0:00interview salon seating The scene features two men engaged in conversation within a brightly lit hair salon. The camera captures a medium shot, framing both men from the waist up. The man on the left, a stylist, is seated in a dark grey salon chair, leaning slightly forward, with his back to the viewer. The man on the right, the client, is seated opposite him in a brown leather salon chair, facing left, with a microphone held close to his mouth. The background includes white brick walls, large mirrors reflecting the interior, and dark wooden ceiling beams. The lighting is bright and even, suggesting overhead spotlights. White text, 'It feels natural.', is overlaid in the lower center of the screen. The overall color palette is muted with browns, blacks, and whites.
0:01bright transition text A quick transition shot showing bright, overexposed yellow-orange light filling the frame, creating a soft, blurry background. The only distinct element is white text, 'It feels like', appearing in the center of the screen. The overall mood is bright and ethereal due to the intense light. The shot is devoid of specific objects or characters.
0:02hands on hair close up A tight close-up shot focuses on a person's head, seen from the side, as hands gently run through their dark, slightly wet, wavy hair. The fingers are visible, massaging the scalp and styling the hair. The background is indistinct and warm-toned, suggesting indoor lighting. The hair appears soft and well-conditioned. White text, 'should feel', is overlaid in the lower center of the screen. The framing emphasizes the texture and movement of the hair, giving a tactile impression.
0:03stylist applying product side view The scene shows a male hairdresser, seen from the waist up, applying product to a client's dark hair. The camera is positioned slightly behind and to the side of the client, offering an over-the-shoulder perspective. The client is seated, facing away from the camera, revealing his side profile. The hairdresser is standing, leaning over the client, his hands actively working through the client's hair. The salon environment is visible in the background with white brick walls and warm lighting. White text, 'if there was', is displayed on the screen. The action is focused on the styling process, highlighting the hands-on application of the product.
0:04product in hand close up A very close-up shot focuses on a person's hand holding a round, white tin of 'HIGHLAND GLACIAL CLAY POMADE'. The product label, with a stag logo and black text on a white background, is clearly visible. The fingers are wrapped around the tin, highlighting the product. The background is dark and out of focus, drawing all attention to the product. White text, 'That's what you want', is overlaid on the screen. The lighting is soft and even, emphasizing the texture of the tin. The shot aims to clearly present the product to the viewer.
0:04product jar open tabletop An overhead, static shot of a round, white tin of 'HIGHLAND GLACIAL CLAY POMADE' resting on a dark, textured grey surface, possibly a stone countertop. The lid of the tin is placed next to the base, revealing the light grey, solid pomade inside. The label on the lid, with the brand name 'HIGHLAND' and a stag logo, is clearly visible, along with product details like 'GLACIAL CLAY POMADE' and 'SUSTAINABLY CRAFTED'. White text, 'from a product', is subtly overlaid in the lower center. The lighting is soft and even, highlighting the product's texture and packaging details. The overall impression is clean and focused on the product itself.
0:06hands scooping pomade A close-up shot focuses on a person's hands as they scoop a small amount of light grey pomade from a white, round tin. The fingers are positioned carefully, demonstrating the product's consistency and ease of use. The tin is held firmly in one hand, while the other hand extracts the product. The background is a soft, dark blur, keeping the emphasis entirely on the hands and the product. White text, 'all day, every day.', is overlaid. The lighting is bright and even, highlighting the texture of the pomade and the skin of the hands. This shot emphasizes the tactile experience of using the product.
0:07stylist styling client hair A medium shot captures a male stylist working on a male client's hair in a salon setting. The camera is positioned to the side of the client, slightly behind him, showing his right profile. The client is seated, wearing a black t-shirt, while the stylist stands behind him, leaning in to meticulously style his dark, wavy hair with his hands. The background is a bright, white-walled salon with reflections in mirrors and a window showing greenery outside. White text, 'to feel like it's', is overlaid on the screen. The lighting is bright and natural, illuminating the scene. The overall action emphasizes the professional application of the hair product.
0:09client hair being styled close up A close-up side profile shot of a man's head, focusing on his dark, wavy hair as a hand runs through it. The hair appears styled and slightly damp, suggesting product application. The man's ear and the side of his face are visible. A prominent silver watch is visible on the wrist of the hand styling the hair. The background is blurry, with hints of a salon environment. White text, 'just be invisibly', is overlaid. The lighting is soft and even, accentuating the texture and movement of the hair. The shot emphasizes the natural, effortless feel of the styled hair.
0:10client hair movement close up This close-up shot continues to focus on the side profile of a man's head, highlighting his dark, wavy hair. The man shakes his head gently from side to side, demonstrating the natural movement and flexibility of his styled hair. A hand briefly touches the hair near his ear. The background is blurred and light, suggesting a bright interior. White text, 'in the background.', is overlaid in the lower center. The lighting is soft, emphasizing the natural sheen and texture of the hair. The motion aims to showcase the product's ability to hold hair without making it stiff.
0:11stylist overlooking client from back A side-angle medium shot in a hair salon features a male stylist, his back to the camera, overseeing his male client's styled hair. The stylist is wearing a black t-shirt, with tattooed arms. The client is seated, facing away, with his dark, wavy hair now appearing fully styled. The background is brightly lit, showing white brick walls, mirrors, and another person in the distance, out of focus. White text, 'I used it', is displayed on the screen. The scene conveys the completion of the styling process and the stylist's satisfaction or final inspection.
0:13client checking hair close up A close-up side profile shot of a man's head, as he runs his hand through his dark, wavy hair. The hair appears neatly styled and healthy. The man's ear and the side of his face are visible. The background is softly blurred. White text, 'with it', is overlaid. The lighting is natural and even, highlighting the hair's texture. The action suggests the man is checking the feel and hold of his hair after it has been styled, indicating a personal assessment of the product's performance.
0:14client entering frame smiling A medium shot captures a man stepping into the frame from the right, partially obscured by a white column or doorframe on the right side. He looks directly towards the camera with a confident and slightly playful expression, adjusting his hair or ear with his right hand. The background is a soft, blurred beige wall with a large green plant, giving a relaxed, indoor feel. White text, 'and immediately', is overlaid in the lower center. The lighting is soft and even. His appearance suggests he is presenting his finished look, conveying satisfaction.
0:15client over shoulder smile A medium close-up shot shows a man looking over his left shoulder, directly at the camera, with a confident, slight smirk. He then turns his head to look forward. The background is a stark white brick wall with a large, white circular clock hanging on it, partially out of focus, centered above his right shoulder. White text, 'other products', is overlaid on the wall. The lighting is bright and clean, highlighting his facial features and hair. The shot is dynamic, capturing his gaze and slight head turn, implying a moment of self-assuredness or reflection.
0:16bright transition text two A quick transition shot similar to a previous one, showing bright, overexposed yellow-orange light filling the frame, creating a soft, blurry background. The only distinct element is white text, 'and have used', appearing in the center of the screen. The overall mood is bright and ethereal due to the intense light. The shot is devoid of specific objects or characters.
0:17product placed on counter An overhead, close-up shot focuses on a person's hand placing a small, white, round tin of 'HIGHLAND' pomade onto a dark grey, textured countertop. The brand name and the phrase 'Circa 2021' are visible on the lid. The hand, with tattoos on the fingers, carefully positions the tin in the center of the frame. The background is a blurred, dark countertop. White text, 'the Clay Pomade', is overlaid. The lighting is soft and even, highlighting the product and the action of placing it. The shot emphasizes the product as the central focus.
0:18opening product jar A close-up shot shows two hands opening a small, white, round tin of 'HIGHLAND' pomade. One hand holds the base firmly, while the other hand unscrews and lifts the lid, revealing the light grey, solid pomade inside. Tattoos are visible on the fingers of the hands. The background is dark and out of focus, drawing all attention to the hands and the product. White text, 'for the last four years,', is overlaid on the lower screen, followed by 'Circa 2021'. The lighting is bright and even, highlighting the texture of the product and the smooth motion of opening the tin. This shot details the user's interaction with the product packaging.
0:19client smiling hair styled A medium close-up shot captures a man smiling broadly while a stylist's hands adjust his dark, wavy hair. The client is seen from the side, with his face turned slightly towards the camera, revealing a genuine, happy expression. He is wearing a black salon cape, and his dark hair appears freshly styled and polished. The stylist's tattooed hand is briefly visible as it makes final adjustments to the hair. The background is brightly lit and blurred, suggesting a salon environment. White text, 'something like that.', and 'Circa 2021' are overlaid. The scene radiates a positive and satisfied mood, emphasizing the successful outcome of the hair styling.
0:20client back to camera clock A medium shot captures a man from behind, his back facing the camera, standing in front of a white brick wall. He is wearing a black long-sleeved t-shirt. His dark, wavy hair is neatly styled. In the upper center of the frame, a round, white clock with black numbers and hands is visible against the white brick, slightly out of focus. White text, 'Just a little goes', is overlaid in the lower center. The lighting is bright and clean. The shot creates a sense of anticipation as the man is about to turn, or perhaps reflecting on time.
0:21client turns and smiles A medium shot shows a man turning from facing away to directly face the camera, revealing a bright, happy smile. He is wearing a black long-sleeved t-shirt, and his dark, wavy hair is perfectly styled. The background is a white brick wall with a large, white circular clock, slightly out of focus. White text, 'and it just feels great.', is overlaid in the lower center. The lighting is bright and even, emphasizing his positive expression. The shot conveys a sense of satisfaction and confidence, as he presents his groomed appearance to the viewer.
0:22brand reveal end card The scene features a static shot of a clean, white brick wall with a prominent, round, white clock hanging in the upper center, its black hands pointing towards approximately 1:50. White text, 'HIGHLAND', appears in a clean, black sans-serif font in the lower center of the screen. The background is minimalist and bright, with soft, even lighting. This serves as an end card, clearly presenting the brand name after the product demonstration and testimonial.
