0:00artist drawing and introduction
A medium-shot captures a young woman, identified as Jess Miller, seated at a white desk, engaged in digital art. She is drawing on a large black digital drawing tablet with a stylus, creating a vibrant pattern of orange and blue flowers. To her left, several Casetify phone cases with floral and animal prints are neatly arranged on the desk, alongside an open tablet displaying a similar floral pattern. The background features a brightly lit room with a large window showing lush greenery outside. The wall behind her is adorned with colorful, geometric felt panels in red, orange, and yellow hues, adding a creative atmosphere. Lighting is bright and natural, coming from the window. She pauses, looks up, and smiles warmly at the camera. A white graphic overlay with a black border appears in the center, reading 'CASETiFY ARTISTS' in bold sans-serif font, with 'Jess Miller' in a flowing script below. The dominant colors are warm browns from her attire, vibrant multi-colors from the artwork and phone cases, and the natural greens from outside.
0:03overhead phone case display
An overhead shot showcases a vibrant array of Casetify phone cases spread across a two-toned background, split diagonally between bright pink and deep purple. Six different phone cases are visible, each featuring unique and colorful artistic designs, including a psychedelic eye, a sunburst pattern, a floral arrangement, a butterfly collage, and a stylized tiger. A female hand with light pink manicured nails enters the frame from the right and gently picks up a transparent case adorned with large pink and blue flowers, revealing the intricate details of the design. Small, colorful geometric blocks in pink, blue, and purple are scattered around the cases, adding to the playful and artistic aesthetic. The lighting is soft and even, highlighting the cases' colors and textures.
0:06mirror selfie and product reveal
A medium shot is framed through an abstract, wavy-edged white mirror, reflecting a woman taking a selfie. The woman, identified as Jess, holds a smartphone with a brightly colored Casetify case featuring a rainbow eye design. Her face is partially visible behind the phone, but she appears to be smiling. She is wearing a dark grey t-shirt with a light-colored graphic print. The background reflected in the mirror shows a bright indoor space with a window. As the camera slowly pulls back and tilts down, it reveals a table split into a vibrant blue and pink surface, on which several other Casetify phone cases are displayed. The cases feature various colorful patterns including flowers, suns, and butterflies. The 'CASETiFY ARTISTS' graphic overlay is present in the top center. Text overlays appear: 'and I'm excited to share that my designs are now available for iPhone 17' followed by 'CASETiFY cases are not just beautiful, they're tough.' The lighting is even and bright.
0:13phone case durability demonstration
A close-up shot focuses on a pair of female hands demonstrating the flexibility and durability of a Casetify phone case. The case, made of a translucent purple material, features a lively floral design with pink, blue, and orange flowers. The hands, with pink manicured nails, grasp the case firmly and stretch it, bending and twisting the material to show its resilience without it breaking. The background is a soft, patterned fabric featuring large, colorful daisy-like flowers in pink, blue, and yellow on a cream base, creating a harmonious and aesthetically pleasing setting. The lighting is soft and diffused, emphasizing the product's quality. Overlay text appears: 'they protect your phone with military grade drop protection without compromising on style'.
0:18artist drawing artwork close up
A very close-up, top-down shot captures a female hand actively drawing a butterfly design on a small, white rectangular card. The card has a partially drawn pattern of colorful butterflies in various stages of completion, using vibrant shades of pink, orange, yellow, blue, and green. The hand, with neatly painted pastel-colored nails (light pink, blue, and purple), uses different color markers to fill in the butterfly wings. The markers used are from brands like Posca and Tooli-Art, with their caps and bodies visible in the frame. The background is a solid, rich purple surface, providing a striking contrast to the white card and colorful art supplies. The lighting is bright and focused, illuminating the intricate details of the artwork and the artist's precise movements. Overlay text appears: 'every case features my original artwork so when you choose CASETiFY you're supporting real artists like me'.
0:25unboxing phone case
An overhead shot presents a white Casetify branded box, embellished with a vibrant butterfly artwork, being opened by a pair of female hands. The box's lid features a complex design of numerous colorful butterflies in pink, orange, blue, and yellow, alongside the 'CASETiFY' logo and 'CASETIFY.COM' printed on it. Inside the box, a clear phone case with a lively butterfly pattern, mirroring the box's design, is revealed. The background is a bright blue surface, surrounded by an assortment of colorful art markers, including Posca and Tooli-Art pens in various shades, scattered casually around the box. The hands, with their pastel-colored nails, carefully lift the case from its packaging. The lighting is bright and even, highlighting the product and its creative context. Overlay text appears: 'and helping us share our creativity with the world'.
0:29artist showcasing phone case
A medium shot captures the artist, Jess Miller, holding up a Casetify phone case towards the camera. The case features an intricate pattern of pink, green, and orange flowers on a clear background. Her face is slightly out of focus, emphasizing the product, but her warm smile is still visible. She is wearing a brown sweater, consistent with her earlier appearance. The background is a brightly lit room with white shelves filled with various colorful objects, books, and plants, suggesting a creative and organized workspace. The lighting is soft and natural, illuminating both the artist and the product. Overlay text appears at the bottom: 'Tap the link in my bio to check out the full collection'.
0:31artist with products on floor
A medium-wide shot shows the artist, Jess Miller, lying comfortably on a colorful, patterned rug or blanket that features large floral designs in pink, blue, and yellow. She is propped up on her right arm, holding a white stylus in her left hand, and waving at the camera with a wide, friendly smile. Several Casetify phone cases with various designs and an open digital tablet displaying a floral pattern are arranged around her on the rug. She is wearing a brown sweater and dark shorts. The background features white shelves filled with colorful items, consistent with a creative studio space. The lighting is bright and natural, creating a cheerful and inviting atmosphere. Overlay text appears: 'at casetify.com'.
0:32casetify artists logo outro
The scene displays a clean, minimalist graphic screen split horizontally into two solid color blocks: the top half is a light pastel pink, and the bottom half is a vibrant royal blue. Centered on the dividing line is the 'CASETiFY ARTISTS' logo. The logo is a white rectangular block with a thick black outline, containing the text 'CASETiFY' in bold black sans-serif font, followed by 'ARTISTS' in a slightly smaller, also bold, sans-serif font. Two small red dots are positioned symmetrically beneath the 'I's in 'CASETiFY'. The overall impression is modern, clean, and branding-focused.
