0:00man talking about shirt The scene opens with a medium shot of a middle-aged Black man, facing forward and speaking directly to the camera. He is standing outdoors on a sunny day, with a slightly blurry background featuring a light-colored house and green foliage. A red and grey Toro lawnmower is partially visible behind him on the right. He wears a light grey long-sleeve quarter-zip shirt, a wide-brimmed straw hat with a black band and a 'BRUNT' logo, and dark sunglasses. His hands are raised in front of him, gesturing as he speaks. Bright, natural sunlight illuminates him from the front and slightly to his left, creating soft shadows. The overall color palette is bright and natural, dominated by greens, greys, and browns. Overlays include 'MCKENNA 1/4 Zip Sun Shirt' with an arrow pointing to his shirt, and a subtitle 'need to know' appearing below his hands.
0:03close up shirt logo This scene provides a tight close-up of the chest area of a dark blue-grey textured fabric, presumably the 'McKenna' 1/4 Zip Sun Shirt. The 'BRUNT' logo is prominently embroidered in a slightly darker shade on the left side of the chest. The fabric shows subtle variations in texture and color, indicative of a performance material. The lighting is soft and even, highlighting the fabric's details without harsh shadows. The shot is static, focusing entirely on the shirt's branding and material.
0:04man on mower wearing shirt A medium shot shows the male demonstrator from a slightly elevated perspective, seated on a red and grey Toro riding lawnmower. He is wearing the light grey Brunt McKenna shirt, the straw hat, and sunglasses. He is looking off to the right, hands on the mower's controls. The background is a bright, sunny outdoor setting, with a blurry house and trees, suggesting a residential or rural environment. The sunlight is strong, casting visible shadows and highlighting the texture of his hat and shirt. Subtitles below him read 'cool you down' and 'the middle of'. The overall mood is active and functional, showcasing the product in a working context.
0:06close up zipping shirt A dynamic close-up focuses on a person's hand zipping up the dark blue-grey 'McKenna' 1/4 Zip Sun Shirt. The zipper pull is black, contrasting with the dark fabric. Beneath the quarter-zip opening, a vibrant yellow shirt or undershirt is visible, providing a pop of color. The lighting is natural and bright, highlighting the texture of the shirt's fabric and the motion of the zipper. The background is shallowly focused, showing only blurred light and shadow. This shot emphasizes the functional detail of the shirt's design.
0:07man talking about features The male demonstrator from the first scene returns in a medium shot, speaking directly to the camera. He wears the same light grey Brunt 'McKenna' shirt, straw hat, and sunglasses. He holds up two fingers in a 'peace sign' gesture to emphasize a point. The background is the same blurred outdoor setting with a house and greenery, and the Toro mower partially visible. The bright sunlight creates a clear, defined image. Subtitles below him read 'two features'. His expression is confident and instructional, highlighting specific aspects of the shirt.
0:09close up shirt quick dry A close-up shot focuses on the upper torso and right arm of the male demonstrator wearing the light grey 'McKenna' shirt. He looks slightly down and to his right, with his right arm bent at the elbow. The shirt's fabric, with its subtle texture, is clearly visible, suggesting its quick-dry properties. The 'BRUNT' logo is visible on the left chest. The lighting is bright and natural, highlighting the fabric's details. Subtitles below his arm read 'to quick dry'. The focus is on the material and its advertised functionality.
0:10close up shirt mesh panel 1 An extreme close-up shot highlights the detailed construction of the light grey 'McKenna' shirt, specifically focusing on a side panel. The shot reveals two distinct fabric textures: a smooth, slightly ribbed main fabric on the upper part, transitioning into a fine, perforated mesh fabric on the lower side panel. The stitching connecting these two different materials is precise and visible. The fabric is slightly creased, suggesting movement or flexibility. The lighting is even, emphasizing the texture and material differences. Subtitles read 'and it has'. This shot is designed to show a specific feature of the shirt.
0:11close up shirt mesh panel 2 This extreme close-up further emphasizes the mesh fabric of the 'McKenna' shirt's side panel. The fine, perforated texture of the grey mesh material is clearly visible, highlighting its breathability. The main light grey fabric is seen above, with a clear seam separating the two textures. Subtitles include 'some mesh' and a graphic pointing to the mesh area, with the word 'MESH' in red. The lighting is soft but direct, accentuating the weave of the fabric. The shot is static, allowing for detailed examination of the material.
0:13man demonstrating airflow The male demonstrator is back in a medium shot, facing the camera and speaking. He is wearing the light grey 'McKenna' shirt, straw hat, and sunglasses. With his right hand, he pulls the side of his shirt slightly away from his body, demonstrating how air can circulate through the mesh panels. The background is the same blurred outdoor setting with the house and Toro mower. The bright sunlight continues to provide clear visibility. Subtitles read 'blow in' and 'cool you off'. His actions visually reinforce the shirt's breathability and cooling features.
0:16close up shirt material sun flare A close-up shot focuses on the shoulder and upper back area of the dark blue-grey 'McKenna' shirt. A strong sun flare emanates from the upper right corner of the frame, casting a warm glow and creating lens artifacts, suggesting bright outdoor conditions. The texture of the shirt's fabric is visible, appearing soft yet durable. The light illuminates the contours of the garment, emphasizing its fit and material. The background is out of focus, consisting of bright light and diffused shapes. This shot aims to convey the shirt's protective quality against sun, combined with its aesthetic appeal.
0:17man opening truck spf feature The final scene presents a medium shot of a different male subject, with a beard and a baseball cap, wearing the dark blue-grey 'McKenna' 1/4 Zip Sun Shirt. He is standing next to a white pickup truck, opening its tailgate or a utility compartment. His back is mostly to the camera, but his profile is visible as he looks down into the compartment. The background features a blurry house and trees, similar to previous outdoor settings. The lighting is bright and sunny, creating a working outdoor atmosphere. Text overlay 'SPF 50' appears below him, emphasizing the shirt's UV protection. The scene concludes with a demonstration of the product in a practical, everyday work context.
