0:00Model with Clinique balloon
A medium shot frames a smiling Black woman with short, dark, closely-cropped hair, wearing a shimmering silver sequined tank top against a stark white background. A large, reflective silver balloon, emblazoned with the word "CLINIQUE" in elegant black serif font, is positioned above her head, occupying the upper third of the frame. Her gaze is directed straight at the camera, and she offers a wide, genuine, open-mouthed smile. She is accessorized with long, dangling silver spherical earrings. The lighting is exceptionally bright and even, creating a high-key aesthetic with minimal shadows, which accentuates the clean, crisp overall look. The dominant color palette consists of brilliant white, reflective silver, and the warm, rich tones of her skin. The atmosphere is undeniably cheerful and celebratory.
0:00Model pointing at screen with text overlay
This medium shot continues from the previous scene, featuring the same smiling Black woman in her silver sequined top, set against a bright white background. Her head is slightly tilted to the right, and she extends her right hand towards the viewer, pointing with her index finger as if interacting with an on-screen digital element. A semi-transparent, rounded rectangular text bubble, adorned with a subtle light yellow gradient, materializes in the center of the frame, displaying the call-to-action "Get softer skin." in clean black sans-serif font. The large silver balloon, still bearing the "CLINIQUE" text, remains visible in the upper part of the frame, though slightly lower than before. The lighting maintains its bright and consistent quality, perfectly illuminating the sparkling texture of her top and the reflective surface of the balloon. The overall mood remains cheerful and highly engaging.
0:02Model with multiple Clinique products and text
The scene maintains a medium shot of the same smiling Black woman against a bright white background, still adorned in her silver sequined top and silver ball earrings. The initial large silver "CLINIQUE" balloon is now complemented by two additional, smaller reflective silver balloons, symmetrically positioned on either side of her. Three yellow-colored Clinique product bottles, specifically labeled "CLINIQUE dramatically different moisturizing lotion+", are suspended by thin white strings, gracefully floating around her head and upper torso. A new, identically styled text bubble appears centrally, proclaiming "Get a stronger barrier." in black sans-serif font. The woman's expression remains one of pure joy, her head slightly tilted to the right. The scene is impeccably lit, emphasizing the metallic sheen of the balloons and her sparkling attire, with the background remaining an unblemished white.
0:03Clinique bottle descends to hand
This medium shot intently focuses on the smiling Black woman, still wearing her silver sequined top, against the crisp white background. A single yellow Clinique "dramatically different moisturizing lotion+" bottle, featuring a prominent silver pump, gracefully descends directly in front of her face. For a brief moment, it elegantly obscures her nose and mouth, appearing suspended by an invisible string. Her eyes are bright and focused, and her infectious smile remains visible despite the partial obstruction. As the bottle reaches her chest level, she fluidly extends her right hand to gently catch and secure it. The bright, clean lighting meticulously emphasizes the product's sleek packaging and the dazzling sparkle of her attire. The background maintains its pristine, unblemished white appearance throughout the action.
0:04Two models holding product with sparkles
The scene is a medium shot, set against a pure white background. The primary subject is the Black woman, still in her silver sequined top and silver ball earrings, now holding the yellow Clinique "dramatically different moisturizing lotion+" bottle securely in her right hand, positioned slightly angled towards the camera. Her smile is broad and genuinely warm. As the sequence unfolds, a second individual, a person with long, dark dreadlocks, wearing a stylish metallic silver jacket over a crisp white t-shirt, gracefully steps into the frame from the right, positioning himself closely beside her. Animated silver sparkles emanate vibrantly from around the product bottle, suggesting a magical or highly effective quality. The lighting remains consistently bright and even, impeccably highlighting the reflective surfaces of their festive clothing and the product. The interaction creates a sense of shared delight.
0:05Two models examining product
This medium shot, framed against a clean white background, features the Black woman and the man with dreadlocks positioned intimately close together, almost cheek-to-cheek. The woman, situated on the left, continues to wear her dazzling silver sequined top and silver ball earrings. The man, on the right, is still in his metallic silver jacket over a white t-shirt. Both individuals are looking down intently at the yellow Clinique "dramatically different moisturizing lotion+" bottle, which the woman now cradles delicately in both hands. Their faces are close to the product, sharing a moment of shared appreciation and interest. Both display wide, joyful, closed-mouth smiles, and their body language conveys warmth, intimacy, and shared happiness. The lighting is bright and soft, contributing to a clean, inviting, and harmonious atmosphere.
0:06Woman applying lotion close-up
This is an extreme close-up shot that vividly focuses on the right side of the Black woman's face, meticulously framed against a plain white background. Her expressive right eye, smooth cheek, and soft lips are prominently featured, showcasing the details of her skin. She has a gentle, content smile gracing her face. Her right hand, adorned with neatly manicured light pink polished nails, is seen delicately smearing a small, lustrous dollop of the yellow Clinique lotion onto her cheek, just below her temple and near her jawline, expertly blending it into her skin. The healthy, hydrated texture of her skin is strikingly visible. The lighting is soft and highly flattering, meticulously highlighting the natural sheen on her skin and the creamy texture of the product. A silver ball earring dangles subtly near her ear, adding a touch of elegance.
0:08Man applying lotion close-up
This extreme close-up shot focuses intently on the man's face, positioned against a plain white background. His eyes are bright and engaged, and he displays a wide, genuine, open-mouthed smile, revealing a row of clean white teeth. Both of his hands, adorned with multiple stylish silver rings on his fingers, are seen gently and deliberately rubbing the yellow Clinique lotion onto his cheeks and forehead, blending it seamlessly into his skin. His long, dark dreadlocks softly frame his face, adding to his natural appearance. The lighting is soft and uniformly even, meticulously emphasizing the healthy, supple texture of his skin and the careful process of product application. The overall impression conveyed is one of deep satisfaction, comfort, and well-being from using the product.
0:09Two models with text overlay
This medium shot re-establishes the two models from previous scenes, the Black woman in her silver sequined top and the man with dreadlocks in his silver jacket, now positioned closely side-by-side against a pure white background. Both are smiling broadly, exuding contentment and looking subtly off-camera. The woman is positioned on the left, and the man on the right, with their shoulders gently touching, suggesting camaraderie. A text bubble, consistent in style with earlier overlays, appears centrally, stating "Give buttery goodness." in clear black sans-serif font. The lighting remains uniformly bright and soft, beautifully emphasizing their genuine expressions and the metallic accents of their celebratory clothing. The overall mood is joyful, harmonious, and highly positive.
0:11Clinique product with tagline
The scene elegantly transitions to a minimalist yet impactful product presentation against a pure, bright white background. A large, reflective silver balloon is prominently positioned in the upper portion of the frame, hinting at a festive occasion. Below it, the distinctive yellow Clinique "dramatically different moisturizing lotion+" bottle gracefully descends and then gently tilts, appearing to hang effortlessly as if suspended by an invisible string. Animated silver sparkles briefly appear and then softly dissipate around the product bottle, adding a touch of enchantment and emphasizing its special qualities. Directly below the balloon and the product, two key taglines are displayed in clear black sans-serif font: "Give happy. Get happy." followed by "Give Dramatically Different Moisturizing Lotion+™." The composition is exceptionally clean and focused, meticulously designed for maximum product emphasis and clear brand messaging. The bright, high-key lighting ensures absolute clarity and highlights the product's sleek packaging. The overall mood is positive and aspirational.
0:12Final tagline and sparkles
This concluding scene features solely text and dynamic animated graphics, set against an immaculate pure white background. The brand's taglines from the previous scene are centrally displayed in crisp black sans-serif font: "Give happy. Get happy." and "Give Dramatically Different Moisturizing Lotion+™." These words remain static throughout the scene, providing a clear and final message. Around the text, numerous small, stylized silver sparkles animate, appearing and disappearing in a soft, ethereal twinkling pattern. This animated element adds a celebratory, premium, and almost magical feel to the final brand message. The lighting is uniformly pure white and even, creating a clean, impactful, and memorable conclusion to the advertisement, reinforcing the positive associations with the brand.
