0:00exterior school establishing shot An establishing wide shot of a modern, multi-story brick building with a white steeple and large arched windows, serving as a school or community center. In the foreground, large white letters spell out 'I PROMISE' nestled in a landscaped rock bed, creating a strong focal point. To the left, a large, lush green tree stands prominently, its canopy contrasting with the brick and white architecture. The sky is overcast, providing soft, diffused lighting. The pavement of a parking lot or driveway is visible in the bottom right, with the words 'AKRON OHIO' in bold white text overlaid on the dark asphalt. The overall color palette is muted, dominated by browns of the brick, greens of the trees, and whites of the building and text, conveying a sense of community and stability.
0:01lebron james talking head locker room A medium close-up shot of LeBron James, an adult Black male, seated and looking slightly off-camera to the left, engaged in conversation. He is framed against a backdrop of school lockers, with a prominent black and white mural above them featuring the text 'WE ARE FAMILY' in large, bold letters, with a repeated 'I PROMISE' motif on some locker doors. The lighting is soft and even, highlighting his thoughtful expression. He wears a white hooded sweatshirt with a black Nike swoosh on the chest and the words 'WE ARE FAMILY' in black, block letters below it, along with a small green and yellow circular logo. His short, dark hair and neatly trimmed beard are visible, and his body language is relaxed yet attentive. The background also shows glimpses of various athletic shoes displayed on a wall, adding to the athletic/school context.
0:03kids walking by shoe display A medium shot shows a group of diverse elementary-aged children walking along a brightly lit hallway or school interior. The camera is slightly elevated, looking down the hallway. The walls are adorned with an eye-catching display of athletic shoes mounted on wooden pegboards, interspersed with black and white graphic panels and large text proclaiming 'I PROMISE'. One boy in the foreground, with short dark hair, wears a red and black striped jacket and is looking to the side with a determined expression as he walks. In the background, a female adult, possibly a teacher, with blonde hair, wearing a grey t-shirt with 'WE ARE FAMILY' on it, smiles as she guides the children. The scene is vibrant, with natural light flooding the space, and the overall mood is energetic and positive, suggesting a bustling school environment.
0:05girl eating fruit tart A close-up shot focuses on an elementary-aged Black girl with long, dark braided hair adorned with yellow hair ties, sitting at a table in what appears to be a cafeteria or classroom. She is wearing a grey polo shirt with a white logo. She holds a small, colorful fruit tart in her hand, filled with sliced bananas, carrots, and other fruits, and is about to take a bite. Her face is illuminated by bright, diffused lighting, and she has a wide, joyful smile, her eyes sparkling. The background is softly blurred, showing hints of a bright, clean indoor environment. The colors are bright and cheerful, emphasizing the healthy food and happy child.
0:06lebron james talking head close up A close-up shot of LeBron James, an adult Black male, seated and looking slightly off-camera to the left. His facial expression is serious and concentrated as he speaks, his brows furrowed slightly. He is wearing the same white hooded sweatshirt with the black Nike swoosh and 'WE ARE FAMILY' text. The background is softly blurred, showing a continuation of the school locker and shoe display environment, maintaining visual consistency with his previous talking head segment. The lighting is still soft and even, emphasizing the contours of his face and his expressive eyes. His beard is well-maintained, and his short hair is neatly cut, conveying a polished yet authentic presence.
0:09doug mcmillon talking head wide A medium shot of Doug McMillon, an adult white male, seated at a desk and looking directly at the camera, speaking. He is positioned centrally in the frame, with his hands clasped on the table in front of him. He wears a dark blue polo shirt with the Walmart logo (a yellow asterisk and 'Walmart' text) on the left chest. Behind him, a large wooden window frame with multiple panes reveals a blurred outdoor scene with lush green trees, suggesting a natural, perhaps campus-like environment. The lighting is bright and natural, coming from the windows, illuminating his face evenly. His expression is calm and confident, conveying a professional and approachable demeanor. The dominant colors are the deep blue of his shirt, the warm brown of the wood, and the greens of the outside foliage.
0:11lebron doug classroom discussion A medium wide shot captures LeBron James and Doug McMillon in a brightly lit classroom setting. Doug, an adult white male, is on the left, facing LeBron and gesturing with both hands as he speaks. He wears a dark blue polo shirt and jeans. LeBron, an adult Black male, is on the right, facing Doug, with his hands in the pockets of his white hooded sweatshirt, listening intently. The classroom features light-colored walls, with a white board covered in writing and a large wall mural behind them displaying the 'I PROMISE' and 'WE ARE FAMILY' motifs, along with a large 'THE LEBRON JAMES FAMILY FOUNDATION' crown logo. School desks and chairs are visible in the foreground. The lighting is bright and even, typical of a well-lit school interior. The interaction appears collaborative and focused.
0:13lebron doug stairwell upward gaze A dynamic medium shot from a slightly low angle, following LeBron James and Doug McMillon as they ascend a wide, grey staircase with blue railings inside a school building. LeBron, an adult Black male, leads the way in his white 'WE ARE FAMILY' hoodie and dark pants, turning his head slightly upwards to look at something on the wall. Doug, an adult white male in a dark blue Walmart polo and jeans, follows closely behind, also looking up. The wall beside the staircase is a vibrant display of black and white graphics, featuring athletic shoes mounted on pegboards, interspersed with motivational text like 'I PROMISE' and other inspiring phrases. The lighting is bright and even, highlighting the clean, modern interior design. The camera tracks their movement, emphasizing their shared focus on the wall display.
0:16doug mcmillon talking head close up A close-up shot of Doug McMillon, an adult white male, seated and looking slightly off-camera to the right, speaking with a serious and engaged expression. He is wearing the same dark blue polo shirt with the Walmart logo on the left chest. The background is softly blurred, showing glimpses of the large wooden window frame and green foliage outside, providing continuity with his previous talking head segment. The lighting is bright and natural, coming from the windows, creating soft shadows and highlighting his facial features. His body language is composed, and his eye contact, although off-camera, conveys a sense of directness and earnestness.
0:19student writing in classroom A close-up shot focuses on an elementary-aged female student, who appears to be of mixed ethnicity, with curly brown hair, actively writing on a piece of paper. The camera frames her from the chest down, with her head slightly out of view. She is wearing a vibrant green hooded sweatshirt. Her hand holds a yellow pencil with a pink eraser, moving across the paper. The paper rests on a light grey desk. In the background, other blurred elements of a classroom are visible, including a chair and another desk. The lighting is bright and even, indicating a well-lit learning environment. The focus is entirely on her hands and the act of writing, symbolizing education and engagement.
0:22doug mcmillon talking head desk A medium shot of Doug McMillon, an adult white male, seated at a dark desk and looking directly at the camera, speaking with a composed and focused expression. He is positioned centrally in the frame, his hands clasped on the table in front of him. He wears the dark blue polo shirt with the Walmart logo. The large wooden window frame with multiple panes is visible behind him, showing a blurred outdoor scene with green trees, creating a consistent visual environment. The bright, natural light from the windows illuminates his face, casting soft shadows. His expression is serious but approachable, emphasizing the gravity of his message while maintaining a friendly demeanor. The scene conveys professionalism and clarity.
0:24lebron doug stairwell descending A medium wide shot captures LeBron James and Doug McMillon descending a wide, grey staircase with blue railings inside a modern school building. LeBron, an adult Black male, leads the way, wearing his white 'WE ARE FAMILY' hoodie and dark pants. Doug, an adult white male in a dark blue Walmart polo and jeans, follows closely behind him. Both are looking down at their steps, engaged in conversation. The staircase features sturdy grey handrails. The walls are light-colored, suggesting a clean and bright interior. The lighting is bright and even, typical of a well-maintained institutional space. The camera follows their downward movement, maintaining a comfortable distance.
0:26lebron doug entering room A medium shot from behind Doug McMillon captures him and LeBron James walking into a room. Doug, an adult white male in a dark blue Walmart polo, is in the foreground, turning slightly to his right. LeBron, an adult Black male, is just ahead of him, seen from behind, wearing his white 'WE ARE FAMILY' hoodie, entering through a dark-framed doorway. The room they are entering is brightly lit with white walls, and the perspective suggests it might be a storage or supply room. The lighting is bright and functional. The camera captures their entry, maintaining a sense of anticipation as they transition into a new space.
0:27storage shelves supplies A medium shot showcases multiple black metal shelving units filled with clear plastic storage bins. The bins, labeled with sizes like 'SMALL', 'MEDIUM', 'LARGE', 'X-LARGE', and 'XX-LARGE', are neatly stacked. Many bins contain folded clothing items in various colors and patterns, while others hold assorted supplies. The room has plain white walls and bright overhead fluorescent lighting, typical of a storage facility or pantry. The organization of the bins suggests an inventory system for clothing and essential items. The shot emphasizes the volume and variety of items being stored, indicating a well-stocked supply area.
0:29lebron doug walking through storage A medium shot from behind LeBron James shows him and Doug McMillon walking through a brightly lit storage room. LeBron, an adult Black male, is in the foreground, seen from behind, wearing his white 'WE ARE FAMILY' hoodie. He is looking around the room, gesturing with his left hand. Doug, an adult white male in a dark blue Walmart polo, walks slightly behind and to his right. The room is filled with metal shelving units on both sides, stacked with various supplies and clear plastic bins, similar to the previous shot. The white walls and bright overhead lighting indicate a functional, well-maintained space. The camera follows them from behind, capturing their movement and exploration of the facility.
0:30pov shelves with people A low-angle POV shot from behind a shelf filled with various grocery items, specifically blurry green and white cans in the foreground. Through the gaps in the shelves, LeBron James and Doug McMillon are visible in the mid-ground. LeBron, an adult Black male, is seen from behind, wearing his white 'WE ARE FAMILY' hoodie. Doug, an adult white male, is visible to his right, looking intently at something on a shelf. Above them, more metal shelving is stacked with blue packaged items. The bright, overhead lighting suggests an indoor retail or storage environment. The shot uses depth of field to keep the foreground blurry while focusing on the figures and the items on the shelves behind them.
0:32close up pasta packages A close-up, low-angle shot focuses on rows of clear plastic bags filled with uncooked macaroni pasta, stacked neatly on a metal wire shelf. The macaroni pieces are a uniform light yellow color, visible through the transparent packaging. The bags are sealed, indicating they are ready for distribution or storage. The metal shelf is brightly lit from above, suggesting a clean, organized pantry or storage area. The background is a bright, indistinct white, further emphasizing the product itself. The shot highlights the availability of food items, conveying a sense of provision and abundance.
0:33lebron doug storage conversation A medium shot captures LeBron James and Doug McMillon standing and conversing in a brightly lit storage room. LeBron, an adult Black male, is on the left, facing Doug and gesturing with his hands as he speaks. He wears his white 'WE ARE FAMILY' hoodie. Doug, an adult white male, is on the right, facing LeBron, listening intently and occasionally nodding. He wears a dark blue Walmart polo. Behind them are tall black metal shelving units stacked with clear plastic bins containing clothes and other supplies, reinforcing the context of a well-organized supply area. The white walls and bright overhead lighting create a clean and functional environment. The interaction is focused and collaborative.
0:35school atrium wide shot A wide, low-angle shot showcases the impressive central atrium or lobby of the school building. A grand, symmetrical double-curved staircase with grey steps and blue-grey railings dominates the scene, leading up to a second floor. In the center, hanging from the ceiling, is a large black banner with 'PS PS' in white text, representing 'Akron Public Schools'. The walls are bright white, and the space is well-lit by overhead lights and possibly natural light from unseen windows. Various motivational phrases like 'I WILL WORK HARD', 'I WILL NEVER GIVE UP', and 'I WILL DO MY BEST' are displayed vertically on the walls beside the stairs. Students can be faintly seen moving on the upper level and at the bottom of the stairs. The architectural design is modern and inspiring, symbolizing growth and ambition.
0:36classroom kids studying wide A medium wide shot, slightly angled through an open doorway, reveals a bright and active classroom. Several diverse elementary-aged children are seated at individual and group desks, engaged in various learning activities. Most children are wearing bright pink t-shirts. One boy in the foreground is reading a book, while others are looking at laptops or collaborating. A teacher, an adult female, is visible in the background, walking between desks. The room has white walls, large windows letting in natural light, and a colorful flag (possibly American) hanging near the ceiling. Educational decorations and posters are visible on the walls. The scene is well-lit and vibrant, conveying a positive and engaging learning environment. The focus is on the children's concentration and participation.
0:39doug lebron classroom discussion A medium shot captures Doug McMillon and LeBron James seated in a classroom setting, engaged in discussion. Doug, an adult white male, is on the right, facing LeBron and speaking animatedly, gesturing with his hands. He wears a dark blue Walmart polo. LeBron, an adult Black male, is on the left, mostly seen from the back, wearing his white 'WE ARE FAMILY' hoodie, listening. The wall behind them is decorated with colorful children's drawings and the school's signature black and white 'I PROMISE' and 'WE ARE FAMILY' graphics, creating a lively and inspiring backdrop. The lighting is bright and even, highlighting the informal yet focused interaction between the two. The scene emphasizes collaboration within an educational and community-focused environment.
0:41student cafeteria food selection A close-up shot focuses on an elementary-aged male student, who appears to be Black, wearing a red t-shirt and glasses, as he selects food in a cafeteria line. He is holding a small, clear plastic container of fruit or yogurt. In front of him are trays filled with bananas and other fresh fruit options. Another student, partially visible to his left, also reaches for food. The setting is a clean, modern cafeteria with stainless steel serving stations. The lighting is bright and even, typical of an institutional food service area. An overlaid text graphic reads: 'The 'Fight Hunger. Spark Change.' campaign has resulted in donations of over $74 million to Feeding America® since 2014, helping secure over 749 million meals.'
0:42students walking in cafeteria A medium shot captures several diverse elementary-aged students walking away from the camera in a brightly lit cafeteria or school hallway. They are carrying food trays or baskets, having just received their meals. One boy in the foreground, wearing an orange t-shirt, carries a tray with a bowl. Another boy to his left wears a blue t-shirt, and a third, further back, wears a black jacket. The floor is light-colored, and the walls are white, with some colorful posters visible on the left. The scene conveys a sense of orderly movement during mealtime. The lighting is bright and uniform, emphasizing the clean and spacious environment. An overlaid text graphic continues: 'The 'Fight Hunger. Spark Change.' campaign has resulted in donations of over $74 million to Feeding America® since 2014, helping secure over 749 million meals.'
0:44lebron james talking head positive A close-up shot of LeBron James, an adult Black male, seated and looking slightly off-camera to the left, with a pleasant and appreciative expression. He is wearing the white hooded sweatshirt with the black Nike swoosh and 'WE ARE FAMILY' text, as well as the green circular foundation logo. The background is softly blurred, showing the school locker and shoe display environment, consistent with his earlier talking head segments. Behind him, a prominent green circle with a yellow crown logo and 'THE LEBRON JAMES FAMILY FOUNDATION' text is visible. The lighting is soft and even, highlighting his positive facial expression. His body language is relaxed, conveying a sense of satisfaction and pride.
0:45boy on swing smiling A medium shot captures an elementary-aged male student, appearing to be East Asian, happily swinging on a playground swing. He is wearing a bright orange t-shirt and patterned shorts, actively kicking his legs as he swings forward, looking directly at the camera with a wide, joyful smile. The playground has wood chip ground cover. In the background, a brick building and green trees are visible, along with a black chain-link fence, indicating an outdoor schoolyard setting. The lighting is bright and natural, suggesting a sunny day. The scene exudes happiness and playful energy, focusing on the child's enjoyment.
0:46boy blowing bubbles outdoors A close-up shot features an elementary-aged male student, appearing to be Black, wearing glasses and a dark grey zip-up jacket with blue accents, enthusiastically blowing bubbles. He holds a small bottle of bubble solution in one hand and the bubble wand in the other, puffing his cheeks to create bubbles that float into the air. Another child is partially visible to his right. The background shows a brick building and lush green foliage, indicating an outdoor setting. The lighting is bright and natural, illuminating his focused yet joyful expression. The scene captures a moment of simple, innocent fun, with the iridescent bubbles adding a magical quality.
0:48teacher kids playing parachute A medium shot captures a diverse group of elementary-aged children and an adult female, likely a teacher, engaged in an outdoor activity. The adult female, an adult white woman with long brown hair, wearing a grey 'WE ARE FAMILY' t-shirt, is smiling broadly as she interacts with the children. Some children are wearing bright clothing, including a girl with a large rainbow hair bow. They appear to be playing with a colorful parachute, though it is mostly out of frame. The setting is a paved outdoor area, possibly a schoolyard, with green trees and buildings in the blurred background. The lighting is bright and natural. The scene conveys a warm, supportive, and joyful interaction between the adult and the children, emphasizing community and play.
0:49kids dancing in hallway A medium shot shows a diverse group of elementary-aged children, predominantly male, spontaneously dancing and moving with enthusiasm in a brightly lit school hallway. The children are dressed in various casual clothes, including t-shirts in red, yellow, and blue, and a female adult, possibly a teacher, wearing a grey 'WE ARE FAMILY' shirt, smiles as she watches them from the left. The hallway has light-colored walls with 'WE ARE FAMILY' in large black text on the right wall. The floor is light-colored. The lighting is bright and even. The scene captures a moment of joyful and energetic self-expression, highlighting the positive atmosphere of the school environment.
0:50lebron james talking head enthusiastic A close-up shot of LeBron James, an adult Black male, seated and looking slightly off-camera to the left, speaking with a vibrant, enthusiastic expression. He gestures with his right hand as he talks, his face animated. He wears the white hooded sweatshirt with the black Nike swoosh and 'WE ARE FAMILY' text, and the green circular foundation logo. The background is softly blurred, showing the prominent green circle with a yellow crown logo and 'THE LEBRON JAMES FAMILY FOUNDATION' text, reinforcing his involvement with the initiative. The lighting is soft and even, emphasizing his dynamic facial expressions. His body language is open and expressive, conveying his passion and commitment.
0:51group photo on stairs A vibrant wide shot captures a large, diverse group of elementary-aged children and adult female teachers posing happily on a wide, grey staircase inside a school. The children are all smiling, waving, making peace signs, and looking directly at the camera, some holding small booklets. Most are wearing bright t-shirts in pink, yellow, blue, and black. Two adult females, one with dark hair and glasses in a pink shirt, and another with lighter hair in a grey 'WE ARE FAMILY' shirt, stand among the children, also smiling and posing. The wall behind them is adorned with a large black banner featuring 'I PROMISE' and displays of various athletic shoes on pegboards. The lighting is bright and even. The scene radiates joy, community, and success, appearing as a celebratory group photo moment.
0:53doug mcmillon talking head positive A close-up shot of Doug McMillon, an adult white male, seated and looking slightly off-camera to the right, speaking with a warm and positive expression. He gestures subtly with his left hand as he talks. He is wearing the dark blue polo shirt with the Walmart logo on the left chest. The background is softly blurred, showing the black and white 'WE ARE FAMILY' wall graphics, providing context of the partnership. The lighting is bright and natural, illuminating his face evenly and highlighting his approachable demeanor. His expression conveys satisfaction and optimism regarding the collaboration.
0:54lebron james talking head smile A close-up shot of LeBron James, an adult Black male, seated and looking down with a genuine, humble smile. He wears the white hooded sweatshirt with the black Nike swoosh and 'WE ARE FAMILY' text, and the green circular foundation logo. The background is softly blurred, showing the green circle with a yellow crown logo and 'THE LEBRON JAMES FAMILY FOUNDATION' text, consistent with previous shots. The lighting is soft and even, accentuating his thoughtful and pleased expression. His body language is relaxed, conveying a sense of quiet satisfaction and humility, contrasting with his more animated speaking moments.
0:55lebron doug handshake A medium shot captures LeBron James and Doug McMillon shaking hands, smiling at each other, inside the brightly lit school atrium. LeBron, an adult Black male, on the left, wears his white 'WE ARE FAMILY' hoodie and dark pants. Doug, an adult white male, on the right, wears a dark blue Walmart polo and jeans. They are facing each other, exchanging a firm handshake with genuine smiles, signifying a successful partnership. In the blurred background, the large black 'PS PS' banner and the staircase railings are visible, grounding the scene within the school. The lighting is bright and diffused, creating a positive and celebratory atmosphere. The moment captures mutual respect and satisfaction.
0:57end card text overlay The scene transitions to an end card with a blurred background of LeBron James and Doug McMillon shaking hands, mirroring the previous shot, but with a strong focus on overlaid text. The dominant text, in bold white uppercase letters, reads: 'LEBRON JAMES X WALMART'. Below this, in smaller white text, is the partnership message: 'Partnering to deliver on our shared commitment to help communities live better.' The background is intentionally blurred to make the text highly legible, and it gradually darkens towards the very end. The color palette is monochromatic with white text against a dark, blurred image, providing a clear and impactful summary of the video's message. This serves as a concluding statement for the collaboration.
