0:00slow motion phone drop initial The scene opens with a light pink iPhone falling in slow motion against an outdoor backdrop. The phone is positioned in the upper center of the frame, tumbling towards a light-colored, wood-textured tiled pathway. On either side of the pathway, there are vibrant green grassy areas, and in the background, a low green hedge forms a natural boundary, topped by a light grey concrete wall. The lighting is bright and natural, suggesting a sunny day. A large white text overlay in the center of the screen reads: 'The panic when you see your phone falling is universal'. The camera is static, capturing the phone's descent.
0:01slow motion phone landing Continuing from the previous shot, the light pink iPhone completes its slow-motion fall, hitting the light-colored, wood-textured tiled pathway with a slight bounce. It then slides face-down across the tiles, coming to rest near the bottom center of the frame. The green grass borders and green hedge background remain visible, reinforcing the outdoor setting. The bright, natural sunlight casts subtle shadows. The text overlay from the previous scene, 'The panic when you see your phone falling is universal', persists on screen. The camera remains static, capturing the impact and slide.
0:03revealing shattered screen A close-up shot focuses on a female hand with well-manicured, white-tipped fingernails, gently picking up the light pink iPhone from the tiled pathway. The hand carefully flips the phone over, revealing a completely shattered screen with intricate cracks spreading across the black display. The background remains the bright outdoor tiled path, hinting at a sunny day. Multiple text overlays appear sequentially: 'Mine hit the pavement face-down', followed by 'outside the coffee shop', and finally 'Flipping it over revealed what I dreaded most'. The lighting is bright and clear, highlighting the damaged screen. The camera remains static throughout this reveal.
0:07narrator shattered screen reaction A medium close-up frames a female narrator looking directly at the camera, her expression a mix of concern and slight frustration. She has long, dark brown hair and is wearing a black tank top, with a visible tattoo on her right shoulder/upper arm. Her eyebrows are slightly furrowed as she speaks, conveying the negative impact of the shattered phone screen. The background is a brightly lit indoor space, possibly a home office, with a window and white blinds visible on the left side of the frame. White text on a black bar overlays the bottom of the screen, stating: 'a completely shattered screen'. The lighting is soft and even, highlighting her face. The camera is static.
0:09phone case on table part1 An overhead shot reveals an orange-colored phone case resting on a dark, wood-grain countertop. The case is positioned towards the bottom left of the frame, lying on its back. In the upper right quadrant, a framed piece of art depicts a large red coffee cup adorned with numerous small pink hearts, with the word 'CAFECITO' written in bold red letters below it. The lighting is soft and ambient, casting minimal shadows. A white text overlay at the bottom of the screen reads: 'I always thought plastic'. The camera subtly zooms out, gradually widening the view of the countertop.
0:11phone case on table part2 The overhead shot continues, with the camera further zooming out to reveal more of the dark wood-grain countertop. A second phone case, light beige and appearing to be a foldable design, slides into view and rests alongside the orange case. The 'CAFECITO' art remains in the background. The text overlay changes to 'was the only way to actually protect my phone'. The overall impression is one of conventional phone protection methods. The lighting remains soft and even. The camera continues its slow zoom-out.
0:13plastic bag to reusable bag A close-up shot focuses on a female hand placing a crumpled, white, transparent plastic bag into a black canvas tote bag. The tote bag is resting on a dark wood-grain surface. In the background, out of focus, is a textured, light cream-colored abstract art piece and a plain beige wall. The action emphasizes an environmental theme. The lighting is soft and diffused, creating a calm atmosphere. White text at the bottom of the frame reads: 'But I care deeply about the environment'. The camera is static.
0:15stirring with metal straw A close-up shot captures a hand stirring a dark liquid in a light grey ceramic mug with a long, golden-colored metal straw. The mug is placed on a light wood-strip countertop. In the blurred background, a clear glass jar with a wooden lid, labeled 'sugar', is visible, along with a white wall. The scene highlights a choice for sustainability. The lighting is bright and even, accentuating the clean kitchen environment. White text at the bottom of the frame states: 'I refuse plastic straws'. The camera is static.
0:17eco friendly case reveal A close-up of a hand holding a brown phone case, initially showing the plain interior with a circular magnetic charging ring. The hand then rotates the case to reveal its outer surface, which is textured and patterned with subtle, engraved designs featuring elements like cowboy boots, cacti, and bull skulls. The background is a clean, plain light grey wall, allowing the focus to remain entirely on the product. Bright, even lighting illuminates the case. White text at the bottom of the screen reads: 'I thought... Eco-friendly cases'. The camera slowly pans and rotates with the phone case, allowing for a full view of its design.
0:19phone drop test success A phone, housed in a rose-gold/pink case, is intentionally dropped onto a dark, speckled granite countertop. The phone bounces once, rotating mid-air, before landing face-down. A hand quickly reaches in and picks up the phone, revealing that its screen is completely intact and displaying a 'Follow your plan not your mood' message along with the time '1:09'. The background features a striking grey hexagonal tile backsplash. The lighting is bright and overhead, casting clear reflections on the granite. White text at the bottom of the screen says: 'can't possibly protect my $1500 phone'. The camera is static, capturing the full action.
0:21narrator bamboo cases skepticism A medium close-up shows the female narrator from earlier, addressing the camera. She maintains a skeptical expression, shaking her head slightly and making a dismissive hand gesture as she speaks. Her long, dark brown hair frames her face, and she wears a black tank top. The background is a brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen, reading: 'I'd seen those flimsy bamboo cases No thanks 🙄'. The lighting is consistent with previous indoor shots, creating an open and honest atmosphere. The camera is static.
0:24friend pela case intro An overhead close-up shot focuses on a female hand with long, white-tipped fingernails, gently tracing the design of a dark grey phone case shaped like a retro cassette tape. The case lies on a speckled grey and white granite countertop. The details of the cassette tape, including the 'STEREO' label and '60' for minutes, are clearly visible. The lighting is bright and even, highlighting the texture of the case and the countertop. White text at the bottom of the screen reads: 'My friend showed me her Pela Case last month'. The camera is static, providing a clear view of the product and interaction.
0:27unboxing pela case geese A pair of hands is shown carefully pulling a bright blue phone case, adorned with a playful white cartoon geese pattern, out of a plain brown paper envelope. The envelope has a printed label including 'pela' and an address in British Columbia, Canada. The background is a clean white wall, with a small, decorative plant hanging on a gold hook slightly visible in the upper right. The lighting is bright and uniform, highlighting the vibrant colors of the case. White text at the bottom of the screen reads: 'I was skeptical 🤨'. The camera is static, focusing on the unboxing action.
0:28pela case geese displayed The hands from the previous scene hold up the bright blue phone case with the white cartoon geese pattern, showcasing its design to the camera. The brown paper envelope is still visible in the lower part of the frame, slightly out of focus. The background remains a clean white wall. The vibrant colors of the case are prominent under the bright, even lighting. White text at the bottom of the screen states: 'Plant-based material'. The camera is static, maintaining the focus on the case.
0:29pela case eggs displayed In a quick transition, the hands switch to holding up a different Pela phone case: a light blue case with a playful pattern of white fried eggs, each with a small smiling face. The brown paper envelope is still visible in the lower part of the frame. The background remains the clean white wall, and the bright, even lighting continues to highlight the case's cheerful design. White text at the bottom of the screen finishes the thought: 'protecting a phone?'. The camera is static, capturing the quick swap and display of the new case.
0:30narrator disbelief A medium close-up of the female narrator, her face filling the frame, shows her expressing clear disbelief. Her eyes are wide, and her lips are pursed, conveying a 'yeah right' sentiment. She looks directly into the camera. The background is the same brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen, simply stating: 'Yeah right 🙄'. The lighting is consistent, providing a clear view of her expressive face. The camera is static.
0:31phone inserted into case A close-up shot shows two pairs of hands, one holding a sleek black iPhone and the other holding the brown phone case with the subtle cowboy patterns. The hands meticulously bring the phone and case together, demonstrating the secure and easy process of inserting the phone into the protective case. The background is a plain, light grey wall, ensuring all attention is on the product interaction. The lighting is bright and even, casting minimal shadows. White text at the bottom of the screen reads: 'She dropped her phone right in front of me'. The camera is static.
0:33pela case rubbed on concrete claim A close-up shot of hands holding the black iPhone, now fully encased in the brown, patterned Pela case. A thumb gently rubs the textured back of the case, emphasizing its material and design. The background is a plain, light grey wall, keeping the focus on the product. Bright, even lighting highlights the case's details. White text at the bottom of the screen states: 'On concrete Not a scratch'. The camera is static, allowing for a clear view of the product's intact condition.
0:34narrator shocked reaction A medium close-up captures the female narrator's face, displaying genuine shock and surprise. Her eyes are wide, and her mouth is slightly agape, conveying a sense of amazement. She looks directly into the camera, reacting to the demonstrated durability of the phone case. The background is the same brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen, stating: 'I was shocked 😳'. The lighting is consistent, accentuating her expressive features. The camera is static.
0:35narrator explaining flaxstic A medium close-up of the female narrator, holding the dark grey cassette tape phone case in both hands, presenting it to the camera. She talks animatedly, using hand gestures to emphasize her points about the case's material. Her expression is confident and knowledgeable. The background is the familiar brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen, revealing: 'Turns out Pela's Flaxstic® material'. The lighting remains soft and even. The camera is static, keeping her and the product in clear focus.
0:38phone drop test impact absorption A phone, again in a rose-gold/pink case, is deliberately dropped onto a dark, speckled granite countertop. It performs a significant bounce and rotation before landing face-down. A hand quickly moves to pick up the phone, confirming its screen is still perfectly intact. The background is the grey hexagonal tile backsplash. The bright overhead lighting vividly shows the phone's movement and the countertop's texture. White text at the bottom of the screen states: 'actually absorbs impact better than hard plastic'. The camera is static, focusing on the repeated demonstration of durability.
0:40pela case flexibility demo A close-up shot focuses on a pair of hands holding the dark grey cassette tape phone case. The hands demonstrate the case's flexibility by gently bending and twisting it, showing that it deforms rather than breaking. The background is a soft, light blue textured blanket or fabric, providing a contrasting, comfortable visual. The lighting is soft and diffused, highlighting the case's material properties. White text at the bottom of the screen reads: 'It flexes instead of cracking'. The camera is static, allowing a clear view of the demonstration.
0:42narrator best part intro A medium close-up of the female narrator, her face framed perfectly, as she smiles engagingly at the camera. Her expression is bright and inviting, signaling an upcoming positive reveal. The background is the same brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen: 'The best part?'. The lighting is soft and even, enhancing her friendly demeanor. The camera is static.
0:43guarantee feature reveal A woman is shown from the chest up, holding up a light pink phone case with a cheerful gummy bear pattern. She holds it slightly angled towards the camera, showcasing its design, and smiles genuinely. The background is a clean white room with a visible white door frame on the left. The lighting is bright and even, contributing to the positive atmosphere. White text at the bottom of the screen reads: 'They guarantee YOUR PHONE not just their case'. The camera is static, capturing her joyful presentation.
0:45narrator on phone screen repair claim A medium close-up of the female narrator shows her seated indoors, holding a black iPhone with the dark grey cassette tape case to her ear, as if in a phone conversation. She is smiling and appears happy and content, looking slightly upwards and to the right. The background is a blurred bedroom setting, with a bed and a window with horizontal white blinds visible. The lighting is soft and warm, creating a cozy ambiance. White text at the bottom of the screen reads: 'Get up to $500 for screen repairs'. The camera is static.
0:47inserting phone with screen protector A close-up shot of hands meticulously placing a black iPhone, which already has a screen protector applied, into a brown phone case featuring the internal magnetic ring. The phone is inserted face-down into the case, showing a careful and secure fit. The background is a plain, light grey wall. The lighting is bright and even, highlighting the details of the phone and case. White text at the bottom of the screen begins: 'when you're using both a Canopy screen protector'. The camera is static.
0:49applying screen protector A close-up shot focuses on hands carefully applying a clear screen protector to the face of a black iPhone. The screen protector has a subtle black border, aligning perfectly with the phone's edges. The background is a speckled grey and white granite countertop, providing a clean and textured surface. The lighting is bright and overhead, ensuring clarity of the intricate application process. The camera is static, capturing the precision required for screen protector installation.
0:50pela case trio display An overhead wide shot displays three distinct Pela phone cases arranged neatly on a light brown wood-strip floor. From top to bottom, the cases feature patterns of: blue with white cartoon geese, light pink with colorful gummy bears, and light blue with smiling fried eggs. The clean wooden floor provides a warm, natural backdrop. The lighting is bright and even, highlighting the vibrant colors and diverse designs of the cases. White text at the bottom of the screen concludes the thought: 'and a Pela case'. The camera is static, providing a clear, artistic arrangement of the products.
0:51comparison to other cases A woman is shown from the chest up, initially holding a clear plastic phone case with a magnetic ring in one hand and a black iPhone in the other. She looks at the generic clear case with a slight frown, indicating dissatisfaction. She then quickly swaps the clear case for the bright blue Pela case with the white cartoon geese pattern, instantly smiling brightly at the camera. The background is a clean white room with a white door frame. The lighting is bright and even, emphasizing her shift in mood. White text at the bottom of the screen reads: 'Other brands just replace their cheap case if it breaks'. The camera is static.
0:52narrator dismissive other brands A medium close-up of the female narrator's face, showing a dismissive and slightly annoyed expression. She rolls her eyes subtly and makes a 'useless' hand gesture. She looks directly into the camera, emphasizing her point about other phone cases. The background is the brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen: 'Useless! 🙄'. The lighting is soft and even, highlighting her expressive reaction. The camera is static.
0:53phone removed for composting claim A close-up shot focuses on hands carefully removing a black iPhone from the dark grey cassette tape Pela case. The hands methodically peel the case away from the phone, showing the ease of removal. The background is a speckled grey and white granite countertop. The lighting is bright and even, clearly showing the product interaction. White text at the bottom of the screen reads: 'My Pela Case will break down completely when composted'. The camera is static, focusing on the careful separation of phone and case.
0:56narrator composting timeline A medium close-up of the female narrator, holding the dark grey cassette tape phone case, talking animatedly to the camera. Her expression is enthusiastic and informative as she explains the composting process. The background is the brightly lit indoor room with a window and white blinds. White text on a black bar overlays the bottom of the screen: 'In months not centuries'. The lighting is soft and even, accentuating her confident delivery. The camera is static.
0:58no microplastics claim A close-up of a hand holding the dark grey cassette tape phone case, positioned directly over a bed of reddish-brown wood chips, suggesting a natural, compostable environment. The background is blurred, with hints of green foliage. The bright, natural outdoor lighting emphasizes the organic setting. White text at the bottom of the screen reads: 'No microplastics ✅'. The camera is static, focusing on the case in its environmentally friendly context.
0:59no pollution claim A close-up of a hand holding the dark grey cassette tape phone case, now placed against a vibrant backdrop of lush green foliage and small yellow flowers, further emphasizing its connection to nature. The natural outdoor lighting is bright and clear. White text at the bottom of the screen reads: 'No pollution ✅'. The camera is static, creating a harmonious visual between the product and a healthy environment.
1:00plants returning to earth claim A close-up continues to show a hand holding the dark grey cassette tape phone case, immersed within lush green foliage and tiny yellow flowers. The natural outdoor light bathes the scene. White text at the bottom of the screen states: 'Just plants returning to earth ♻️'. A recycling emoji is included with the text. The camera is static, reinforcing the product's environmental benefits.
1:02narrator matching values with pela The woman from earlier appears in a medium shot, smiling confidently as she holds up the blue Pela case with the white cartoon geese pattern. She looks directly into the camera, conveying a sense of satisfaction and alignment with her values. The background is a clean white room with a visible white door frame. The lighting is bright and even, contributing to the positive and inspiring mood. White text at the bottom of the screen reads: 'I finally feel like my actions match my values'. The camera is static.
1:05pela end card cta The scene transitions to an animated end card. A dark grey bar at the top displays the white 'pela' logo, while the rest of the screen features a light green gradient background. Different Pela phone cases rotate into the center of the frame, one after another: first, the blue geese case, then the brown cowboy pattern case, then the pink gummy bear case, and finally the dark grey cassette tape case. White text initially reads 'My phone has never been safer', then dynamically changes to 'Order Now!' with an exclamation mark. The animation is smooth and engaging, emphasizing variety and prompting action. The camera is static.
