0:00Product showcase with features
A medium shot frames a sleek, white and translucent conical dispenser, centrally placed on a light wooden countertop. The background is a soft-focus, brightly lit laundry room or kitchen, featuring white appliances and cabinetry, suggesting a clean and modern environment. Soft, even lighting illuminates the scene, creating a fresh aesthetic. Initially, white text 'How to Use Grove's' appears on the upper left. This transitions to 'Reusable Glass Laundry Dispenser'. Subsequently, 'Slip-Free Silicone Base' emerges with a white arrow pointing to the dispenser's base, and finally, 'Drip-Free Design' is displayed with an arrow indicating the spout. The dominant colors are whites, light greys, and natural wood tones, conveying an eco-friendly and minimalist brand identity.
0:05Opening the dispenser
This medium shot focuses on a woman's torso and hands as she interacts with the laundry dispenser. The dispenser rests on a light wooden countertop in what appears to be a bright, blurred laundry room background with white appliances. The woman's hands are engaged in the action of twisting the white top portion of the dispenser counter-clockwise to remove it from the translucent body. The dispenser is partially filled with a light-colored liquid. White text, 'Turn to open', overlays the right side of the screen, providing instruction. The lighting is soft and even, highlighting the detailed action.
0:08Filling the dispenser
A close-up, slightly overhead shot captures a woman's hands meticulously pouring a light, translucent liquid from a flexible, branded pouch into the open conical dispenser. The dispenser sits steadily on a light wooden surface. The background is softly blurred, showing hints of the woman's teal top and beige cardigan. The liquid, which is laundry detergent, streams smoothly from the pouch's spout into the dispenser, which is already partially filled. The pouch prominently displays 'GROVE' and 'Ultra-Concentrated Laundry Detergent'. White text 'Fill to the line' overlays the bottom right corner, guiding the user. The focus is sharp on the pouring action, emphasizing precision.
0:11Locking the dispenser
This medium shot is framed similarly to the opening sequence, showing the woman's torso and hands. She is now reattaching the white top onto the translucent conical dispenser, carefully aligning it and twisting clockwise to secure it in place. The dispenser, now filled with the light-colored laundry detergent to the 'MAX' line, rests on the light wooden countertop. The blurred background of the bright laundry room with white appliances persists. White text, 'Lock', appears on the right side of the screen, indicating the action. The consistent soft, bright lighting emphasizes the product's design and the user's interaction.
0:13Close-up of MAX line
An extreme close-up shot focuses precisely on the middle section of the white and translucent conical dispenser. The dispenser is filled with a milky white liquid, confirmed to be laundry detergent, with the liquid level perfectly aligned with the clearly marked 'MAX' fill line. The background is a soft, indistinct blur of white, likely the laundry room wall, ensuring all attention remains on the product. This tight framing highlights the product's design detail and functionality, specifically its measurement indicator. The soft, diffused lighting illuminates the details of the dispenser's material and the liquid within.
0:15Shaking the dispenser
A medium close-up shot captures the woman's hands as she holds the white and translucent conical dispenser, now filled and sealed. She gently shakes the dispenser with an up-and-down motion, demonstrating the mixing of the liquid inside. The dispenser has a small handle on its side, which she utilizes. Her teal top and beige cardigan are visible as a blurred background element. White text, 'Fill the reservoir', appears mid-shot on the right, referring to the next step of filling the internal measuring reservoir by inverting the bottle. The natural, bright lighting highlights the product and the action.
0:18Dispensing action
In this medium shot, the woman demonstrates the unique dispensing mechanism of the Grove dispenser. She inverts the white and translucent conical dispenser over the light wooden countertop, allowing the liquid to fill a hidden reservoir within the top section. After a moment, she rights the dispenser and gives it a gentle shake, ensuring the contents are well-mixed and ready for use. The same blurred background of a bright laundry room with white appliances is present. The lighting is consistent, remaining bright and clean, emphasizing the product's functionality and ease of use. The action is fluid and well-practiced.
0:23Pouring detergent into washing machine
A medium wide shot reveals a bright and pristine laundry room with white countertops and cabinetry. The woman stands beside a white washing machine, leaning forward slightly to pour the light-colored laundry detergent from the Grove dispenser into the machine's pull-out detergent drawer. The room is well-lit, with soft natural light suggesting a window nearby, and lush green foliage is visible outside a large window in the background. On the countertop, there's a neat stack of white and grey striped towels, a clear spray bottle, and a vase with purple and yellow flowers. White text 'Get the perfect dose every time' is displayed prominently. The clean aesthetic and purposeful action convey efficiency.
0:29Closing the washing machine
This medium wide shot continues in the same bright laundry room, capturing the woman after she has dispensed the detergent. With a satisfied smile, she closes the detergent drawer of the white washing machine. She then takes a small step back, her attention shifting slightly, possibly towards initiating the wash cycle. The Grove dispenser remains on the white countertop. White text 'Make Laundry Time A Breeze' is prominently overlaid on the upper left side of the screen. The scene maintains its clean, airy aesthetic with bright, consistent lighting, emphasizing the ease and convenience of the laundry process.
0:32Package delivery
A low-angle, medium shot captures a standard brown cardboard delivery box prominently labeled 'Grove collaborative' and featuring blue patterned tape, resting on a woven jute doormat. The scene is set on a concrete porch outside a white house, with the lower part of a white door and green foliage visible in the background. A person, whose lower legs and feet are visible, walks into frame wearing blue jeans and brown flat shoes, then bends down to pick up the box. The lighting is bright and natural, indicating daytime, and the overall mood is welcoming and domestic.
0:33Carrying the package indoors
A medium shot follows the woman as she enters her home, carrying the 'Grove collaborative' cardboard delivery box. She walks from an outdoor setting, past a pristine white interior door with a golden handle, into a bright indoor hallway. A wooden floating shelf on the white wall displays a small brown vase with vibrant yellow flowers, adding a touch of domestic warmth. The woman is smiling widely, expressing joy and satisfaction with her delivery. The transition from the bright outdoor light to the well-lit interior creates a seamless and inviting atmosphere.
0:35Product kit showcase
A clear medium shot displays a collection of Grove products neatly arranged on a light wooden countertop. The background is the familiar soft-focus, brightly lit laundry room with white appliances and cabinets. The kit includes three items: a white spray bottle labeled 'Stain Remover Free & Clear', a flexible, stand-up pouch of 'Ultra-Concentrated Laundry Detergent Lavender & Rosemary' with a distinct purple and white design, and the white and translucent conical Grove dispenser. White text 'Free $30 Kit With Your First Order' is positioned prominently at the top of the frame. The consistent bright and clean lighting enhances the products' appeal, with a fresh color palette dominated by whites, light purples, and natural wood tones, reinforcing the brand's eco-conscious and clean image.
