0:00woman child groceries text overlay The scene opens with a vertical medium close-up shot of an adult woman and a young child, positioned centrally in the frame. The woman is behind and to the right of the child, with her left arm around the child's shoulder, smiling warmly at the camera. The child is in the foreground, looking directly at the camera with a neutral, slightly serious expression, holding a green and white package of groceries or food items. The background is a slightly blurred residential street with houses and trees under an overcast sky. The lighting is soft and natural. Animated yellow and blue paint splatters and abstract shapes briefly appear in the upper right and left of the frame. A prominent white text overlay, outlined in yellow, reads "Alimenta más que el HamBre" (Feed more than Hunger) in a playful, handwritten font, covering the lower part of the frame. The dominant colors are the dark clothing of the subjects, the green of the package, and the blue/yellow of the animated graphics.
0:02man holding box text overlay The scene transitions to a vertical medium close-up shot of an adult man, centered in the frame. He is smiling widely and looking directly at the camera, holding a large, flat brown cardboard box at his waist. The background is an outdoor setting, brightly lit by sunlight, featuring blurred green trees and residential houses, suggesting a suburban environment. Animated yellow paint splatters and white starbursts emanate from behind him, creating a dynamic visual effect. A prominent white text overlay, outlined in yellow, reads "Alimenta las OPORTUNIDADES" (Feed Opportunities) in a playful, handwritten font, positioned across the center of the frame, covering part of the box. The color palette is dominated by the man's dark clothing, the brown of the box, the green and blue of the background, and the bright yellow and white of the graphic elements.
0:04logo reveal graphic The scene shifts to a full-screen animated graphic on a vibrant blue background. Initially, an abstract composition of green, yellow, and orange rectangular blocks is visible, creating a stylized, layered appearance. In the foreground, a white square logo with a blue border is centered. Inside the logo, the Walmart starburst symbol is present, followed by the text "FIGHT HUNGER" in white, stacked above "SPARK CHANGE" in smaller white letters, with a stylized fork and knife icon. The camera slowly zooms out from this logo, revealing more of the surrounding abstract blocks and the uniform blue background. The overall impression is clean, clear, and branded, with a focus on the program's emblem.
0:05product boxes with text The scene displays a static animated graphic against a bright blue background. Three stylized, slightly three-dimensional rectangular boxes are arranged in the lower center. The leftmost box is dark blue, the middle box is yellow with a green top, and the rightmost box is orange with a green top. Each box features a small white square logo similar to the 'Fight Hunger' logo from the previous scene. Subtle white starburst animations and tiny white speckles gently float across the blue background. Below the boxes, centered, is white text that reads "Compra un artículo participante" (Buy a participating item). The overall mood is informative and visually appealing with a distinct brand color palette.
0:07shopping cart graphic The scene transitions to an animated graphic on a vibrant blue background. A white outline of a shopping cart, facing right, appears centrally. Inside the cart, the stylized product boxes from the previous scene (dark blue, yellow with green top, orange with green top, each with the small white 'Fight Hunger' logo) are neatly arranged. Small white starbursts and speckles continue to drift subtly in the background. Below the shopping cart, centered, is white text that reads "o dona en Walmart, en la tienda" (or donate at Walmart, in-store). The visual suggests the act of purchasing or donating within a physical retail environment, maintaining a consistent animated and branded aesthetic.
0:08smartphone donation graphic The scene presents an animated graphic on a solid blue background. A minimalist white outline of a smartphone, slightly angled, appears in the center. The smartphone screen displays a simplified version of what appears to be the Walmart app, featuring a shopping cart icon at the top and a prominent blue button in the center labeled "DONAR" (DONATE) in white text. A light blue, wavy rectangular outline pulses around the phone, and small white starbursts and speckles float gently in the background. Below the smartphone, centered, is white text that reads "o en línea," (or online,). The graphic clearly illustrates the option to donate digitally, reinforcing the call to action with a clean, branded design.
0:10text with falling speckles The scene features a vibrant blue background, completely filled with small, irregularly shaped white and light green speckles that slowly and gently fall from the top to the bottom of the frame, resembling confetti or falling snow. Centered on the screen is white text that reads "para ayudar a conseguir comida en nuestra comunidad." (to help get food in our community.). The overall visual is simple, clean, and optimistic, emphasizing the message of community support without specific product or branding visuals, using soft lighting and a bright, consistent color palette.
0:12walmart logo reveal text overlay The scene unfolds on a solid blue background. A dynamic animation occurs where abstract white and yellow shapes rapidly coalesce and form the complete Walmart logo, which consists of the word "Walmart" in white, followed by the iconic yellow starburst symbol. To the right of the logo, the small white square 'Fight Hunger Spark Change' emblem appears. Below this main graphic, centered, is white text that reads "Desliza para ayudar a conseguir comida." (Swipe to help get food.). The motion is quick and engaging, serving as a re-hook or call to action for the viewer to interact with the content, likely on a social media platform.
0:13final call to action end card The scene serves as the end card, displaying a static graphic on a solid blue background. The Walmart logo, featuring the white text "Walmart" and the yellow starburst symbol, is prominently centered towards the top of the frame. To its right, the white square emblem with "FIGHT HUNGER SPARK CHANGE" is clearly visible. Below the logos, centered, is the white call-to-action text: "Desliza para ayudar a conseguir comida." (Swipe to help get food.). At the very bottom of the screen, a small, legal disclaimer text in white is present, providing additional details in a compact font. The entire composition is clean, branded, and serves as a clear instruction, maintaining the bright blue and white color scheme.
