0:00talking head with article overlay
The scene features a medium close-up of a young woman speaking directly to the camera, positioned in the lower-middle section of the frame. Her head and shoulders are visible. Behind her, a 'Wired' article headline reads 'Amazon Warns Customers: Those Supplements Might Be Fake,' along with a paragraph of text. A pile of smooth, light-colored, capsule-shaped pills is animated, moving around the woman and the text. The woman's upper body slightly obscures the article. On-screen text overlays include 'THOSE SUPPLEMENTS THAT' and 'YOU BOUGHT ONLINE?' and 'BE THE REAL THING.' The overall lighting is soft and even, highlighting the woman's face, with a cool undertone. The dominant colors are the dark text and background of the article, the warm skin tones of the woman, and the light, off-white color of the pills. The mood is informative and slightly cautionary, given the article's topic.
0:03woman unboxing supplements
This wide shot captures a woman standing in a bright, modern kitchen, centered in the frame. She is in the process of unboxing a large brown cardboard box labeled 'This home loves the planet.' The box sits on a light-colored kitchen island countertop with a wooden base. In the background, there's a stainless steel refrigerator, dark teal hexagonal tile backsplash, and floating wooden shelves with various kitchen items. An arched doorway leads to another room, showing natural light. The lighting is bright and even, suggesting daytime. The primary action is the woman carefully opening the box and taking out smaller product containers. On-screen text overlays include 'CHOOSE TO GET' and 'SUPPLEMENTS' and 'FROM GROVE.' A circular graphic with 'EXCLUSIVE OFFER NEW CUSTOMERS' is positioned in the lower-left corner. The color palette includes cool greens and blues from the tiles, natural wood tones, and the bright white of the countertop.
0:06close up supplement display
A close-up shot focuses on a countertop displaying a variety of vitamin and supplement bottles and boxes. The products are diverse in shape, size, and color, featuring brands like 'Natural Vitality Calm Gummies,' 'Mary Ruth's D3 Multivitamin,' 'Olly Kids Chillax,' 'Cymbiotika,' 'New Chapter Magnesium + Ashwagandha,' and 'Hilma Daily Pre+Probiotic.' They are arranged neatly, some standing, some stacked. The background is slightly blurred but appears to be a bright room with a window, allowing natural light to illuminate the products. The lighting is soft and natural, emphasizing the packaging details. The overall color palette is vibrant and varied due to the different product designs. On-screen text overlays include 'EVERY SINGLE BRAND' and 'IS VETTED AGAINST.' A circular graphic with 'EXCLUSIVE OFFER NEW CUSTOMERS' is in the lower-left corner.
0:09woman organizing shelf
This medium shot shows a woman from behind, reaching up to arrange supplement containers on a wooden floating shelf. The shelf is mounted against a dark teal hexagonal tile wall. Above the shelf, a large, rounded rectangular wooden cutting board leans against the wall, acting as a decorative element. Below the shelf, another wooden shelf holds more mugs and a turquoise watering can. The environment is a stylish kitchen or pantry area. The lighting is overhead and even, casting soft shadows. The woman's hands are actively placing and adjusting white and yellow containers. On-screen text overlays include 'STRICT SAFETY STANDARDS' and 'WITH FULL INGREDIENT' and 'TRANSPARENCY.' A circular graphic with 'EXCLUSIVE OFFER NEW CUSTOMERS' is in the lower-left corner. The dominant colors are the dark teal of the tiles, the warm wood tones, and the bright white and yellow of the product containers.
0:12close up shelf products
A close-up shot of the same wooden floating shelf as the previous scene, but from a slightly different angle, showcasing an organized array of supplement products. The hexagonal teal tile backsplash is visible behind the shelf. Products include 'Ultimate Hydration Happily' packets, 'Buoy Hydration Drops,' '8 Greens,' 'Momentous Creatine,' 'Thorne,' and 'Wellious Almond Protein Powder.' The items are neatly arranged and stacked. The lighting is bright and even, highlighting the product labels and textures. The color palette is varied, featuring bright packaging colors like blue, red, yellow, and white against the dark teal background and warm wooden shelf. On-screen text overlays include 'THAT MEANS NO' and 'KNOCK OFFS NO' and 'MYSTERY PILLS.' A circular graphic with 'EXCLUSIVE OFFER NEW CUSTOMERS' is in the lower-left corner.
0:15woman preparing drink in kitchen
A wide shot shows the woman in the same modern kitchen, but now she is at the sink area. She faces left, filling a clear glass with water from a stainless steel faucet. She then turns to her right, scooping a white powder from a container into a smaller glass, stirring it with a spoon. The kitchen features a white countertop, a double sink with a dish rack, and a large window with white blinds on the left. The teal hexagonal tile backsplash and wooden shelves with various kitchenware are visible on the right. A large, round brass pendant light hangs from the ceiling. The lighting is bright and natural, indicating daytime. On-screen text overlays include 'JUST CLEAN TRUSTED' and 'SUPPLEMENTS THAT' and 'ACTUALLY WORK' and 'SKIP THE GUESSWORK' and 'SHOP WITH PEACE' and 'OF MIND AT GROVE.' A circular graphic with 'EXCLUSIVE OFFER NEW CUSTOMERS' is in the lower-left corner. The overall color palette is clean and bright, with white, teal, and warm wood tones.
0:19text overlay screen
A solid teal background fills the entire frame. Centered on this background, white sans-serif text reads 'Exclusive offer with first order.' The lighting is even and flat, typical of a digital graphic. The color palette is dominated by the vibrant teal background and the crisp white text, creating a clean and direct visual message. There are no other elements or characters in this scene.
0:21logo and text fade
The scene displays a solid teal background. The word 'Grove' is prominently displayed in white, sans-serif font, centered in the upper-middle of the frame, with a registered trademark symbol. Below it, in a smaller font, 'COLLABORATIVE' appears, also in white. Beneath that, the text 'Exclusive offer with first order' is visible, slightly faded and less prominent than the 'Grove Collaborative' text. The overall lighting is flat and digital. The color palette remains the vibrant teal and white, offering a clean, branded look. The text 'Exclusive offer with first order' fades in slightly more after appearing faintly.
0:22final logo screen
The scene features a solid teal background. A stylized white logo resembling three stacked leaves or pebbles, with a small '™' symbol, is centered in the upper-middle section of the frame. Below this icon, the text 'Shop Grove' is displayed in a clear, white sans-serif font. The lighting is uniform and digital, characteristic of a static graphic. The color scheme is simple and clean, consisting only of the bold teal background and the stark white of the logo and text. This scene serves as a final call to action or brand identifier.
