0:00intro text animation
The scene opens with a vertically split screen. The upper third features a dark navy blue background with a prominent red rectangular banner across its center. Inside the banner, white text reads "BEST DEAL" flanked by two white stars. Below the banner, in large, bold white sans-serif font, the words "IN AMERICA" are displayed. The lower two-thirds of the screen is a plain, solid light beige color. Initially, centered in this beige section, large, bold, dark grey sans-serif letters "L M N B" are spaced out horizontally. The lighting is flat and even, highlighting the stark contrast of the colors. The overall mood is direct and promotional.
0:01product price reveal
This scene continues the vertically split screen composition. The upper third maintains the dark navy blue background with the red "BEST DEAL IN AMERICA" banner and text, unchanged from the previous scene. The lower two-thirds of the screen, initially light beige, transforms. The "L M N B" letters are replaced by new text, animating into view. Now, prominent dark grey, bold sans-serif text appears, reading "COLEMAN 13B" on the top line, with "STARTING AT" in a smaller font beneath it, followed by a large, bold "$9,999" price display. The text animates in smoothly, suggesting a reveal. The lighting remains flat and evenly distributed, emphasizing the clear, crisp text. The color palette is dominated by dark blue, red, white, and light beige with dark grey text, conveying a clean and commercial aesthetic.
0:02product shot reveal
The screen remains vertically split. The top third is static, featuring the dark navy blue background with the red "BEST DEAL IN AMERICA" banner and text. The middle section, which previously displayed the "COLEMAN 13B STARTING AT $9,999" text on a light beige background, now shows a white Coleman 13B camper model animating into frame from the left. This digital rendering of the camper is positioned on a stylized graphic featuring a red, white, and blue stripe design, giving it a patriotic and bold presentation. The "COLEMAN 13B STARTING AT $9,999" text is still present, now positioned to the right of the camper image. The lower third of the screen is still a plain light beige. The lighting is bright and even, accentuating the product details. The color palette is dark blue, red, white, light beige, and dark grey, with the addition of the camper's white and grey tones.
0:04family lifestyle shot
This final scene continues the vertical split screen. The top third remains static with the dark navy blue background and "BEST DEAL IN AMERICA" text. The middle third also remains static, featuring the digital rendering of the white Coleman 13B camper on the red, white, and blue stripe graphic, alongside the "COLEMAN 13B STARTING AT $9,999" text. The lower third of the screen, which was previously a plain light beige, now transitions to a vibrant live-action shot. This shot captures a wide view of a family of four (two adults, two children) engaging with a real Coleman 13B camper in a natural desert environment. The camper is white with grey accents, doors are open, and it's parked on a dirt path. In the background, there are sparse, dry trees, shrubs, and reddish-brown rock formations under a bright, clear blue sky. The lighting is natural daylight, casting soft shadows, indicating a bright but possibly overcast or high-sun day. The overall atmosphere is adventurous and family-oriented, promoting a lifestyle.
