0:00split screen talking head and welding boots This scene employs a vertical split-screen format. The upper half features a medium shot of a male subject speaking directly to the camera, standing in a retail environment with shelves of boots visible in the blurred background. He is centered and maintains direct eye contact. The lighting is bright and even, highlighting his face. The lower half of the screen shows a close-up of a pair of brown work boots, presumably on a metal grate, with sparks flying from a welding operation directly onto the boot. The boot is worn and slightly dirty, suggesting rugged use. The sparks are bright orange and white, contrasting against the dark, industrial background. The overall color palette is warm, with earthy tones from the boots and the man's attire, offset by the bright sparks. Text overlays appear mid-screen, with 'Girouard,' then 'of BRUNT' appearing in a white box with black text.
0:03split screen talking head and product showcase The scene continues with a vertical split-screen. The top half remains a medium shot of the same male speaker, still engaging with the camera in the retail setting. The lighting is consistent, providing a clear view of his face and upper body. The bottom half transitions through a series of close-up product shots of work boots. The first shows a brown boot with a white sole, set against a blurred, slightly greenish background that suggests a natural landscape with water. The next shot presents a similar brown lace-up boot, this time with a purple sole accent, on a rocky terrain. The final boot shot features a lighter tan boot engulfed in dramatic white smoke, creating a mysterious and powerful visual. Text overlays include 'Workwear.', 'the country', and 'every day' sequentially across the bottom split.
0:05boots in action montage This segment is a rapid montage focusing on work boots in action, seen from a low-angle perspective, emphasizing the footwear. The first shot captures a person's feet, clad in brown work boots, stepping onto a wooden plank, suggesting construction or manual labor. The boots are visibly dirty, indicating real-world use. The next shot shows the same boots ascending a wooden staircase, with the camera positioned to highlight the movement of the feet and the ruggedness of the boots. The final shot follows the boots as they walk down a dusty, unfinished hallway, with wooden beams framing the background. The lighting is natural and functional, illuminating the texture of the boots and their environment. Text overlays appear mid-screen, with 'people', 'asking us', and 'try on' sequentially.
0:08split screen talking head and call to action graphic The scene opens with the male speaker, in a medium shot, again directly addressing the camera in the retail store setting. He gestures with his hands as he speaks. The lighting is bright and even. The scene then transitions into a vertical split-screen. The top half retains the talking head shot, while the bottom half displays a clean, white background with a prominent 'BRUNT' logo (orange hexagon with 'BRUNT' in white text) at the top. Below the logo, bold red text reads 'NOW AVAILABLE AT'. Beneath that, a stylized graphic of shoelaces forms the shape of a shoe, with 'SUPER SHOES' written below it in a sans-serif font. The color palette shifts to include the stark white and red of the graphic. Text overlays include 'person.', 'BRUNT is', and 'at a'.
0:11split screen talking head and product fitting The scene begins with the male speaker in a medium shot, addressing the camera in the retail environment. The lighting is bright and consistent. The scene then transitions to a vertical split-screen. The top half continues to show the talking head, while the bottom half features a different male subject. This man is seen from a medium shot, examining a dark grey work boot in his hands, turning it over to inspect the sole and overall construction. He then sits down on a padded bench in what appears to be a fitting area, and carefully tries on a boot, demonstrating the process of putting it on. The background of the bottom screen consists of shelves filled with boots and apparel, similar to the speaker's background but more in focus. Text overlays include 'near you.', 'If you want', and 'you can'.
0:16split screen talking head and product details close up The scene maintains a vertical split-screen format. The top half features the male speaker, still in a medium shot, enthusiastically addressing the camera in the retail store setting. He gestures with his hand as he speaks, conveying excitement. The bottom half showcases extreme close-ups of product details from the Brunt work boots. It rapidly transitions between shots of the textured outsole with 'BRUNT' logo text and a prominent orange accent, then a detailed shot of the lacing system featuring a unique black and orange braided lace and a 'BRUNT' branded lace lock, and finally, an intricate close-up of precise stitching along a brown leather section of the boot. The lighting in the bottom frame is focused, highlighting the textures and craftsmanship. Text overlays include 'the comfort.', 'head over', and 'Click on'.
0:20screen recording store locator The scene displays a screen recording of the Brunt Workwear website's store locator page. The page features a clean, white background with the orange 'BRUNT' logo prominently displayed at the top. Below the logo, bold black text reads 'FIND RETAILERS NEAR YOU'. A search bar with a placeholder 'Type a City or State' is visible, accompanied by an orange magnifying glass icon for search. The main interactive element is a dynamic map of North America, shown initially from a wide perspective, then zooming in and panning across various regions as if a user is searching for a location. The map is a realistic rendering of topography and political boundaries, with a focus on North America. Text overlays include 'locator' and 'location'.
