0:00product display overhead
An overhead shot displays a curated selection of Kitsch beauty products arranged neatly on a light grey, textured quilted blanket. The products include two "beauty bar bag" packets (one soft pink for conditioner, one light beige for shampoo), a set of black hair ties packaged in a white cardboard box, a distinctively S-shaped solid shampoo bar in a light pink hue, a matching S-shaped solid conditioner bar in white, and a circular pink scalp exfoliator encased in clear plastic packaging. The lighting is soft, even, and natural, gently illuminating the products without harsh shadows. The overall color palette is muted and clean, featuring shades of white, grey, beige, and soft pink, conveying a sense of calm and self-care. A white text overlay prominently positioned in the center of the frame reads: "POV: YOUR SELF-CARE ROUTINE JUST GOT AN UPGRADE".
0:02holding shampoo conditioner boxes
A medium close-up shot centers on a pair of female hands, meticulously manicured with French tips, holding two Kitsch solid shampoo and conditioner boxes. The left hand grasps a white box labeled "strengthening solid shampoo Rice Water Protein," while the right hand holds a black box labeled "strengthening solid conditioner Rice Water Protein." Both boxes feature elegant white and gold text, highlighting the "Rice Water Protein" formulation. The background is softly blurred, revealing a cozy setting with a beige quilted bedspread and two large, plush dusty pink pillows, establishing a warm and inviting atmosphere. The lighting is soft and diffused, creating gentle highlights on the hands and products. A white text overlay is visible, stating: "this welcome kit is a $53 value for only $28."
0:03holding pink shampoo bar
A close-up shot focuses on a female hand delicately holding a light pink, S-shaped solid shampoo bar. The bar features a distinct, ridged, and textured surface, indicating its unique design. The background remains consistently soft and out-of-focus, showcasing the beige quilted bedspread and plush dusty pink pillows, which maintain the warm and inviting aesthetic of the home setting. The lighting is gentle and even, effectively accentuating the bar's subtle pink hue and its intricate texture. A white text overlay continues to display: "this welcome kit is a $53 value for only $28."
0:04holding white conditioner bar
A close-up shot features a female hand holding a clean, white, S-shaped solid conditioner bar. This bar, like its pink counterpart, exhibits a distinctive textured and ridged surface. The background consistently presents a soft, blurred view of the beige quilted bedspread and the dusty pink pillows, preserving the cohesive, warm, and gentle atmosphere. The soft, ambient lighting clearly emphasizes the pristine white color and the tactile texture of the conditioner bar, inviting sensory engagement. A white text overlay is still visible, reading: "this welcome kit is a $53 value for only $28."
0:05washing hair in shower
A medium shot captures a person from behind, in the midst of washing their long, dark, wet hair under a shower. Streams of water cascade down their back and hair, creating a dynamic and refreshing visual. Their hands are raised and actively massaging their scalp and hair, suggesting the application of shampoo or conditioner. The background is composed of simple, unadorned white tiled shower walls, indicating a clean and functional bathroom environment. The lighting is bright and even, characteristic of a well-lit shower space. A white text overlay reads: "the shampoo and conditioner bars".
0:06holding conditioner bar bag
A close-up shot features a female hand holding aloft a sheer, delicate pink mesh bag. The white S-shaped solid conditioner bar is clearly visible through the translucent mesh, highlighting its form. A small, neatly sewn white tag with the word "CONDITIONER" is prominently attached to the bag. The background is the familiar blurred beige quilted bedspread and soft dusty pink pillows, with other Kitsch products subtly out of focus in the lower foreground. Soft, warm lighting gently illuminates the scene, enhancing the feminine and gentle aesthetic. A white text overlay appears, stating: "are my newest obsession for my hair".
0:07holding shampoo bar bag
A close-up shot shows a female hand holding up a sheer, light beige mesh bag, which elegantly encases the pink S-shaped solid shampoo bar. A small, rectangular white tag, clearly labeled "SHAMPOO," is attached to the bag. The background maintains a soft, blurred presence, displaying the beige quilted bedspread and dusty pink pillows, with other Kitsch products slightly out of focus in the lower part of the frame. The lighting is consistently soft and ambient, providing a gentle glow. A white text overlay is visible, reading: "and the bar bags store them perfectly".
0:08holding both bar bags
A close-up shot displays a female hand holding both the sheer pink "CONDITIONER" mesh bag and the light beige "SHAMPOO" mesh bag, suspending them gently in mid-air. The distinct pink S-shaped shampoo bar and the white S-shaped conditioner bar are clearly visible within their respective mesh casings. The background remains a soft, blurred backdrop of the beige quilted bedspread and dusty pink pillows, maintaining the product-focused aesthetic. Soft, ambient lighting evenly illuminates the scene, highlighting the texture and transparency of the mesh bags. A white text overlay states: "while keeping your shower mess free".
0:10opening scalp exfoliator packaging
A close-up shot captures a pair of female hands meticulously opening the clear plastic packaging of the Kitsch scalp exfoliator. The circular pink exfoliator is partially visible inside its transparent wrap, suggesting the anticipation of its use. The background is blurred, showing the beige quilted bedspread and dusty pink pillows, which continue to provide a soft, domestic setting. The lighting is soft and neutral, allowing for clear visibility of the product and the action. A white text overlay is present, reading: "and then for some additional hair care".
0:11holding scalp exfoliator
A close-up shot focuses on a female hand holding the Kitsch scalp exfoliator. The exfoliator is circular and made of a soft, rose-pink silicone-like material, featuring numerous evenly spaced, blunt bristles protruding from one side, designed for gentle scalp massage. The background is softly blurred, depicting the beige quilted bedspread and dusty pink pillows, maintaining a consistent home aesthetic. Soft, warm lighting illuminates the scene, highlighting the texture and inviting color of the exfoliator. A white text overlay is visible, stating: "it comes with the scalp exfoliator".
0:12scalp exfoliator bristles
An extreme close-up shot provides a detailed view of the bristles of the Kitsch scalp exfoliator. The rose-pink, silicone-like material and its array of soft, blunt, cylindrical bristles are sharply in focus, emphasizing the product's texture and functional design. The background is rendered with a very shallow depth of field, showing only a highly blurred hint of the bedspread and pillows, ensuring maximum focus on the product. The lighting is bright and direct, effectively highlighting the fine details and contours of the bristles. A white text overlay reads: "to help you boost your hair growth".
0:13using scalp exfoliator in shower
A medium shot from behind shows a person in a brightly lit bathroom, actively using the pink Kitsch scalp exfoliator on their scalp. Their long, dark hair is down, and they gently massage the device into their head. The background features a white bathroom door on the left, a light yellow wall, a vanity with a white sink, a large rectangular mirror, and a wall-mounted light fixture with exposed bulbs above the mirror. Shelves filled with various toiletries and beauty products are visible behind them, adding context to the self-care routine. The lighting is bright and functional, characteristic of a well-maintained bathroom. A white text overlay continues from the previous scene: "to help you boost your hair growth".
0:14holding hair tie packaging
A close-up shot features female hands holding the white cardboard packaging for Kitsch "recycled nylon hair elastics." The package prominently displays the Kitsch logo and indicates "12 PACK." A cluster of black hair ties is visible both within and around the packaging, highlighting the product. The background is softly blurred, showcasing the beige quilted bedspread and dusty pink pillows, consistent with the other product shots. Soft, diffused lighting gently illuminates the scene, ensuring all details are clear. A white text overlay states: "and also these amazing hair ties that I swear by".
0:15demonstrating hair tie elasticity
A close-up shot captures female hands holding and stretching one of the black Kitsch hair ties. The hair tie is pulled taut between their thumbs and forefingers, vividly demonstrating its elasticity and durability. The background is softly blurred, showing the beige quilted bedspread and dusty pink pillows, maintaining a cohesive visual theme. The lighting is soft and even, highlighting the hands and the product's texture and flexibility. A white text overlay continues to read: "and also these amazing hair ties that I swear by".
0:16narrator holding hair tie
A medium close-up shot features a young adult female, who appears to be the narrator, looking slightly to the side with a gentle, engaging smile. She gracefully holds a black hair tie between her hands, positioned just in front of her chest. Her long, dark brown hair is styled with soft, natural waves, cascading over her shoulders, and she is wearing a long-sleeved dark red top. Her makeup is subtle and natural, featuring a touch of blush and a complementary lip color. The background is a bright, softly blurred indoor setting, likely a bedroom, with a white ceiling fan and a light-colored wall subtly visible. The lighting is bright and soft, creating a flattering glow around her. A white text overlay reads: "it's the perfect way to step up your self care game".
0:17narrator posing with hair ties
A medium shot presents the narrator, now with her long, dark brown hair neatly pulled into two small, symmetrical ponytails, secured with the black hair ties. She looks directly at the camera with a confident, friendly smile, her hair framing her face. She maintains the same dark red long-sleeved top from the previous scene. The background is a bright, softly blurred indoor setting, consistent with a bedroom, featuring a white ceiling fan and light-colored walls. The lighting is soft and flattering, highlighting her features. A white text overlay continues to display: "it's the perfect way to step up your self care game".
0:19full product display overhead
An overhead shot prominently showcases the complete collection of Kitsch self-care products, meticulously arranged on a light grey, textured quilted blanket. The display includes the distinct pink and white S-shaped shampoo and conditioner bars, their respective sheer mesh bar bags, the circular pink scalp exfoliator, and a bundle of black hair ties along with its white cardboard packaging. The composition is balanced and aesthetically pleasing, designed to highlight each product individually and as a cohesive set. The lighting is soft and even, characteristic of a well-lit indoor environment, creating a clean and appealing display. The color palette is composed of soft pastels (pinks, beige, white) and contrasting black. A white text overlay states: "and for $28 you really can't beat it".
0:20narrator showcasing all products
A medium close-up shot features the narrator, beaming with a bright, enthusiastic smile as she looks directly at the camera. She holds up several Kitsch products, showcasing them with evident excitement. In her left hand, she confidently grasps a stack of the boxed shampoo and conditioner bars (one white box, one black box) along with the pink scalp exfoliator. In her right hand, she holds a few black hair ties, presenting the full range of items. Her long, dark brown hair is styled down, flowing over her shoulders, and she is wearing a dark red long-sleeved top. The background is a bright, softly blurred indoor setting, consistent with previous scenes featuring the narrator. The lighting is soft and warm, complementing her cheerful demeanor. A white text overlay reads: "get yours today".
