0:00initial slogan tire
A vibrant, eye-catching scene featuring a large, dark gray car tire positioned in the lower-center of the frame, occupying approximately 60% of the vertical space. The tire features a prominent silver alloy wheel with a multi-spoke design. The background is a solid, bright yellow, creating a high-contrast and energetic visual. Above the tire, two lines of text are displayed: 'Service' in a stylized, red script font with an underline, and 'LIKE IT SHOULD BE' in bold, sans-serif red capital letters directly below it. Both text elements are centered horizontally. The lighting is bright and even, eliminating any harsh shadows and giving the tire a clean, professional look. The overall color palette is dominated by bright yellow and red, conveying a sense of urgency and importance.
0:02tire transition blur
This scene captures a dynamic and swift transition. The large dark gray car tire from the previous scene undergoes rapid motion, blurring significantly and streaking horizontally towards the right side of the frame, quickly disappearing off-screen. The bright yellow background remains consistent and clear, momentarily holding the red text 'Service LIKE IT SHOULD BE' in its original position at the top. The intense motion blur on the tire conveys a sense of speed and an abrupt change, indicating a transition to a new visual message. The lighting remains uniformly bright and unshadowed, highlighting the movement against the stark background.
0:02more less slogan tire
The scene features a single, dark gray car tire, now significantly smaller in scale and centrally positioned within the frame, against the continuous bright yellow background. The tire acts as a visual divider for new text elements. Above the tire, 'MORE' is displayed in bold, black sans-serif capital letters, followed by 'hustle' in a red script font. Below the tire, 'LESS' is in bold, black sans-serif capitals, followed by 'hassle' in a matching red script font. All text and the tire are perfectly centered horizontally. The composition is clean, balanced, and impactful, using the bold primary colors of yellow, black, and red to convey a direct marketing message. The lighting is even and flat, providing a clear, studio-like aesthetic.
0:04brand logo more less slogan tire
This scene maintains the core composition of the previous shot: a static, medium-sized dark gray car tire is centrally placed against a bright yellow background, flanked by the black and red text 'MORE hustle' above and 'LESS hassle' below. The significant addition is a bold, horizontal red bar that appears across the very bottom of the frame, spanning its entire width and occupying about 15% of the height. Within this red bar, a clear 'Tires LES SCHWAB' logo is displayed in white and yellow, accompanied by the tagline 'GET MORE FROM LES' in smaller white text. The inclusion of the brand logo grounds the message with specific company identification. The lighting remains consistent, bright, and shadowless, ensuring all elements are sharply visible. The color scheme is now yellow, black, and red, with the red bar providing a strong foundational brand presence.
