0:00product box close up intro A close-up shot, framed from a slightly low angle, shows a person's hand with light skin tone holding a vibrant, hot pink cardboard box that reads "Barbie The Woobles" in a shiny, iridescent blue-green font. The box is oriented diagonally, with its top right corner towards the upper left of the frame. The background is a soft-focus, dimly lit room with muted neutral tones, possibly a bed with striped bedding. On-screen, large, stylized pink speech bubbles with white text float: "BYE, BYE, Barbie" (the "Barbie" part is a script font). Small pink hearts are scattered around the text. A white text overlay at the bottom reads "believe". The lighting is soft and ambient.
0:01woman opening box A medium shot captures a young Black woman with curly dark hair, wearing a white long-sleeved top, sitting in what appears to be a brightly lit living room or bedroom. She is smiling broadly and looking slightly to the left of the camera. Her hands are actively opening a large, elaborate pink "Barbie The Woobles" box, which unfolds like a miniature dollhouse or advent calendar, revealing various compartments and illustrations inside. The background is softly blurred, showing hints of a shelf with a plant and a simple wall. The lighting is bright and even, highlighting her joyful expression. The same "BYE, BYE, Barbie" text and pink hearts overlay from the previous scene are present. A white text overlay "hands on the" is also visible.
An overhead shot showcases a wide array of "Barbie The Woobles" merchandise spread out on a white, fuzzy blanket or rug. The items include pink and blue individual crochet kit packages, small pink boxes, a pink tote bag with "Barbie The Woobles" branding, a crochet hook, and various small character stickers. The background fades to a dark fabric with small white patterns, possibly bedding or a blanket. The overall color palette is dominated by vibrant pinks, blues, and whites, reflecting the Barbie brand. The lighting is bright and even, highlighting the details of each item. The "BYE, BYE, Barbie" text overlay is still present, along with a new white text overlay "Woobles Barbie collection".
0:03woman revealing accessories A medium close-up shot focuses on a woman's hands as she reveals various small accessories from the "Barbie The Woobles" collection. The background is a soft purple ambient lighting from behind the open pink "dollhouse" box, which is resting on a white, textured surface, possibly a bedspread. The woman's hands, with light skin tone and painted nails (light pink/nude), carefully pick up small, colorful stickers featuring cartoon characters and then transition to holding a pair of bright pink, heart-shaped sunglasses. The camera slightly pans or adjusts to follow the hands' movement. The primary colors are vibrant pinks and purples from the lighting and products. On-screen text includes "all of these" and "little boxes," along with a white arrow pointing to the products and "THIS WON'T BE RESTOCKED" in a black speech bubble with a crying emoji.
0:06accessory showcase pink background A static close-up shot against a plain, soft pink background (Barbie pink). A woman's hand, with light skin tone and a light pink manicure, enters the frame from the right, holding up various small, "adorable accessories" one by one. First, she holds a tiny pink heart-shaped compact or box, opening it to reveal a small dark interior. Then, the hand presents a fuzzy, bright pink headband with a large bow and white "W" embroidery. The lighting is bright and even, casting minimal shadows. A white arrow points from the text "THIS WON'T BE RESTOCKED" (in a black speech bubble with a crying emoji) to the accessories, emphasizing scarcity. The dominant color is pink.
0:08woman trying on headband A medium shot of a young white woman with long, dark brown wavy hair, wearing a dark pink tank top. She is seated on a light-colored sofa in a tastefully decorated living room, with a dark fireplace mantel and a circular mirror visible in the background. She is holding the open "Barbie The Woobles" box on her lap. She enthusiastically pulls a fuzzy, bright pink bow headband from one of the box's compartments and tries it on, smiling widely at the camera. The lighting is warm and natural, coming from the front. On-screen text "matching... what?" and "So cute!" are visible.
0:11woman talking head introducing products A medium close-up shot features a young Black woman with voluminous dark curly hair, wearing a white long-sleeved top and hoop earrings. She is sitting in a well-lit indoor setting, possibly a living room, with a tall green plant and a neutral-colored couch visible in the soft-focus background. She looks directly into the camera, speaking enthusiastically. She holds a large, hot pink "Barbie The Woobles" box with the logo prominent. As she speaks, she brings two individual crochet kit packages into the frame: a pink "Barbie Woobles" kit and a blue "Ken Woobles" kit, holding them up for the camera to see. The lighting is bright and even. On-screen text overlays read "Barbie and", "have Ken", and "get their hair".
0:15product packaging details An extreme close-up shot focuses on the back of a vibrant pink "Barbie The Woobles" product package. The packaging displays various holographic icons in heart shapes, each representing a feature of the crochet kit: yarn, step-by-step videos, pre-started piece, 4mm crochet hook, stuffing, plastic eyes, yarn needle, and online instructions. White text at the bottom describes the "MEET YOUR NEXT HOBBY" pitch. The background is a soft blur of white and pink. The lighting is bright and direct, making the holographic elements shimmer. A text overlay "They have" is visible.
0:16crocheting tutorial close up 1 An extreme close-up, slightly overhead shot, focuses on a person's hands actively crocheting beige-colored yarn with a bright pink crochet hook. The hook has "Barbie The Woobles" branding on its handle. The hands have light skin tone and light pink manicured nails. The yarn is being worked into a basic chain stitch or foundation row. In the upper right corner, a small circular inset video shows a different set of hands demonstrating a crochet technique. The background is a soft blur of pink and white, with more yarn visible. The lighting is bright and even, highlighting the detailed work. On-screen text reads "online for you".
0:18crocheting tutorial close up 2 An extreme close-up, slightly overhead shot, showing a person's hands continuing to crochet. This time, they are working with bright pink yarn, forming a small, rounded object, possibly the head or body of a "Woobles" character. The same bright pink crochet hook with "Barbie The Woobles" branding is used. The hands have light skin tone and light pink manicured nails. The background is a soft blur of blues and whites, with other craft supplies visible. The small circular inset video in the upper right corner still shows a different crochet demonstration. On-screen text reads "to follow" and "so easy to learn".
0:21woman sunglasses talking head A medium close-up shot features the young white woman from Scene 6, now wearing the fuzzy pink bow headband and bright pink heart-shaped sunglasses. She is seated in front of a vibrant red background with white polka dots, enhancing the playful "Barbie" aesthetic. She holds a blue "Ken Woobles" crochet kit in her left hand and a pink "Barbie Woobles" crochet kit in her right, presenting them to the camera. She looks directly into the camera with an energetic and excited expression, speaking enthusiastically. The lighting is bright and even. On-screen text reads "My inner child is absolutely screaming right now".
0:24woman talking head call to action A medium shot of the same young white woman from the previous scene, but she has removed the sunglasses and now has the fuzzy pink bow headband positioned on top of her head. She wears a dark pink top and a sheer pink scarf. She is seated on a light-colored sofa in a living room, with a dark fireplace mantel and a circular mirror in the background. She looks directly into the camera, speaking persuasively. She holds the large pink "Barbie The Woobles" box in front of her with her left hand, and a blue "Ken Woobles" kit in her right hand, gesturing with them. The lighting is warm and natural. On-screen text reads "make sure" and "available for long".
A static, full-frame shot of a plain, soft pastel pink background (Barbie pink). Centered on the screen is the "Barbie The Woobles" logo in white script and bold sans-serif font, with a small heart icon. Below the logo, also in white text, is the copyright notice "©2025 Mattel". The lighting is bright and even. The entire screen is dominated by the brand's signature color.
