0:00watch face rotation initial The scene opens with a sophisticated IWC Schaffhausen chronograph watch, featuring a distinct teal/petrol blue dial, presented in a medium shot. The watch is suspended vertically, with its face slightly angled towards the upper right of the frame, showcasing the intricate details of the dial, sub-dials, and the surrounding brushed stainless steel casing. The teal rubber strap, matching the dial, extends downwards, partially out of frame. The background is a clean, minimalist, bright white space, characterized by subtle, soft vertical light streaks that suggest a well-lit, perhaps studio, environment. Soft, diffuse lighting illuminates the watch evenly, highlighting the metallic gleam of the casing, crown, and pushers on the right side. The watch is slowly rotating clockwise around its vertical axis, revealing more of its side profile. The overall color palette is cool and refined, dominated by the teal, silver, and white.
0:02watch face zoom in The camera executes a slow, deliberate push-in and slight diagonal pan towards the upper right, transitioning into an extreme close-up of the watch face. The focus sharpens on the IWC Schaffhausen logo, the day/date window ('MON 25'), and the intricate sub-dials. The watch hands, including the main hour, minute, and a thin white chronograph second hand, are in motion, sweeping across the dial, emphasizing the watch's functionality. The three sub-dials, one at 6, 9, and 12 o'clock, feature fine concentric circular grooves, adding texture and depth to the teal dial. The applied silver-toned markers and numerals stand out sharply against the blue. The lighting remains bright and diffuse, creating subtle reflections on the metallic hands and bezel, showcasing the watch's precise engineering. The background continues to be the soft, vertically striated white. The camera also slightly rotates clockwise, keeping the focus on the movement of the hands.
0:09watch back rotation The camera pulls back slightly and pans down as the watch smoothly rotates horizontally, transitioning from the face to a detailed view of its reverse side. The brushed stainless steel case back is prominently featured, revealing a transparent sapphire case back that showcases the intricate mechanical movement within. Engravings such as 'INTERNATIONAL WATCH CO.', 'IWC SCHAFFHAUSEN', 'MADE IN SWITZERLAND', 'PILOT'S WATCH', '10 BAR', and a unique serial number '2345678' are clearly legible around the perimeter of the case back. The internal gears, rotors, and jewels of the watch's caliber are visible through the crystal, demonstrating its complex mechanics and high-quality craftsmanship. The teal rubber strap is still visible, connecting to the case. The bright, diffuse lighting casts subtle shadows within the movement, emphasizing its depth. The background remains the soft, vertically striped white.
0:13watch full view static The watch completes its horizontal rotation, settling back into a static, slightly elevated medium shot of its front face. The full dial, including all sub-dials, numerals, and the day/date display, is clearly visible and centered in the frame. The teal rubber strap extends downwards, maintaining the consistent color scheme. The brushed stainless steel case, crown, and pushers are prominent. The lighting remains bright and even, highlighting the watch's details without harsh shadows. The white, softly lit background with vertical elements frames the watch cleanly. The hands of the watch are still animated, moving slowly to demonstrate its function. This shot provides a complete and unhurried view of the product.
0:17brand logo end card The watch fades out, transitioning to a minimalist end card displaying the brand logo. The background is a solid, clean white. Centered in the frame, the 'IWC' logo is presented in a classic, bold serif typeface, with 'SCHAFFHAUSEN' in a smaller, sans-serif font directly below it. Both texts are in black, creating a sharp contrast against the white background. This static shot serves as a clear brand identification and outro.
