0:00problem introduction split screen The scene opens with a vertical split screen. The top portion shows a close-up of a young female toddler, approximately 2-3 years old, with light brown hair, crying intensely in a car seat. Her mouth is open, revealing her teeth, and her eyes are squinted in distress. Her face is flushed, suggesting a tantrum or deep unhappiness. The background is blurred, showing the dark interior of a car seat. The bottom portion features a young Caucasian woman, approximately 25-35 years old, with long blonde hair, wearing a vibrant pink, collared, textured blouse. She is looking directly at the camera, with a serious but empathetic expression, raising her right index finger as if making a point. The lighting on both subjects is bright and even. An overlay text in a white speech bubble with a black outline reads "This is what hidden hunger looks like in toddlers". The dominant colors are the pink of the woman's shirt, the child's muted floral top, and the dark grey of the car seat, contrasted with the white text bubble.
0:01brain growth statistic The scene features the same young Caucasian woman, framed from the chest up, against a clean, bright white background. She maintains a direct gaze at the camera, with a slightly more open and engaging expression than the previous scene. Her blonde hair frames her face, and she is still wearing the textured fuchsia pink blouse. Behind her, a blue cloud-like graphic with a subtle red 'superhero cape' element is visible, and as she speaks, a pink, cartoon-like brain graphic appears within the blue cloud. White overlay text reads, '90% of brain growth happens before the age of five?'. The camera is static, focusing on her upper body. The color palette is dominated by the bright white background, the woman's pink shirt, and the blue and pink of the graphics.
0:02nutrient gaps impact The scene continues to feature the young Caucasian woman, framed from the chest up, delivering her message directly to the camera. Her expression is serious and informative, emphasizing the gravity of her statement. Her long blonde hair is neatly styled, and she wears the same vibrant pink blouse. The background has dramatically shifted to an abstract, swirling pattern of deep reds, oranges, and yellows, resembling a fiery or chaotic energy, which visually supports the 'big impact' message. The lighting remains bright on her face, creating a clear contrast with the darker, more intense background. White overlay text on the screen emphasizes, 'even small nutrient gaps'. The camera remains static, keeping her as the central focus. The dominant colors are the vibrant reds and oranges of the background and the pink of her shirt.
0:04big impact visual This scene continues with the young Caucasian woman, framed from the chest up, speaking directly to the camera. She appears concerned as she explains the 'big impact.' Her blonde hair is well-lit, and she is dressed in the same vivid pink blouse. The background has transformed into an abstract, dynamic pattern of swirling purple and blue lines, emanating from behind her, creating a sense of energy or intensity. As she says 'big impact,' the word 'BIG' flashes in large white text on the screen, followed by 'impact' below it, further emphasizing her point. She uses hand gestures, opening her palms to the camera to highlight the 'big' effect. The overall lighting is bright on her, contrasting with the rich, glowing purple and blue background. The dominant colors are the bright pink of her shirt and the deep, electric purples and blues of the background.
0:08picky eating example The scene reverts to a vertical split screen, similar to the opening. The top section shows a young child, possibly the same toddler from the first scene, with brown hair, in a grey t-shirt, quietly eating a multi-colored popsicle. The child appears calm and focused on the snack, with a slightly messy face. The background behind the child is blurred, suggesting a casual home environment. The bottom section shows the same blonde Caucasian woman in the pink blouse, maintaining direct eye contact with the camera. She has a slightly more empathetic and understanding expression now. As she speaks about picky eating, three animated food emojis — an ice cream cone, a hamburger, and a chocolate chip cookie — appear and float around her head, visually representing the types of foods children might prefer. White overlay text emphasizes 'especially when picky eating kicks in'. The lighting is soft and natural. The colors are muted, with the grey of the child's shirt and the bright colors of the popsicle contrasting with the woman's pink shirt and the colorful emojis.
0:10cartoon toddler nutrient deficiency The scene features the same young Caucasian woman, framed from the chest up, against a vibrant, cartoon-style background. The background depicts a cheerful, light pink room with a pattern of lighter pink zig-zags. A large, animated cartoon toddler with pigtails, rosy cheeks, and a pacifier is prominently featured in the background, arms outstretched as if playing. The woman looks directly at the camera with an engaging, informative expression. Her blonde hair is well-lit, and she is wearing her signature fuchsia pink blouse. White overlay text in a speech bubble reads, 'Most toddlers aren't getting enough'. The camera remains static. The color palette is bright and playful, dominated by pinks and the woman's bold pink shirt.
0:12critical nutrients explained The scene continues with the young Caucasian woman, framed from the chest up, addressing the camera. Her expression is serious and educational as she lists crucial nutrients. She is still wearing the fuchsia pink blouse, and her blonde hair is neatly styled. The background has shifted slightly, now showing a cartoon baby of color, with curly brown hair, wearing a pink outfit, sitting and drinking from a light blue bottle. A light blue toy block with geometric shapes is visible to the right. As she names the nutrients, three white speech bubbles appear on the right side of the screen, vertically stacked, stating 'choline,' 'folate,' and 'B vitamins'. The lighting is bright and even. The camera remains static. The color palette is light and pastel, with the baby's pink outfit, the blue bottle and block, and the woman's vibrant pink shirt providing visual contrast.
0:14brain development critical The scene focuses on the young Caucasian woman, framed from the chest up, speaking intently to the camera. Her expression is serious and emphatic, using hand gestures to underscore her points. She is still wearing the vibrant pink blouse, and her long blonde hair is styled. Behind her, a large, detailed 3D rendering of a human brain, depicted in light blue and white with intricate folds, dominates the upper part of the background. As she talks about brain development, small, animated pink brain emojis float and swirl around her head. White overlay text reading 'critical' and 'development' appears on the screen, highlighting key terms. The lighting is bright and focused on her, with the brain graphic providing a strong visual element in the background. The dominant colors are the pink of her shirt, the blue and white of the large brain, and the small pink brain emojis, set against a black background.
0:16emotional regulation tantrum The scene is a vertical split screen. The top portion shows a young boy, approximately 3-4 years old, with short brown hair, having a tantrum in a car seat. He is wearing an orange t-shirt, standing up in the car seat, and raising his hands above his head with a frustrated, screaming expression. The car's interior and outside trees are visible but blurred in the background. The bottom portion features the same young Caucasian woman in the pink blouse, looking directly at the camera with a serious and slightly empathetic expression. White overlay text emphasizes 'emotional regulation'. The lighting is natural and bright. The colors include the boy's orange shirt, the dark car interior, and the woman's vibrant pink shirt.
0:17mac and cheese problem The scene is a vertical split screen. The top portion features a close-up, slightly blurred shot of a bowl of macaroni and cheese, showing its golden-orange color and creamy texture. The focus is on the food. The bottom portion shows the young Caucasian woman in the pink blouse, maintaining direct eye contact with the camera. She has a knowing and slightly concerned expression as she talks about common toddler diets. White overlay text reads 'So if your toddler's living on' with 'mac & cheese' appearing in a blue speech bubble, reinforcing the visual. The lighting is soft and warm on the food and bright on the woman. The dominant colors are the warm orange of the macaroni, the blue of the text bubble, and the pink of the woman's shirt.
0:19banana eating problem The scene is a vertical split screen. The top portion shows a close-up of hands peeling a banana, which is slightly blurred, against a dark, wooden background. The action is simple, focusing on the fruit. The bottom portion features the young Caucasian woman in the pink blouse, looking directly at the camera with a slightly questioning and concerned expression. White overlay text states 'occasional banana' in a blue speech bubble, indicating insufficient dietary variety. The lighting is soft on the hands and bright on the woman. The color palette includes the yellow of the banana, the dark wood, the blue of the text bubble, and the vibrant pink of the woman's shirt.
0:21mood swings visual The scene is a vertical split screen. The top portion shows a young female toddler, with brown hair, lying on her back on a light grey wooden floor, looking up at the camera with a wide, almost exasperated or playful expression, mouth slightly open. Her floral top is visible. The floor is clean and well-lit. The bottom portion features the young Caucasian woman in the pink blouse, looking directly at the camera. She raises her right index finger to her temple, indicating 'mood swings.' White overlay text highlights 'Mood swings.' The lighting is bright and even. The colors include the light grey floor, the child's floral top, and the woman's bright pink shirt.
0:22trouble focusing visual The scene is a vertical split screen. The top portion shows a young child with short brown hair, lying in bed, propped up with pillows, looking down intently at a smartphone. A light pink teddy bear with a hood is positioned next to the child. The bedding is white. The bottom portion features the young Caucasian woman in the pink blouse, looking directly at the camera with a serious and concerned expression. She gestures with her index finger again, reinforcing her point. White overlay text emphasizes 'trouble focusing' and 'winding down.' The lighting is soft and warm. The colors include the child's peachy-toned pajamas, the white bedding, the pink teddy bear, and the woman's vibrant pink shirt.
0:24solution product introduction The scene focuses on the young Caucasian woman, framed from the chest up, against a clean, bright white background. She looks directly at the camera with a warm, encouraging smile, indicating a solution. She is still wearing the fuchsia pink blouse. In her hands, she holds a light blue and green 'First Day' supplement container, prominently displaying the brand logo and product name. White overlay text in a light blue speech bubble reads 'I started giving my daughter' at the top of the screen, and 'First Day.' appears below it, also in white. The lighting is bright and even. The camera remains static. The color palette is clean, with the white background, the light blue and green product packaging, and the woman's pink shirt.
0:26product features gummies The scene again features the young Caucasian woman, framed from the chest up, against a bright white background. She is smiling enthusiastically, looking directly at the camera. Her blonde hair is well-lit, and she is wearing the fuchsia pink blouse. As she speaks, numerous star-shaped and circular gummies in red and orange colors fall from the top of the frame, bouncing lightly around her. White overlay text indicates 'Just two gummies a day' and '10 essential nutrients'. The camera remains static, capturing her dynamic presentation. The dominant colors are the white background, the red and orange gummies, and the woman's bright pink shirt.
0:29organic fruits and veg The scene features the young Caucasian woman, framed from the chest up, smiling and looking directly at the camera. She is still wearing the vibrant pink blouse, and her blonde hair is well-lit. The background is a dynamic collage of nine square images showcasing various fruits and vegetables: green apples, red tomatoes, purple grapes, red radishes, green cucumbers, blueberries, red raspberries, and more. As she speaks about organic ingredients, various fruit and vegetable emojis (broccoli, mushroom, tomato, lettuce, bell pepper, pea, carrot) appear and float around her head. White overlay text states '21 organic fruits &'. The camera is static. The scene is bursting with natural colors from the produce, contrasted with the woman's pink shirt and the bright emojis.
0:31clean safe developing brains This scene presents a composite shot. The primary element is a close-up of a female hand with purple nail polish, holding the 'First Day' supplement container outdoors. The container is light blue and green, clearly showing the brand and product name. The background is a blurred lush green lawn with some foliage, suggesting a natural and healthy environment. Superimposed in the lower right corner, the same young Caucasian woman in the pink blouse is visible, smiling warmly and gesturing with her hands, looking at the camera. White overlay text in speech bubbles reads 'clean,' 'safe,' and 'for developing brains.' The camera is static. The dominant colors are the greens of the lawn, the blues and greens of the product, and the pink of the woman's shirt.
0:33toddler playing with product The scene is a split composite. In the top portion, a young female toddler, approximately 2-3 years old, with dark brown hair tied in a small bun, is seated on stairs. She is wearing a white dress and looking down intently at a blue cup. A translucent 3D graphic of a human brain with glowing yellow neurons is superimposed over her head, subtly pulsating. In the lower right, the young Caucasian woman in the pink blouse is visible, looking at the camera with a warm, approving smile, gesturing with an open palm. White overlay text in a blue speech bubble reads 'for developing brains.' The background behind the toddler is a light-colored staircase and railing. The lighting is soft and bright. The colors include the toddler's white dress, the blue cup, the brain graphic's blues and yellows, and the woman's pink shirt.
0:35improved behavior proof The scene combines a full-frame shot of a young female toddler playing with a white easel in a brightly lit room, with the young Caucasian woman superimposed in the foreground. The toddler, with dark brown hair in a small bun, wears a peach-colored top and light pants, focused on drawing on the easel. Behind her, a white play tent and shelves with toys are visible, indicating a child's playroom. The woman, in her pink blouse, looks directly at the camera with a reassuring smile, gesturing with her hands. White overlay text poses the question 'Since she started?' and then answers with 'fewer breakdowns' and 'calmer transitions.' The lighting is bright and airy. The colors include the toddler's peach outfit, the white of the easel and tent, and the woman's pink shirt.
0:37better sleep testimonial The scene features the young Caucasian woman, framed from the chest up, looking directly at the camera with an enthusiastic and happy smile. She is wearing the fuchsia pink blouse, and her blonde hair is well-lit. The background is a soft, fluffy white bed, covered in white sheets and pillows, suggesting comfort and sleep. A cartoon graphic of a young girl with brown hair in a bed is superimposed in front of the woman, and animated blue 'Z' symbols float around the screen, indicating sleep. White overlay text states 'she's actually sleeping better too, which means we all are.' The lighting is soft and bright. The colors are predominantly white from the bed, the pink of her shirt, and the blues of the 'Z' symbols and cartoon bedding.
0:40toddler eating mac and cheese 2 The scene is a vertical split screen. The top portion shows a young male toddler, with dark brown hair, wearing a light brown t-shirt, sitting in a high chair. He is intently spooning food from a metal bowl, with a small smile on his face. The food appears to be macaroni and cheese. The background is a blurred home interior. The bottom portion features the young Caucasian woman in the pink blouse, looking directly at the camera with a friendly, understanding expression. White overlay text reads 'So, if your toddler isn't exactly eating the rainbow right now'. A small, blurred circular image of a colorful meal (like a Buddha bowl) briefly appears and disappears next to the text, visually contrasting with the mac and cheese. The lighting is soft and natural. The colors include the toddler's brown shirt, the yellow food, and the woman's vibrant pink shirt.
0:42easy solution call to action The scene is a vertical split composite. The majority of the screen is dominated by a medium shot of a young female toddler, with dark brown hair, wearing a striped t-shirt and pink pants, smiling brightly at the camera and giving a thumbs-up. Her expression is joyful and energetic. In the upper right corner, a smaller insert shows the young Caucasian woman in the pink blouse, smiling and gesturing with her hands, looking at the camera. In the lower right, another small insert shows a hand holding the 'First Day' supplement container. White overlay text in a speech bubble reads 'this is the easiest way to fill that gap.' The background behind the toddler is a blurred home hallway. The lighting is bright and cheerful. The colors include the toddler's striped shirt and pink pants, the woman's pink shirt, and the blue/green of the product container.
0:45candy brainfuel pitch The scene features the young Caucasian woman, framed from the chest up, holding the 'First Day' supplement container. She looks directly at the camera with a playful and conspiratorial smile. She is wearing the fuchsia pink blouse. The background is a bright blue, with a large, sweeping, dark blue curved graphic element partially covering the upper left. White overlay text states 'They think it's candy, you know it's brain fuel.' The lighting is bright and even. The camera remains static. The color palette is dominated by the bright blue background, the dark blue graphic, the pink of her shirt, and the blue/green of the product.
0:46first day end card The scene is a static end card for 'First Day'. The background is a dynamic pattern of swirling blue and light blue shapes. The 'first day' logo, which includes a stylized bird icon, is prominently displayed in white text in the center of the screen. Below it, in smaller white text, reads 'Supplements for every age and every stage of life.' At the very bottom, a bright green rectangular button with rounded corners says 'SHOP NOW' in white text. The overall aesthetic is clean, modern, and branded. The dominant colors are various shades of blue and white, with a contrasting bright green call-to-action button.
