0:00split screen talking head and welding The scene is split horizontally. The upper frame features a medium shot of a male speaker looking directly at the camera, framed from the chest up. He has a slight beard and is wearing a black t-shirt with a 'BRUNT' logo and a grey baseball cap. The background is a retail or warehouse setting with shelves stacked with work boots. The lighting is bright and even. The lower frame shows a close-up of a person's feet in light brown work boots, standing on a metal grate. Sparks are intensely flying upwards from an unseen welding activity around the boots, creating a dynamic and bright visual effect against a darker, industrial background. The dominant colors are the black and grey of the man's attire, the various shades of brown and tan for the boots, and the bright orange/yellow of the welding sparks. Text overlays appear: 'Girouard,' then 'of BRUNT', and 'Workwear.'. The camera is static in both frames.
0:02split screen talking head and boot showcase The scene maintains the horizontal split screen. The upper frame is a medium shot of the same male speaker, looking directly at the camera, framed from the chest up against the retail/warehouse background with shelves of boots. He continues to speak. The lower frame showcases two distinct work boots. The boot on the left is a taller, pull-on style, dark brown, with a prominent white sole, positioned against a blurry background suggesting a calm body of water with reflections and distant mountains under a soft, diffused light. The boot on the right is a lace-up style, a lighter brown, with a rugged sole and a purple accent, resting on a rocky or gravelly surface with a blurred natural landscape in the background. The scene emphasizes the variety of boot styles with different natural backdrops. The lighting is soft and natural for the boots, while the upper frame remains brightly lit. Both frames are static. No explicit text overlays other than spoken words, but previous text 'Workwear.' fades out.
0:03close up boot stepping on wood A low-angle close-up shot focuses on a person's foot, encased in a light brown work boot, stepping down onto a wooden plank. The boot is visibly dirty with dust and possibly mud, indicating real-world use. The wooden planks are rough and appear to be part of a construction site or similar environment. The lighting is natural and bright, highlighting the texture of the wood and the boot. The camera is static, capturing the precise moment of impact. A text overlay, 'people', appears near the boot. The color palette is dominated by earthy tones: browns of the wood and boot, with subtle hints of grey from dust.
0:04close up boot in smoke A dynamic close-up shot features a single light brown work boot, standing upright on a dark surface. The boot is enveloped in plumes of white, swirling smoke that rises and dissipates around it, creating a dramatic and somewhat mysterious atmosphere. The lighting is focused, creating highlights on the boot's texture and the smoke, with a dark background emphasizing the visual. The boot appears clean and well-maintained despite the surrounding 'harsh' element. The camera is static. A text overlay, 'the country', is positioned near the boot. The primary colors are the light brown of the boot, the stark white of the smoke, and the deep black of the background.
0:05medium shot person walking stairs A medium shot from a low angle captures a person's legs and feet, clad in brown work boots and brown utility pants, ascending a set of unfinished wooden stairs. The stairs appear to be part of a construction frame, with exposed lumber. The boots are scuffed and dusty, suggesting a rugged work environment. The camera follows the upward movement of the feet, creating a subtle panning motion. The lighting is ambient, likely from an overhead source, casting soft shadows. A text overlay 'asking us' is positioned over the moving legs. The dominant colors are the natural browns of the wood, boots, and pants, creating an earthy, functional aesthetic.
0:06medium shot person walking on floor A medium shot, taken from a low angle, depicts a person's legs and feet, dressed in brown work pants and light brown work boots, walking steadily across a dusty concrete floor. The floor is covered with fine wood dust and debris, characteristic of a construction site or workshop. In the background, blurred wooden wall studs suggest an unfinished interior space. The camera subtly follows the person's forward motion, capturing the rhythm of their steps. The lighting is even and practical, illuminating the texture of the boots and the dust on the floor. Text overlays 'try on' and 'apparel' appear over the moving legs. The color palette is dominated by muted browns, greys, and beiges, reflecting a utilitarian, industrial setting.
0:07split screen talking head and walking feet The scene reverts to a horizontal split screen. The upper frame features a medium shot of the male speaker, looking directly at the camera, framed from the chest up against the familiar retail/warehouse background. He gestures slightly with his hands. The lower frame reuses the shot from the previous scene: a low-angle medium shot of a person's legs and feet, in brown work pants and light brown work boots, walking across a dusty concrete floor with blurred wooden studs in the background. The text overlay 'person.' appears over the walking legs. The lighting remains bright and even in the upper frame, and practical in the lower frame. Both frames are static, but the content of the lower frame involves motion. The color palette combines the speaker's dark shirt and cap with the earthy tones of the work environment and boots.
0:08talking head speaker explaining A medium shot of the male speaker, positioned centrally and looking directly at the camera. He is framed from the chest up, wearing a black t-shirt with the 'BRUNT' logo and a grey baseball cap. The background is a brightly lit retail or warehouse space with shelves of various work boots. The lighting is soft and even, highlighting his face and the subtle textures of his clothing. He is actively speaking and uses small, precise hand gestures to emphasize his points. Text overlays 'Good news.', 'BRUNT is', 'available', and 'at a' appear on screen as he speaks. The camera remains static. The overall mood is informative and confident. The color palette is dominated by the speaker's dark attire and the warm browns and tans of the boots on the shelves.
0:11split screen talking head and retailer info The scene shifts to a horizontal split screen. The upper frame features the male speaker in a medium shot, looking directly at the camera, framed from the chest up, against the same retail/warehouse background. He maintains an engaging expression and continues to speak, occasionally making a wide-eyed gesture. The lower frame displays a static graphic on a white background. At the top of the lower frame, the 'BRUNT' logo in orange and black is centered. Below it, the text 'NOW AVAILABLE AT' is displayed in red, followed by a large, distinctive logo for 'Mohawk ARMY * NAVY', featuring a large 'M' in blue with stars. Text overlays 'near you.', 'If you want', and 'our products' appear across both frames. The lighting in the upper frame is consistent, while the lower graphic is brightly and evenly lit. Both frames are static, with no internal camera movement. The color palette combines the speaker's dark attire with the white, red, blue, and orange of the branding.
0:13split screen talking head and man browsing boots The scene uses a horizontal split screen. The upper frame shows the male speaker in a medium shot, engaging the camera, framed from the chest up, against the retail/warehouse backdrop. He gestures with his hands. The lower frame presents a different male, seen from behind, reaching for a pair of boots on a wooden display shelf. The shelf is packed with rows of work boots, and other clothing items are visible on racks in the background. This frame offers a 'customer's perspective' or an in-store experience. The lighting in both frames is bright and even. Text overlay 'you can' appears. Both camera frames are static. The color palette mixes the speaker's dark attire with the warm browns and tans of the boots and wooden shelving.
0:14split screen talking head and man holding boot The horizontal split screen continues. The upper frame shows the male speaker in a medium shot, looking directly at the camera against the retail/warehouse background. His expression is focused as he speaks. The lower frame features a medium close-up of a male holding a dark work boot in his hands, inspecting it. He is wearing a dark t-shirt and light brown cargo-style pants. Clothes racks with garments are blurred in the background. The camera in the lower frame slowly pushes in on the boot as it's being held, allowing for a closer look at its details. Text overlay 'and' appears. The lighting is bright and even in both frames. The color palette contrasts the dark boot with the man's attire and the warm wood tones of the store.
0:15split screen talking head and man trying on boot The horizontal split screen layout persists. The upper frame shows the male speaker in a medium shot, continuing to address the camera against the retail/warehouse background. His expression is animated. The lower frame captures a man, possibly a customer, with short hair and wearing a bright yellow t-shirt, sitting on a dark grey upholstered bench. He is in the process of putting on a work boot, with his leg slightly raised. Behind him, clothing racks with various apparel items are blurred, indicating a fitting or display area within a store. Text overlay 'the comfort.' appears. The lighting is bright and functional in both frames. The cameras are static. The color palette blends the speaker's dark attire and the yellow shirt of the man trying on the boot, with the natural wood and fabric tones of the store environment.
0:16split screen talking head and boot sole close up The scene is split horizontally. The upper frame is a medium shot of the male speaker, looking directly at the camera, framed from the chest up, against the familiar retail/warehouse background. He maintains an engaging and focused expression. The lower frame is a close-up of the sole of a work boot, showcasing its textured, rugged tread pattern in beige and black. A prominent 'BRUNT' logo is visible on the sole, emphasizing branding. The camera is static in both frames. Text overlay 'head over' appears. The lighting is bright and clear, highlighting the detail of the boot's sole. The color palette combines the speaker's dark attire with the neutral tones of the boot sole and the background.
0:18split screen talking head and boot laces close up The horizontal split screen setup continues. The upper frame shows the male speaker in a medium shot, looking directly at the camera and framed from the chest up, against the retail/warehouse backdrop. He points with his right hand as he speaks. The lower frame provides an extreme close-up of a brown work boot, focusing intently on the intricate braided laces, metal eyelets, and the fine stitching along the leather. The textures of the material and the craftsmanship are highly detailed. Text overlay 'BRUNTWORKWEAR.COM' appears. Both frames are static, with sharp, focused lighting enhancing the product details. The color palette emphasizes the rich browns of the leather and laces, contrasting with the dark attire of the speaker.
0:19split screen talking head and boot stitching close up The scene maintains the horizontal split screen. The upper frame shows the male speaker in a medium shot, directly addressing the camera from the chest up, against the retail/warehouse background. He uses a slight head tilt and an engaged expression. The lower frame presents an extreme close-up of the stitching on a brown leather work boot. The thick, light-colored stitching creates a decorative yet functional pattern on the rich brown leather. The depth of field is very shallow, keeping only the stitching in sharp focus. Text overlay 'Click on' appears. Both frames are static. The lighting is precise, emphasizing the fine details and quality of the boot's construction. The color palette focuses on the warm browns of the leather and the contrasting light stitching.
0:20split screen talking head and website store locator The scene concludes with a horizontal split screen. The upper frame shows the male speaker in a medium shot, looking directly at the camera, framed from the chest up, against the retail/warehouse background. He maintains an open and informative expression. The lower frame displays a screen recording of the 'BRUNT' website's 'FIND RETAILERS NEAR YOU' page. The page features a search bar labeled 'Type a City or State' with an orange search icon, and below it, a map of North America. The map animates, visually zooming in to highlight a specific region, demonstrating the store locator functionality. Text overlays 'locator', 'location', and 'to you.' appear across both frames. The lighting is bright and even in the upper frame and clear for the digital interface in the lower. Both frames are static, but the website content includes animation. The color palette blends the speaker's dark attire with the website's clean white background, orange accents, and the natural hues of the map.
