0:00man talking head with drink A medium shot of a man speaking directly to the camera, framed from the chest up. He is outdoors on a bright day, sitting under a wooden patio roof. Behind him, lush green foliage and palm trees are visible against a bright blue sky. The lighting is natural and bright, creating some highlights on his face and shoulders. He holds a clear glass with a light brown, frothy drink in his right hand, occasionally gesturing slightly with it. On-screen text overlays, 'I'm the FOUNDER of' and then 'PEOPLE ask me, what'. The overall color palette is natural and vibrant, with greens, browns, and blues dominating.
0:02close up powder jar A close-up shot focused on the inside of a black cylindrical jar, revealing a finely ground reddish-brown powder. The powder completely fills the jar, which has a copper-colored interior rim. A hand, with light skin tone, holds the jar steady. The background is softly blurred, showing an earthy texture. On-screen text reads, 'BETWEEN MUD\WTR and'. The lighting is soft and even, highlighting the texture of the powder. The color palette consists mainly of browns and black with hints of copper.
0:03product jar details in hand A close-up shot of a black cylindrical jar, held by a hand. The jar has a white label with 'MUD\WTR' at the top and a list of ingredients like 'Masala Chai', 'Cacao', 'Lion's Mane', 'Cordyceps', 'Chaga', 'Reishi'. The background is blurred, suggesting an outdoor setting with natural light. On-screen text, 'between MUD\WTR AND'. The hand is holding the jar firmly, presenting the product's details. The lighting is soft, emphasizing the product label. The primary colors are black, white, and the blurred green and brown of the background.
0:05making mud wtr latte An overhead shot showing milk being poured into a clear glass mug containing a dark brown liquid, presumably MudWtr. The milk creates a white, frothy layer on top, similar to a latte. The mug sits on a wooden chevron-patterned table. Next to the mug, a black cylindrical MudWtr jar is partially visible. On-screen text, 'COFFEES out there? So'. The lighting is bright and even, highlighting the contrast between the dark drink and white milk. The colors are warm browns from the table and drink, and white from the milk.
0:06coffee beans close up A very close-up shot of roasted coffee beans resting on a bed of ground coffee. The beans are dark brown and irregularly shaped, with some showing fine cracks. Some ground coffee clings to the surface of the beans. The lighting is soft and warm, enhancing the texture and color of the coffee. The background is a soft, out-of-focus blur of more coffee grounds. On-screen text says, 'coffees out there? So'. The color palette is rich browns.
0:07man talking head explaining A medium shot of the man speaking directly to the camera, identical in framing and setting to the first scene. He is outdoors under a patio roof, with tropical foliage and blue sky in the background. He holds the same clear glass with the light brown drink. He speaks confidently, explaining the product. On-screen text, 'VERSION. MUD\WTR'. The natural lighting remains consistent. The color palette is natural with greens, browns, and blues.
0:09milk being poured into mud wtr A close-up shot from a slightly elevated angle, showing a hand pouring a stream of white milk from a glass pitcher into a clear, cylindrical glass mug. The mug contains a dark brown liquid with a lighter brown foamy layer, likely MudWtr, creating a marbling effect as the milk mixes. The MudWtr brand logo is visible on a black cylindrical tin in the blurred background. On-screen text, 'MUD\WTR'. The scene is well-lit, highlighting the textures and liquid movements. The color palette includes clear glass, brown liquid, white milk, and black product packaging.
0:10woman drinking mud wtr A medium shot of a woman with curly blonde hair sipping from a white mug. She is seated indoors, likely on a sofa, with a light-colored woven wall hanging and a soft, textured cushion in the background. Her expression is calm and content. The lighting is soft and even, suggesting an indoor setting. On-screen text, 'COFFEE. There's no'. The overall color palette is light and airy, with soft yellows, whites, and light greens.
0:11coffee beans with smoke A dynamic close-up shot of coffee beans falling and swirling amidst a cloud of white smoke or vapor, likely steam. The beans are dark brown, and their movement creates a visually engaging effect. The background is dark and out of focus, emphasizing the beans and smoke. On-screen text, 'coffee AT all in our'. The lighting creates highlights on the moving beans and illuminates the swirling smoke. The color palette is dominated by dark browns and whites with soft grey tones from the smoke.
0:12man talking head explaining caffeine A medium shot of the man speaking directly to the camera, consistent with previous talking head scenes. He is outdoors under a patio roof, with tropical foliage and blue sky in the background. He holds the same clear glass with the light brown drink. He speaks with a serious and informative tone about coffee and caffeine. On-screen text, 'product. MOST', 'mushroom COFFEES are', 'kind OF exactly what', 'they sound LIKE.', 'powdered COFFEE,', 'DOSES to bring down', 'CAFFEINE content', 'mixed WITH functional'. The natural lighting is bright. The color palette features greens, browns, and blues.
0:19mud wtr jar with ingredients An overhead shot of a black cylindrical MudWtr jar resting on a textured, patterned surface, possibly a woven mat. The jar's label is clearly visible, listing ingredients such as 'Masala Chai', 'Cacao', 'Lion's Mane', 'Cordyceps', 'Chaga', 'Reishi', 'Cinnamon', 'Turmeric', and 'Himalayan Salt'. The background is out of focus. On-screen text, 'MUSHROOMS. MUD\WTR'. The lighting is bright and even. The colors are earthy browns and black, with the white text on the label providing contrast.
0:21blending ingredients in ninja A medium shot of a Ninja blender with its lid on, rapidly blending a dark, frothy mixture. The blender is black and silver, sitting on a light wooden countertop. The contents inside are a dark brown, viscous liquid being agitated. On-screen text, 'different. WE BLEND'. The lighting is bright and utilitarian, showcasing the blending process. The color palette is dominated by the black and silver of the blender and the dark brown of the mixture, contrasted with the light wood.
0:22pouring milk through sieve A close-up overhead shot of a red funnel pouring a stream of white liquid, presumably milk, through a small metal sieve into a large, metallic pot. The sieve catches some dark specks. The pot is on a patterned surface, possibly a mat. A hand with red painted nails holds the sieve in place. On-screen text, 'cacao, MASALA chai,'. The lighting is focused on the liquids and process. The colors are red from the funnel, white from the milk, metallic grey from the pot, and dark specks in the sieve.
0:23cinnamon sticks close up A very close-up shot of several cinnamon sticks and small pieces of cinnamon bark, scattered on a dark, textured surface. The cinnamon sticks are curled and varying in length and thickness, displaying their natural brown color and rough texture. The lighting is soft and directional, highlighting the contours and details of the spices. On-screen text, 'CINNAMON with a high'. The background is out of focus, emphasizing the spices. The color palette is warm browns and dark tones.
0:24single mushroom in hand A close-up shot of a hand holding a single, fresh mushroom against a blurred green forest background. The mushroom has a light-colored stem and a rounded, brown cap with some dirt specks. The hand has a fair skin tone. The lighting is natural and dappled, suggesting an outdoor environment. On-screen text, 'cinnamon with a HIGH'. The focus is on the mushroom and hand, with the lush green background indicating natural sourcing. The color palette is earthy browns and vibrant greens.
0:26assorted mushrooms on table A medium close-up shot of a variety of mushrooms arranged on a light-colored surface, possibly a cutting board or table. The mushrooms include white, fluffy lion's mane, reddish reishi-like mushrooms, and other textured, brown and grey varieties. Some ingredient lists or nutritional information appear in the very blurred background. On-screen text, 'MUSHROOMS like lion's'. The lighting is soft and even, highlighting the diverse textures of the mushrooms. The color palette is natural, featuring various shades of white, brown, and grey from the mushrooms.
0:27lions mane mushroom white background A top-down shot of a large, white Lion's Mane mushroom positioned centrally on a clean, white background. The mushroom has a distinct, shaggy, brain-like texture. The lighting is bright and diffused, creating soft shadows and emphasizing the mushroom's intricate form. On-screen text, 'Lion's Mane' at the top and 'mane, chaga, LION'S' at the bottom. The color palette is predominantly white with the off-white/cream of the mushroom.
0:28reishi mushrooms white background A top-down shot of two reddish-brown Reishi mushrooms on a clean, white background. One mushroom is a full, rounded disc, and the other is a broken piece. They have a shiny, lacquered appearance with concentric rings. The lighting is bright and diffused, highlighting their unique texture and color. On-screen text, 'Reishi' at the top and 'mane, chaga, REISHI,' at the bottom. The color palette is red-brown and white.
0:29cordyceps mushrooms blurred A blurred, abstract close-up shot of orange, stringy Cordyceps mushrooms against a white background. The focus is soft, creating a glowing, almost ethereal effect. The shapes are elongated and branching. On-screen text, 'and CORDYCEPS.'. The lighting is bright and diffused, contributing to the soft, glowing aesthetic. The colors are vibrant orange and white.
0:30product jar with powder explosion A high-angle shot of a black cylindrical MudWtr jar standing upright, surrounded by a dynamic 'explosion' of fine brown powder, likely cocoa or spice blend. The powder is frozen mid-air, creating a starburst effect around the product. Cocoa beans and cinnamon sticks are scattered on the brown, textured surface below. On-screen text, 'MUD\WTR is 100% USDA'. The lighting is dramatic, highlighting the texture and movement of the powder. The color palette is rich browns, black, and touches of metallic sheen.
0:31ingredient arrangement with logos An overhead shot of various MudWtr ingredients arranged in a circular pattern on a dark surface, surrounding a black MudWtr jar. Ingredients include turmeric root, cacao beans, cinnamon sticks, Himalayan salt, and various types of functional mushrooms. Overlayed in the center are multiple certification logos, including a large 'USDA ORGANIC' circular logo, and smaller logos for 'NON GMO Project Verified', 'WHOLE 30 approved', 'CERTIFIED GLUTEN FREE', and 'CERTIFIED VEGAN'. On-screen text, 'MUD\WTR is 100% USDA'. The lighting is bright and even. The color palette is natural and earthy, with the vibrant yellow of turmeric, browns of cacao and cinnamon, and the white/green of the logos.
0:32mushrooms in hands with logos A close-up shot of two hands holding fresh, white Lion's Mane mushrooms, gently pulling them apart to reveal their interior. The mushrooms are shaggy and off-white. The background is blurred, possibly a light studio setting. Overlayed in the center are multiple certification logos, including a large 'USDA ORGANIC' circular logo, and smaller logos for 'NON GMO Project Verified', 'WHOLE 30 approved', 'CERTIFIED GLUTEN FREE', and 'CERTIFIED VEGAN'. On-screen text, 'CERTIFIED organic.', 'ALL of our mushrooms'. The lighting is bright and soft, focusing on the mushrooms. The color palette is white, cream, and the green/black of the logos.
0:33mushroom farm entrance A low-angle shot looking up at an industrial-style entrance to a mushroom growing facility. A bright green 'EXIT' sign is prominent at the top of the frame. Below it, a metal sliding door is partially open, revealing bright fluorescent lighting and industrial shelving inside. The walls are white and clean, suggesting a controlled environment. On-screen text, 'are GROWN right here'. The lighting is stark and artificial inside, contrasted with the clean white walls. The color palette is mostly white, grey, and the bright green of the exit sign.
0:34mushroom grow room A wide shot of rows of industrial shelving filled with plastic bags containing mushroom growth substrate. The bags are translucent, showing the white mycelium growing within them. They are neatly arranged in white plastic trays on metal shelves, filling the entire room. The lighting is bright and artificial, typical of an indoor cultivation environment. On-screen text, 'in CARLSBAD,'. The color palette is dominated by the industrial grey of the shelves, white of the bags and trays, and the natural off-white of the mycelium.
0:35woman holding mushroom cluster A medium shot of a smiling woman holding a large cluster of fresh, raw mushrooms, possibly grown in a bag. She is indoors in an office-like setting, with blurred glass partitions and fluorescent ceiling lights visible in the background. She wears glasses and a patterned jacket over a black top. Her expression is genuinely happy and proud. On-screen text, 'CALIFORNIA. And'. The lighting is bright and even, typical of an indoor workspace. The color palette is muted, with the brown and white of the mushrooms, and the woman's patterned jacket providing visual interest.
0:36man talking head about testing A medium shot of the man speaking directly to the camera, identical in framing and setting to previous talking head scenes. He is outdoors under a patio roof, with tropical foliage and blue sky in the background. He holds the same clear glass with the light brown drink. He speaks with a serious and reassuring tone about product testing. On-screen text, 'everything IS third'. The natural lighting is bright and consistent. The color palette features greens, browns, and blues.
0:37sunflower plant growing A close-up shot of a young sunflower plant against a dark, possibly black, background. The plant has large, vibrant green leaves covered in fine hairs. The stem is thick and green. The lighting is soft and focused on the plant, highlighting its natural beauty and texture. On-screen text, 'no fillers, BINDERS,'. The color palette is primarily deep greens and black.
0:39sunflower head close up A very close-up, top-down shot of a sunflower head, just beginning to bloom. The center is a dark, intricate spiral of developing seeds, surrounded by bright yellow petals. The green leaves are visible below the petals. The lighting is bright and natural, emphasizing the patterns and vibrant colors. On-screen text, 'sweeteners. It's'. The color palette is vivid yellow, dark brown, and green.
0:40woman preparing drink black mug A medium shot of a woman with braided hair pouring hot water from a black electric kettle into a decorative, earthy-toned mug. She is indoors, with a light grey wall and a wooden shelf with a small white bust in the background. Her hands are focused on the task. On-screen text, 'FORMULATED by food'. The lighting is soft and even, suggesting an inviting indoor setting. The color palette is warm browns from the table and mug, black from the kettle, and light grey from the wall.
0:41stirring mud wtr close up A close-up shot of a dark brown liquid, presumably MudWtr, being stirred in a clear glass mug. A small black spoon is used to mix the powder into the liquid. A partially visible black MudWtr jar, filled with powder, sits next to the mug. On-screen text, 'scientists TO work'. The lighting is bright and focused, highlighting the stirring action. The color palette is browns, black, and the clear glass.
0:42latte art with cinnamon A very close-up, top-down shot of a beautifully frothed beverage in a white ceramic mug, with a small dusting of cinnamon powder on top. The foam is perfectly white and smooth. On-screen text, 'and taste GREAT.'. The lighting is soft and warm, enhancing the appealing presentation of the drink. The color palette is white, light brown (from cinnamon), and the warm, creamy tones of the beverage.
0:43woman drinking outdoors sunset A medium shot of a smiling woman holding a rustic wooden cup towards the camera, as if offering a drink. She is outdoors in a natural, rocky landscape, with bare trees and a warm sunset glow in the background. A small camping stove and another cup are visible on the ground beside her. She wears a dark hooded jacket and an orange beanie. On-screen text, 'can drink it HOT. You'. The lighting is warm and golden from the sunset, casting a pleasant glow. The color palette is earthy browns, greens, and the warm orange/pink of the sunset.
0:45man talking head describing taste A medium shot of the man speaking directly to the camera, consistent with previous talking head scenes. He is outdoors under a patio roof, with tropical foliage and blue sky in the background. He holds the same clear glass with the light brown drink. He speaks with an enthusiastic tone, describing the taste of the product. On-screen text, 'can drink it ICED.', 'Tastes like RICH dark', 'chocolate BLENDED', 'SPICES.'. The natural lighting is bright and consistent. The color palette features greens, browns, and blues.
0:47product jar with powder explosion close up A close-up shot of a black cylindrical MudWtr jar standing upright, surrounded by a dynamic 'explosion' of fine brown powder. The powder is frozen mid-air, creating a cloud-like effect around the product. The background is a soft, warm orange glow. On-screen text, 'spices. AND each'. The lighting is dramatic with a warm backlight, enhancing the texture and movement of the powder. The color palette is rich browns, black, and warm oranges.
0:50pouring mud wtr into mug A close-up shot of a hand pouring a dark brown liquid, presumably prepared MudWtr, from a small, light-colored pitcher into a speckled ceramic mug. The liquid has a smooth, rich appearance. The mug is sitting on a light, textured surface. On-screen text, 'serving HAS over 2000'. The lighting is bright and even, focusing on the pouring action and the beverage's color. The color palette is browns, creams, and whites.
0:51mushrooms on birch bark A top-down shot of various wild mushrooms, including chanterelle-like and other forest varieties, arranged on a piece of white birch bark with brown and black markings. The mushrooms are light-colored and earthy. The background is slightly blurred, suggesting an outdoor, natural setting. On-screen text, 'FUNCTIONAL mushrooms.', 'TWO to four times the'. The lighting is natural and soft, highlighting the organic textures. The color palette is natural, with whites, light browns, and greens.
0:52mushrooms on plate with woman A close-up shot of a white plate piled high with a diverse selection of fresh functional mushrooms, including large king oysters, grey oyster mushrooms, and stringy orange cordyceps. A woman's face, with curly hair, is partially visible in the blurred background, looking at the mushrooms. Her mouth is slightly open, suggesting awe or interest. On-screen text, 'AMOUNT in most'. The lighting is bright and even, making the mushrooms appear fresh and vibrant. The color palette is earthy whites, greys, and oranges against the white plate.
0:55overhead mushroom and ingredient layout An overhead shot of a carefully arranged collection of MudWtr ingredients on a light wooden surface. Large, white Lion's Mane mushrooms are prominent, surrounded by cacao beans, Reishi mushrooms, cinnamon sticks, Chaga chunks, and turmeric root. The arrangement is visually appealing and organized. On-screen text, 'mushroom COFFEES.'. The lighting is bright and even, highlighting the natural textures and colors of the ingredients. The color palette is earthy browns, whites, yellows, and oranges.
0:56man talking head call to action A medium shot of the man speaking directly to the camera, consistent with previous talking head scenes. He is outdoors under a patio roof, with tropical foliage and blue sky in the background. He holds the same clear glass with the light brown drink. He speaks with an encouraging tone, challenging the viewer. On-screen text, 'Don't TAKE my word'. The natural lighting is bright and consistent. The color palette features greens, browns, and blues.
0:57split screen testimonials A split-screen composition showing four different individuals in separate rectangular frames, each sipping from a mug or glass. The top left features a curly-haired woman, top right a man with glasses, bottom left a woman with dark hair holding a MudWtr tin, and bottom right a man with glasses and a patterned shirt. Small red heart emojis float upwards from each frame. The background is black, emphasizing the individual testimonial videos. On-screen text, 'for it. We HAVE over'. The lighting varies slightly in each frame but is generally bright. The color palette is diverse, reflecting the different individuals and their environments.
0:59split screen testimonials with stars A split-screen composition, similar to the previous scene, showing four different individuals, each sipping from a mug or glass, with small red heart emojis floating upwards. The bottom two frames are active, showing a woman with dark hair holding a MudWtr tin and another woman with dark hair. In the center of the screen, four glowing golden stars and one grey star are displayed, indicating a high rating. The background is black. On-screen text, '60,000 five-star'. The lighting is generally bright. The color palette is diverse, reflecting the different individuals and their environments.
1:00split screen testimonials final A split-screen composition, again showing four different individuals sipping from mugs or glasses, with red heart emojis floating upwards. The bottom two frames are active. In the center of the screen, four glowing golden stars and one grey star are displayed. On-screen text, 'REVIEWS. You can find'. The background is black. The lighting is generally bright. The color palette is diverse.
1:01mud wtr drink target logo A close-up shot of a tall clear glass filled with a light brown, frothy beverage, similar to a latte, sitting outdoors. The top of the drink is being drizzled with a white liquid, creating a marbling effect. Above the glass, the white Target store logo (a red bullseye) is digitally overlaid. The background is blurred green foliage and a hint of a building, suggesting a park or outdoor cafe setting. On-screen text, 'us in TARGET and'. The lighting is bright and natural. The color palette is green, brown, white, and the iconic red of the Target logo.
1:03latte with cinnamon top view A top-down, close-up shot of a clear double-walled glass mug filled with a frothy, light brown beverage, possibly a latte. The foam on top has been dusted with cinnamon, creating a subtle pattern. The mug sits on a wooden chevron-patterned table. On-screen text, 'THOUSANDS of stores'. The lighting is bright and soft, emphasizing the texture of the foam and the warmth of the drink. The color palette is warm browns, white, and clear glass.
1:04mud wtr product page screenshot A screen recording of a mobile-optimized product page for 'MUD\WTR Original Starter Kit'. The page displays a black MudWtr tin and a glass of the iced beverage. Key details like '54,601 Reviews', price ('$60 $40'), and benefits ('no jitters + no brain fog') are visible. Below this, options for different blends (Original, Matcha, Turmeric, Rest) are presented. On-screen text, 'across THE country.', 'YOU'. The lighting is simulated screen light. The color palette is digital, featuring black, white, and product-specific colors.
1:06mud wtr product page screenshot zoomed in A screen recording showing a zoomed-in section of the MudWtr product page. The focus is on the 'Choose your blend' section, highlighting the different product variations: Original, Matcha, Turmeric, and Rest. Pricing information and reviews are also visible above this section. On-screen text, 'MUDWTR.COM,'. The lighting is simulated screen light. The color palette is digital, featuring black, white, and product-specific colors.
1:07mud wtr package on doormat A low-angle shot looking down at a MudWtr package (a brown cardboard box) resting on a small green astroturf doormat, just inside a doorway. The wooden floor and threshold are visible at the bottom of the frame. The package is simple and branded. On-screen text, 'you get A free'. The lighting is natural indoor light, perhaps from an open door. The color palette is earthy browns, green, and the warm tones of the wooden floor.
1:08holding mud wtr box outdoors A high-angle shot from a first-person perspective, looking down as hands hold a brown MudWtr branded cardboard box. The box has text and a quote on its lid. The background is an outdoor residential area with a wooden deck railing, green trees, and a small shed in the distance. On-screen text, 'starter kit. YOU get'. The lighting is bright and natural outdoor light. The color palette is natural greens, browns, and the earthy tone of the box.
1:10mud wtr product accessories white background A white background with a brown MudWtr branded box and a black MudWtr tin. The box is open, revealing an empty interior. On-screen text, 'free SHIPPING. It'. The lighting is bright and even. The color palette is white, black, and brown.
1:12mud wtr frother and kit white background A white background with a black MudWtr frother at the top, and a brown MudWtr branded box with a black MudWtr tin below it. The frother is sleek and minimalist. On-screen text, 'comes with a FREE'. The lighting is bright and even. The color palette is white, black, and brown.
1:14bright light transition A bright, warm orange and white glowing abstract light, filling the screen. The light flares and shifts gently, creating a soft, ethereal visual effect. The background is a soft gradient of light to dark orange. On-screen text, 'frother and 45 days'. The lighting is entirely artificial, creating a dramatic and transitional effect. The color palette is warm oranges and bright whites.
1:15woman meditating with earbuds A close-up profile shot of a woman with her eyes closed and a peaceful expression, wearing small white earbuds. Her hair is pulled back, and she has visible golden eyeshadow. The background is a soft, blurred gradient of pinks and oranges, suggesting a calm, warm environment. On-screen text, 'FREE of guided'. The lighting is soft and warm, enhancing the serene mood. The color palette is warm pinks, oranges, and the woman's skin tone.
1:18woman gazing upwards silhouette A very close-up, artistic profile shot of a woman's face, mostly in silhouette, looking upwards. Her skin glows with a subtle golden light on her cheek and jawline, contrasting with the dark shadow of her face. The background is a blurred gradient of deep reds, purples, and oranges. On-screen text, 'BREATHWORK,'. The lighting is dramatic and directional, creating a silhouette effect. The color palette is rich, warm, and dark tones.
1:19open app guided meditation screen A screen recording of a mobile app interface, likely 'Open', displaying a grid of six square categories for guided meditation or wellness practices: 'Sleep', 'Energy', 'Focus', 'Transform', 'Relax', and 'Release'. Each category features a different person's portrait. The top menu shows 'Trending', 'Breathe', 'Move', 'Meditate'. On-screen text, 'MOVEMENT classes from'. The lighting is simulated screen light. The color palette is diverse, reflecting the various portraits and app UI elements.
1:22phone showing open app logo A close-up shot of a smartphone screen, held in a hand, displaying the 'Open' app logo in white text against a black background. The screen is centered on the phone, which is held horizontally. On-screen text, 'OPEN. And if you try'. The lighting is from the phone screen itself, with some ambient light on the hand. The color palette is black and white, highlighting the app logo.
