0:00Exterior Costco entrance A wide shot captures the front exterior of a Costco Wholesale store on a heavily overcast and potentially rainy day, as indicated by the wet asphalt. The prominent red 'COSTCO WHOLESALE' logo is displayed on the beige-colored building facade. The main entrance area is delineated by red bollards and red-and-white traffic cones. A white SUV is visible parked near the exit side of the entrance. Numerous shopping carts are neatly stacked in designated areas near the entrance. Several individuals are seen entering and exiting the store, moving with their shopping carts. The overall lighting is soft and diffused, characteristic of an overcast sky, creating a muted color palette dominated by greys, reds, and beige.
The camera adopts a first-person perspective, positioned low as if from inside a shopping cart, moving steadily forward into the main entrance of the Costco Wholesale store. The shot captures the concrete floor, which appears wet, and passes by a red waste bin and yellow safety bollards on the left. Above the entrance, a large red 'ENTRANCE' sign is clearly visible. To the left of the entrance, a white sign with red text reads 'FLU SHOT HERE'. Beyond the entrance, the vast, brightly lit interior of the warehouse store opens up, revealing high ceilings, industrial shelving units, and other shoppers pushing carts. The lighting inside is bright and uniform, provided by overhead fluorescent fixtures.
0:04Pushing cart down aisle The perspective remains first-person, from a shopping cart moving down a wide aisle inside Costco. The camera slowly pushes forward, showcasing both sides of the aisle lined with tall, orange industrial shelving units. These shelves are heavily stocked with an array of products, primarily dietary supplements and vitamins, displayed in various colored bottles and boxes – notably yellow, white, pink, and purple. The concrete floor shows minor cracks and scuffs, indicating heavy foot traffic. The lighting is consistently bright and functional, typical of a large retail warehouse, ensuring all products are well-illuminated. The color palette is dominated by the bright colors of product packaging against the industrial grey and orange of the shelves.
0:06Product close-up and pick-up The camera executes a slow, deliberate zoom-in, focusing intently on a section of a Costco shelf. The primary focus is on several identical black plastic containers labeled 'D3 + K2' from 'SPORTS RESEARCH', which are neatly arranged on cardboard display trays. These containers are dark black with bright yellow and white labeling, making them stand out. As the zoom continues, a male hand, from the right side of the frame, reaches in. This hand has a light skin tone and wears two silver rings on the left ring finger. It carefully grasps and lifts one of the black supplement bottles from the shelf. In the background, other product packaging in white and yellow hues remains visible but blurred, highlighting the featured product. The lighting is bright and direct, emphasizing the product details.
0:09Narrator outside Costco (first take) A medium close-up shot features a male narrator standing outdoors on an overcast day. He is a man in his 30s or 40s with a neatly trimmed dark brown and grey beard and short, styled brown hair. He has blue eyes and is wearing a light blue quarter-zip pullover over a grey t-shirt. Initially, he looks upwards and slightly to the left with a contemplative expression. The background consists of bare, dormant tree branches against a soft, uniform grey sky. As he begins to speak, he turns his head to look directly into the camera, offering a subtle, friendly smile. The camera then slightly pans to reveal the Costco building, with its red logo, in the distance behind him, partially obscured by some sparse green bushes.
0:13Narrator inside Costco with product This low-angle medium close-up shows the male narrator from previous scenes, now inside the Costco warehouse. He is positioned as if standing behind a shopping cart, looking directly into the camera with a confident and slightly engaging smile. He holds the black 'SPORTS RESEARCH D3 + K2' bottle prominently in his right hand, at about chest height, making the label clearly visible to the viewer. The background features the characteristic tall industrial shelving units of Costco, densely packed with various products, slightly out of focus. Overhead fluorescent lights provide bright, even illumination to the scene. His expression is enthusiastic, reinforcing the positive message about the product.
0:18Product label close-up A tight close-up shot focuses on the back label of the 'SPORTS RESEARCH D3 + K2' bottle, held by a man's hand. The hand, with a light skin tone and a silver ring visible on the left ring finger, rotates the black bottle to reveal the 'Supplement Facts' label. The label is white with clear, black text detailing nutritional information such as 'Serving Size: 1 Veggie Softgel', 'Vitamin D (as D3, Cholecalciferol) 125 mcg (5000 IU)', and 'Vitamin K2 (as Menaquinone-7) 100 mcg'. The background is softly blurred, showing a multitude of white and blue packaged products on the industrial shelves of Costco. The lighting is bright and even, ensuring all text on the label is legible.
0:22Product dropped in cart An overhead shot directly observes a man's hand, wearing a light blue long-sleeved shirt, as it drops the black 'SPORTS RESEARCH D3 + K2' bottle into the bottom of an empty, metallic wire mesh shopping cart. The red plastic handles of the shopping cart are visible at the top edge of the frame. The background is a soft blur of the industrial shelving and products within the Costco store, indicating the location. The lighting is bright and overhead, creating clear visibility of the action within the cart.
0:24Narrator final call to action A medium close-up of the male narrator, previously seen in the video, inside the Costco store. He is looking directly at the camera with a broad, enthusiastic smile, holding the black 'SPORTS RESEARCH D3 + K2' bottle up in his right hand at chest level, showcasing it clearly. The background consists of the familiar tall, industrial shelving units of Costco, stocked with various products, rendered slightly out of focus. The lighting is bright and even, highlighting the narrator's face and the product. His body language and facial expression convey excitement and confidence, effectively delivering a final persuasive message.
