0:00Falling Object Close-up
The scene opens with a close-up of a white, irregularly shaped fabric object, possibly a patterned plastic bag, suspended against a pure black background. The fabric has an organic, swirling pattern in dark tones. From the top-left, a long, thin white object with a pointed end, possibly a plastic utensil or part of a package, slices down diagonally across the frame, moving towards the patterned fabric. The lighting is harsh and direct, creating a high contrast with the black background and highlighting the textures and edges of the objects. The mood is somewhat abstract and unsettling, implying artificial materials in a void, setting a tone of unnatural elements.
0:00Floating Plastic Debris I
A dynamic medium shot displays various plastic debris objects floating and tumbling against a stark black background. Dominant items include a crumpled, white mesh-like plastic net or bag fragment, an upside-down clear plastic cup or container lid with ridged edges, and several tiny white and pink flecks, possibly microplastics, scattered around. There's also a glimpse of a shiny, orange-red plastic wrapper fragment at the top. The objects appear to be in zero gravity, slowly rotating and drifting, creating an unsettling visual of synthetic waste adrift in an empty space. Harsh, directional lighting illuminates the objects, making their plastic textures evident and casting subtle shadows. White text '(dramatic orchestral music)' is displayed at the bottom of the frame, hinting at the soundtrack, further enhancing the dramatic mood.
0:02Floating Plastic Debris II
This scene continues with various plastic waste items floating against a pure black background, building on the previous shot's theme. A prominent white plastic milk jug with a green and white 'MILK' label is visible in the bottom right, slightly crumpled. Other items include crumpled orange and brown plastic packaging, fragments of shiny plastic wrappers, and smaller, ambiguous plastic pieces. The objects are in a slow, weightless drift, some rotating slightly, filling the upper and lower portions of the frame while the center remains empty. The harsh, directed lighting accentuates the plastic sheen and texture of each piece, giving them an almost sculptural quality against the dark. White text '(dramatic orchestral music)' remains at the bottom, signifying the ongoing soundtrack.
0:03Text 'TO ACT' with Debris
The scene features large, bold white text 'TO ACT' centrally placed against a black background. Surrounding the text, various plastic debris continues to float and tumble. A prominent red plastic bag is visible near the bottom, and a white-gloved hand enters the frame from the bottom, squeezing something from a transparent plastic pouch, possibly food-related, with a reddish-brown substance emerging. In the upper-right, an orange-brown fibrous, entangled plastic object is seen. The lighting is direct, creating stark contrast and making the objects' textures apparent. The text 'TO ACT' is a clear, urgent call to action, powerfully juxtaposed with the overwhelming presence of plastic waste, highlighting the human element in both causing and potentially resolving the issue.
0:05Landfill with Seagulls
A high-angle, wide shot reveals a vast, sprawling landfill under a bright, slightly hazy sky. Thousands of seagulls flock above the refuse and a large, yellow bulldozer operates in the middle distance, compacting the immense pile of garbage. The landfill stretches towards the horizon, where a body of water or distant land is visible under the expansive sky. The color palette is dominated by dull greys, whites, and muted colors of discarded waste, contrasted by the clear blue sky and the bright yellow of the machinery. The scene conveys a strong sense of environmental devastation and the sheer, overwhelming scale of human waste, with the birds scavenging adding a bleak natural element.
0:06Deforestation Scene
A wide shot captures a devastating scene of recent deforestation. The foreground is a barren landscape of reddish-brown dirt, scarred with numerous tree stumps of varying sizes and covered with scattered logs and wood chips, indicating extensive logging activity. In the mid-ground and background, a dense stand of tall, slender pine trees remains, their dark green foliage contrasting starkly with the light blue sky, forming a stark boundary. The remnants of the felled trees create a harsh visual divide between the natural forest and the cleared, damaged land. The lighting is natural daylight, casting clear shadows and highlighting the texture of the soil and wood debris. The overall mood is somber and impactful, emphasizing the rapid environmental destruction.
0:06Plastic-Filled Ocean Waves
An overhead shot captures a turbulent ocean surface, heavily polluted with a dense concentration of plastic debris. Waves crash and foam, churning together the blue-green water with countless pieces of colorful plastic: red, yellow, blue, white, and black fragments are clearly visible, entangled and swirling. The foam and whitecaps of the breaking waves highlight the sheer volume of artificial material mixed with the natural element. The lighting is bright and natural, accentuating the chaotic movement and the disturbing juxtaposition of pristine water and synthetic waste. The scene is a powerful visual metaphor for ocean pollution, showing plastics integrated into the very fabric of the sea. White text '(wave crashing)' appears at the bottom.
0:07Call to Action Screen I
The scene is a stark, black screen featuring white, capitalized sans-serif text centered vertically and horizontally. The primary text reads 'GET THE OPT TO ACT PLAN'. The phrase 'OPT TO ACT' is specifically highlighted by being enclosed within a rectangular, solid red box, making it pop against the black background and white text. The font is bold and easily legible, designed for maximum impact. The overall aesthetic is clean, direct, and impactful, focusing entirely on the message. The red box adds urgency and draws the viewer's attention to the core message, serving as a clear and unambiguous call to engagement.
0:09Call to Action Screen II
This scene is identical to the previous one, featuring a black screen with white, capitalized sans-serif text. The main text 'GET THE OPT TO ACT PLAN' with 'OPT TO ACT' highlighted in a red box is present. Additionally, a second line of text is introduced directly below it: '52 WEEKS OF SIMPLE ACTION.' This new line provides more context and a sense of an achievable program, reinforcing the call to action from the previous screen by suggesting a tangible path forward. The minimalist design continues to emphasize the text as the focal point, keeping the message clear and concise. White text '(birds chirping)' is displayed at the bottom of the frame, hinting at the soundtrack, adding a subtle natural contrast to the stark graphic.
0:12REI Branding Screen
The final scene is a black screen showcasing the REI Co-op brand and a clear call to engagement. At the top, the white REI Co-op logo is displayed, featuring a stylized pine tree and the word 'REI' with 'co-op' beneath it. Below the logo, a large, bold white hashtag reads '#OPTOUTSIDE'. Further down, a smaller white text says 'GET THE PLAN.' And at the very bottom center, there's a prominent red rectangular button with the white text 'SWIPE UP'. The overall design is clean, stark, and effective in conveying branding and a direct interactive call to action. The simplicity ensures the message and brand identity are clearly communicated. White text '(birds chirping)' is displayed at the bottom of the frame, hinting at the soundtrack, providing a calming and natural auditory cue.
