0:00intro before hair color
The scene opens with a medium shot of a young woman with long, dark, layered hair, seen from the chest up. She is wearing a bright red crew-neck t-shirt. Her head is slightly tilted to the right, and she gently runs her right hand through her hair on the left side of her head, showcasing its natural texture before the treatment. The background is a plain, light beige wall with a subtle doorframe visible on the right. Soft, even lighting illuminates her face and hair. A text overlay at the top reads "Coffee hair color refresh with SALLY." in bold black and red font, encased in a rounded-corner beige banner. The overall color palette is warm with the bright red shirt contrasting with her dark hair and the neutral background. Her expression is calm and slightly pouty, with full lips.
0:02sally beauty app demo
This scene features a close-up on a modern smartphone held by the woman, with her face slightly out of focus in the background. The phone displays the Sally Beauty website, showing options for 'Hair Color Advice'. The woman's hands, adorned with neat French manicured nails, are actively interacting with the phone screen, tapping and swiping. She first taps on a 'Hair Color' icon, then scrolls down to reveal options for 'Video chat' and 'Text chat' for advice with a licensed colorist. The screen changes to a 'Starting interaction' loading screen, followed by a chat interface, showing a message with privacy policy details and asking for her first name. The background remains a neutral light beige wall, ensuring the focus stays on the phone and her demonstration. The lighting is bright and even, highlighting the phone screen's details. The color palette is dominated by the bright white and pink UI of the Sally Beauty app, with her grey t-shirt visible.
0:14showing hair dye boxes
The scene shows a medium close-up of the woman holding two boxes of 'ION Permanent Color Brilliance' hair dye. She holds one box in each hand, angled towards the camera to clearly display the packaging and brand name. The boxes are primarily light purple with white text and silver accents. Her dark hair is visible framing her face, and she wears a light grey t-shirt. Her expression is neutral but attentive, suggesting she is presenting the products. The background is a plain light wall, keeping the focus on the product. The lighting is soft and even, highlighting the product details. Her eyes glance slightly to the side.
0:16putting on gloves
The scene focuses on a medium close-up of the woman putting on black latex gloves. She is seen from the chest up, wearing a light grey t-shirt. Her left hand is fully gloved, and she is in the process of pulling the second black glove onto her right hand. Her attention is on her hands, and her facial expression is focused and serious. Her long, dark hair is down around her shoulders. The background is a simple, light-colored wall with white doorframes visible, maintaining a clean and uncluttered setting. The lighting is bright and even, casting minimal shadows and highlighting the texture of the gloves. The color palette is muted, with the grey shirt and black gloves contrasting against the light background.
0:19dispensing color cream
This is a close-up shot focused on the woman's gloved hands as she dispenses hair color. Her hands, now covered in black latex gloves, hold a silver tube of hair color and squeeze a thick, off-white cream into a black plastic mixing bowl. The bowl is partially visible at the bottom of the frame. Her face is visible in the upper background, slightly out of focus, showing her dark hair and a focused, slightly pensive expression. She is wearing a light grey t-shirt. The background is a plain light wall. The lighting is bright and direct, making the product visible as it exits the tube. The predominant colors are the black gloves and bowl, with the silver tube and off-white cream.
0:23mixing developer and color
The scene shows a close-up on the woman's gloved hands as she continues the hair dye preparation. First, she pours a white liquid developer from a large white bottle with a purple label (marked 'Color' and '10') into the black mixing bowl containing the hair color cream. Then, she uses a white spatula to thoroughly mix the ingredients in the bowl, creating a smooth, creamy mixture. Her face is visible in the upper background, slightly out of focus, maintaining a serious and focused expression. She wears a light grey t-shirt. The background is a plain light wall. The lighting is bright and even, highlighting the mixing process. The color palette revolves around the grey shirt, black gloves and bowl, white developer and cream, and the purple label.
0:29applying dye side view
A medium shot captures the woman applying the mixed hair dye to a section of her hair behind her left ear. She is wearing a light grey t-shirt and black gloves. Her dark hair is partially pulled up into a messy bun, with some strands loosely framing her face and neck. She uses a white hair coloring brush with colorful bristles (blue, green, pink) to evenly distribute the creamy grey dye onto her hair. She looks slightly to her left, focused on the application. The background is a plain, light beige wall with a hint of a white doorframe on the right. The lighting is soft and bright, illuminating the application process. The overall color palette is muted, with the grey shirt and dark hair, offset by the bright brush and dark gloves.
0:33applying dye front view
The scene shifts to a medium close-up, showing the woman applying hair dye to the roots of her hair near her forehead and temples. She is facing slightly towards the camera, her expression focused and serious. Her hair is still partially pulled up, but more of her hairline is visible. She meticulously brushes the grey dye onto her roots with the colorful-bristled white brush. She wears a light grey t-shirt and black gloves. The background is a plain, light beige wall. Bright, even lighting illuminates her face and the application process. The muted tones of her outfit and hair contrast with the bright brush.
0:37applying dye top of head
This medium close-up shot shows the woman applying hair dye to the top and back sections of her head. She lifts sections of her dark hair with her gloved left hand while her gloved right hand uses the colorful-bristled white brush to spread the grey dye onto the roots. Her focus is upward and on the task, with a determined expression. Her hair is messy, pulled up but falling around her. She wears a light grey t-shirt and black gloves. The background remains a simple light wall. The lighting is bright and even, providing a clear view of the application. The dominant colors are the grey shirt, dark hair, black gloves, and the colorful hair brush.
0:42showing used products
The scene returns to a medium close-up of the woman, now holding the hair dyeing products used. In her left hand, she holds the large white bottle of developer with the purple 'Color 10' label. In her right hand, she holds two tubes of the 'ION Permanent Color Brilliance' hair dye, one larger and one smaller. Her hair is now clean, styled, and appears freshly colored to a rich dark brown. She looks directly at the camera with a neutral, slightly proud expression, presenting the products. She is wearing a light grey t-shirt. The background is a plain light wall. The lighting is soft and even. The color palette includes the grey shirt, dark hair, and the distinct purple and silver product packaging.
0:45after hair color reveal
The final scene is a medium shot of the woman, showcasing her freshly colored, shiny dark brown hair. She is wearing a bright red crew-neck t-shirt, similar to the first scene. Her hair now appears richer and more uniform in color. She confidently moves her hair with her hands, running her fingers through it and flipping it, occasionally looking over her shoulder or directly at the camera with a satisfied smile. The background is a plain, light beige wall with white double doors visible. Soft, bright lighting highlights the lustrous quality of her hair. A text overlay reappears at the top, identical to the intro, reading "Coffee hair color refresh with SALLY." in bold black and red font, framed in a rounded beige banner. The overall mood is positive and highlights the successful hair color transformation.
