0:00intro stretch marks
The scene is a vertical split-screen presentation. The top half shows two distinct close-up images of skin with stretch marks. The left image features lighter, older stretch marks on what appears to be a lower back or hip, partially obscured by white underwear. The right image displays reddish, newer stretch marks on a similar skin tone. These top images are static. The bottom half of the screen features a medium shot of a young Caucasian woman with long, wavy brown hair, wearing a grey knitted sweater, smiling slightly and looking directly at the camera. She points upwards with her right index finger, indicating the stretch mark images above. The background behind her is a blurry, light tan, almost skin-like textured surface. The lighting is soft and even, highlighting the textures of the skin and her face. The overall color palette is muted, with skin tones, grey, and the subtle reds/pinks of the stretch marks. White text overlaid on the upper part reads: "By the time you see stretch marks...".
0:03severe stretch marks
This scene presents a full-screen, extreme close-up of skin severely covered in reddish-purple, deep stretch marks. The skin appears to be from a stomach or hip area, showing significant texture and discoloration associated with new or inflamed stretch marks. The lighting is direct and slightly harsh, accentuating the raised and depressed areas of the marks. The color palette is dominated by pinks, reds, and the natural skin tone. A medium shot of the same young Caucasian woman, seen in previous scenes, is overlaid in the bottom right corner of the screen. She maintains a slight smile and looks directly at the viewer, pointing upwards with her right index finger. White text overlaid in the center of the screen reads: "It's already too late!".
0:05tretinoin discussion
The scene features a medium shot of the young woman against a plain, light grey wall. She is holding her right palm open, displaying a digital image of a light blue and white tube of 'Tretinoin Cream 0.05%' floating above her hand. Her facial expression shifts from a curious, slightly skeptical look to a more neutral, slightly frowning expression as information appears. The lighting is soft and even, casting minimal shadows. The background is a clean, neutral white or light grey. The primary colors are the neutral tones of the wall and her clothing, contrasting with the blue of the product image and the red text box. Text overlays include a red box with "Tretinoin?" at the top, followed by "Can't use it while pregnant" appearing below it, in white text.
0:09microneedling discussion
The scene is a vertical split-screen composition. The top section shows a close-up of a microneedling procedure being performed on skin with stretch marks. A gloved hand (pink gloves) holds a microneedling device, which is gently moved over the skin, causing slight redness and micro-punctures. The skin exhibits visible stretch marks, some appearing faded, others more textured. The bottom section maintains a medium shot of the young woman, smiling directly at the camera while making a shushing gesture with her left index finger over her mouth, then points upwards with her right index finger. She is dressed in a grey sweater. The background behind her is a blurry light tan. The lighting is bright and clear, highlighting the detail of the microneedling. The color palette includes the pink of the gloves, skin tones, and the grey of her sweater. Overlaid text appears sequentially: a red box with "Microneedling?" at the top, then "Painful", "Hundreds per session", and "Only fades existing marks" appear below.
0:13laser treatment discussion
This scene features a vertical split-screen. The top part shows a close-up of a laser treatment being applied to skin with stretch marks. A white and silver handheld device, possibly a laser or plasma pen, has a thin needle-like tip emitting a blue-ish light or spark as it touches the skin. The skin visible has a mottled, somewhat scarred texture, indicative of previous stretch marks or skin trauma. The bottom part of the screen features the young woman in a medium shot, smiling and looking at the camera, making a 'peace' sign with her right hand, then placing her hand over her chest in a gesture of empathy or suggestion. She wears a grey sweater, and the background is a blurry light tan. Bright, direct lighting illuminates the scene. The color scheme is clinical with white and silver of the device, skin tones, and grey. Text overlays: a red box with "Laser?" at the top, followed by "$300+ a pop and you'll need a lot" appearing below.
0:16nhs website information
The scene displays a vertical split-screen. The top section shows a screen recording of the NHS website, specifically a page discussing stretch marks. Key phrases like "but they will not get rid of them" and "not deemed safe for use while pregnant or breastfeeding" are highlighted with a blue selection box, indicating they are being read or emphasized. The overall website design is clean, with blue header and white background. The bottom section of the screen features the young woman in a medium shot, against a light tan background, continuing to smile at the camera and point upwards with her right index finger. The lighting is consistent and even. The color palette is composed of the NHS blue, white, and text colors, combined with the woman's grey sweater and skin tones. Text overlays: a red box with "Here's the brutal truth" appears at the top, followed by "Once they're there you can't erase them you can only fade them." then later "And most treatments aren't even pregnancy-safe.".
0:21product introduction woman
A close-up shot of the young woman smiling widely and looking directly at the camera. She is holding a small, clear glass dropper bottle containing a pale yellow or cream-colored serum in her right hand, holding it up slightly to the right side of her face. Her left hand is not visible. She is wearing a grey knitted sweater, and the background is a blurry, light grey or off-white wall. The lighting is soft and bright, emphasizing her cheerful expression and the product. The dominant colors are the neutral grey and white, contrasting with the pale yellow of the serum. Text is overlaid at the top of the frame: "Instead, I focused on prevention and used this".
0:23product close up text 1
A close-up, slightly overhead shot of a person's hands holding the clear glass dropper bottle of 'True Belly Serum'. The background is a blurred, light-colored carpet or fabric, possibly tan or beige. The hands have short, neatly manicured nails, with one nail (ring finger, left hand) having a metallic silver or light polish, and another (right hand, thumb) with a bright red nail polish. The bottle itself is the focal point, showing its label clearly. The lighting is soft and even, highlighting the product and hands. The color palette includes the skin tones of the hands, the white and yellow of the product, and the red/silver nail polish, against a warm, blurred background. Text overlays appear: Sparkle emojis surround "True Belly Serum" at the top, followed by a green checkmark icon and "Prevents stretch marks early".
0:25product close up text 2
An extreme close-up shot, slightly overhead, focusing on the hands holding the 'True Belly Serum' bottle as the dropper is removed and then reinserted. The background is a clean white surface. The person's nails are manicured, with bright red polish on the visible right thumbnail and pink polish on the left ring finger. The serum inside the bottle is a creamy, pale yellow, and a small amount can be seen dripping from the dropper as it's pulled out. The lighting is bright and even, creating soft reflections on the glass bottle. The colors are dominated by white, the product's pale yellow, and the vibrant red/pink nail polishes. Text overlays (retaining previous ones and adding more): Sparkle emojis surround "True Belly Serum", "Prevents stretch marks early", "Clinically proven ingredients", and "Pregnancy safe" which appear sequentially.
0:28application and info
This scene is a vertical split-screen. The top section shows a close-up of a pregnant woman's bare belly, wearing a black sports bra and black leggings that cover her lower abdomen. Her hands, with a prominent ring on her left ring finger, are applying drops of the 'True Belly Serum' to her belly using the dropper, then gently massaging the serum into her skin. The belly is smooth and appears free of stretch marks. The bottom right corner features the young woman (the narrator) in a medium shot, against a light tan background, smiling and pointing upwards with her right index finger. The lighting is soft and natural, illuminating the skin evenly. The color palette includes black of the clothing, skin tones, the white serum, and the grey of the narrator's top. Text overlays: "Powered by pure Centella Asiatica extract" and "(not that watered-down 1% stuff other brands use)" appear over the belly.
0:32belly at 39 weeks
This scene focuses on a pregnant woman's large, bare belly at 39 weeks. She is wearing a black sports bra and black leggings, with her hands gently resting on her belly. The belly appears smooth, round, and remarkably free of any visible stretch marks or blemishes. A prominent ring is visible on her left ring finger. The background is a clean, white wall, indicating a home setting like a bathroom. The lighting is soft and even, highlighting the smooth texture of the skin. The color palette is dominated by the natural skin tone, contrasting with the black clothing and the white background. The young woman (narrator) is overlaid in the bottom right corner, smiling and pointing upwards with her right index finger, observing the belly. Text overlays: "This was me at 39 weeks" and "Zero stretch marks" appear prominently.
0:36postpartum belly proactive
A medium shot of the young woman, now holding a baby, against a plain white wall. She is wearing a grey knitted sweater and slightly lifts the bottom of her sweater with her right hand to reveal a portion of her lower abdomen, which also appears smooth and firm, suggesting a postpartum state without stretch marks. She holds a sleeping infant, dressed in a grey and white polka dot outfit with a green pacifier, in her left arm, cradled against her chest. Her expression is a soft, warm smile. The lighting is even and bright. The color palette is soft, with her grey sweater, the baby's soft grey and white, and her natural skin tone against the white background. Text overlays: "Be proactive." and "Not regretful.".
0:38call to action
A medium shot of the young woman holding a baby against a plain white wall. She is wearing a grey knitted sweater. She holds a sleeping infant, dressed in a grey and white polka dot outfit with a green pacifier, in her left arm, cradled against her chest. Her right arm is extended forward, and she points her index finger downwards, indicating a call to action. She maintains a warm, inviting smile, looking directly at the camera. The lighting is even and bright. The color palette is soft, with her grey sweater, the baby's soft grey and white, and her natural skin tone against the white background. Text overlays: "The link's below." and "Trust me, it's worth it.".
