0:00kitchen counter plants hands The scene presents a medium shot of a kitchen counter with three potted plants. From left to right, there's a smaller pot with vibrant green rosemary, a larger central pot with purple-flowered lavender, and another medium-sized pot with a vining plant. The background features a pristine white subway tile backsplash, with subtle light reflections dancing across its surface, suggesting natural light from a window to the left, partially visible with a white frame. On the right, a person's hands, belonging to an individual wearing a beige and white striped sweater, are seen placing a stack of white ceramic plates on the counter. Later, the hands gently prune a stem from the lavender plant. The overall lighting is bright and soft, creating a fresh, clean atmosphere. Dominant colors are green, white, and earthy beige tones from the pots. White text overlays "Fresh for now." (0:01 - 0:06) and "Grounded in forever." (0:02 - 0:06) appear centered on screen.
0:07stacked dishes close up This close-up shot focuses on a pristine stack of white ceramic plates, each featuring a delicate beaded rim, positioned centrally on a light-colored countertop. A matching white ceramic mug with an octagonal design rests atop the stack, emphasizing the uniform elegance of the dinnerware. To the right, a smaller white bowl is partially visible, hinting at a complete dinnerware set. The background consists of a slightly blurred white subway tile backsplash, maintaining visual continuity with the previous scene. Soft, diffused lighting highlights the subtle textures and clean lines of the dishes. The dominant color palette is pure white, conveying a sense of cleanliness, simplicity, and quality. White text overlays "Fresh for now. Grounded in forever." remain visible on screen.
0:09elegant table setting The scene offers a high-angle, close-up view of an elegant table setting. Two white ceramic plates, identical to those seen previously with their distinctive beaded rims, are stacked on a natural-toned, braided placemat. A soft blue napkin, possibly linen, with delicate white embroidery, is artfully folded and held by a metallic, silver-toned napkin ring, resting on the top plate. To the left, two polished silver forks are neatly laid on a light-colored tablecloth adorned with a subtle, faded floral pattern in shades of blue and white. The lighting is soft and natural, casting gentle shadows that add depth to the textures of the placemat and napkin. The overall color palette is serene, featuring whites, blues, and natural beige tones, creating an inviting and refined atmosphere. White text overlays "Fresh for now. Grounded in forever." are still present, positioned centrally.
This scene is a static title card against a solid, muted gray-green background. White serif text appears sequentially on the screen, centered. First, "NEW FOR SPRING" appears at the top. Then, a larger, more prominent "HERITAGE" fills the middle of the screen. This is followed by "in BLOOM" appearing directly beneath "HERITAGE" in a slightly smaller, italicized font. Finally, a small, stylized white leaf graphic animates and settles below "in BLOOM". The entire composition is clean and minimalist, relying on elegant typography and a calming color choice to convey brand messaging.
