0:00aerial car driving mountain road
The scene opens with a high-angle, wide shot looking down upon a sleek, silver-colored BMW i7 sedan driving gracefully along a winding asphalt road through a rugged, mountainous landscape. The sun is low in the sky, creating a warm, golden hour light that illuminates the car and casts soft shadows across the terrain. The hillsides are covered with sparse, dry-looking vegetation, including small, scrubby trees and rocky outcrops, predominantly in shades of green, brown, and grey. The car is positioned in the mid-right of the frame, moving towards the upper left, suggesting it's navigating a curve. The camera actively tracks the car, maintaining it in focus while the background elements show a slight motion blur, emphasizing speed. The overall color palette is natural and earthy, with the metallic silver of the car standing out against the muted tones of the landscape. Overlaid on the top left of the screen, in white, sans-serif text, is the phrase 'BUILD YOUR OWN BMW i7 TODAY.'
0:02car interior dashboard screen
This scene offers a medium shot of the BMW i7's luxurious interior, focusing on the sophisticated dashboard and large, curved infotainment screen. The perspective is from the driver's seat, looking towards the passenger side. The interior is predominantly dark, featuring black and dark grey materials with subtle chrome accents, creating a high-tech and premium feel. The infotainment screen is brightly illuminated, displaying a dynamic user interface. On the left side of the screen, 'FM Radio' is selected, showing album art and text 'YOU ARE LISTENING TO FM 87.7'. The main background of the screen is an abstract, flowing pattern in vibrant shades of turquoise, teal, and blue, creating a mesmerizing visual effect. The dark leather steering wheel, partially visible on the left, features illuminated controls. Through the front windshield, a blurred exterior of trees and a bright sky can be seen, indicating motion. The ambient interior lighting is subdued, allowing the screen's glow to be the dominant light source within the cabin. The text 'BUILD YOUR OWN BMW i7 TODAY.' remains overlaid in the top left corner.
0:04car front driving mountain road
The perspective shifts to a medium-wide shot from a low angle, showcasing the front of the silver BMW i7 as it drives along a winding mountain road. The car is approaching the camera, moving from the distance towards the foreground, and then elegantly curving towards the left of the frame. The road itself is dark asphalt, contrasting with the lighter, rocky and vegetated hillsides in the background. The golden hour sunlight bathes the scene, creating strong highlights on the car's metallic surfaces, particularly on its large, prominent front grille and headlights. The sky above is clear with warm hues from the setting or rising sun. The camera dollies forward slightly, maintaining a dynamic relationship with the car's movement. The overall atmosphere is one of serene power and sophistication within a natural, rugged environment. The white overlay text, 'BUILD YOUR OWN BMW i7 TODAY.', persists in the top left.
0:06car rear driving mountain road
Following the previous shot, this scene presents a medium-wide, slightly low-angle view of the silver BMW i7 from the rear, as it drives away into the distance on the same winding mountain road. The car has just passed the camera and is receding, giving a full view of its sophisticated rear design, including the distinctive taillights and the license plate 'TRM205'. The asphalt road continues to snake through the scene, flanked by the same rocky, sparsely vegetated hillsides in earthy tones of green and brown. The golden hour light continues to create specular highlights on the car's silver body, particularly on the trunk and bumper, emphasizing its polished finish. The background shows more of the curving road ahead and distant mountains under a warm sky. The camera remains relatively static or slightly dollies back, allowing the car to become smaller in the frame as it drives further away, conveying a sense of journey and elegant departure. The white overlay text, 'BUILD YOUR OWN BMW i7 TODAY.', remains visible in the top left.
0:07brand logos and slogan
The final scene is a static shot featuring a plain black background. Centered on the screen, the iconic BMW circular logo with its blue and white quadrants and 'BMW' text is displayed on the left. To its immediate right, the stylized BMW i logo, representing the electric vehicle sub-brand with its abstract blue 'i' design, is also presented. Both logos are crisp and clean against the dark canvas, illuminated with an even, soft light. Below these logos, a copyright notice appears first in small white text: '©2024 BMW of North America, LLC. The BMW trademarks are registered trademarks.' After a brief pause, a larger, more prominent white text appears below the logos, stating: 'The Ultimate Electric Driving Machine'. This text solidifies the brand's identity and message, concluding the advertisement with a strong statement of purpose. The overall mood is sophisticated and impactful, using stark contrast to highlight the brand's emblems and mission.
