0:00Animated Grocery Bag Intro
A medium shot of a light blue ALDI branded shopping bag filled with various fresh groceries, centered against a solid vibrant light blue background. The bag itself is light blue with a large ALDI logo on the front, featuring red, orange, and yellow rainbow stripes curving across its design. Inside the bag, an abundance of fresh produce and packaged goods spills out. Visible items include bright red strawberries, a yellow lemon, a red apple, various packaged meats (likely beef and salmon), a loaf of bread, and a bag of salt. The lighting is bright and even, casting no discernible shadows, suggesting a studio setup. White text, 'Hey Las Vegas, we're open.', appears at the top left of the frame around 0ms, followed by 'Come in and shop.' below it. This text remains for a few seconds before fading out around 3000ms, leaving just the bag of groceries on the plain blue background until the scene transition. The overall color palette is dominated by the bright blue background, contrasting with the natural colors of the food and the red, orange, and yellow accents of the ALDI branding.
0:03Animated Storefront Banner
The scene opens with a solid light blue background. An animated, stylized illustration of an ALDI supermarket storefront emerges from the bottom of the frame, moving upwards to occupy the lower half. The store features a dark blue facade with a white roof and light blue window details. The ALDI logo is clearly visible on the front of the store. Above the storefront, a light blue banner unrolls from the left side. The banner displays the text 'Everyday low prices.' in bold, dark blue sans-serif font. The right side of the banner is decorated with the familiar red, orange, and yellow rainbow stripe pattern, curving upwards. A tiny, animated person, seen from behind with light brown curly hair and wearing a light blue jacket, walks through the automatic doors of the animated store. The camera then quickly transitions, performing a diagonal wipe, briefly showing the ALDI logo before zooming into a real, wide-angle shot of a bright supermarket aisle. The perspective shifts to an interior view, with shelves packed with products. The lighting is bright and even, typical of a modern grocery store. The dominant colors are various shades of blue from the background and store, complemented by the rainbow colors of the logo and the natural colors of products briefly visible through the store entrance.
0:07Fresh Seafood Aisle
The scene presents a medium shot of a well-stocked refrigerated display shelf within an ALDI store, focusing on fresh seafood. Various cuts of salmon and other fish are neatly arranged in clear vacuum-sealed packages, labeled with brand information and prices. The primary product visible is bright orange-pink salmon fillets, creating a vibrant focal point. Above the main display, another shelf shows more packaged fish. The background consists of the typical dark grey or black shelving and refrigeration units found in a supermarket. Bright, cool-toned overhead lighting illuminates the products, making them appear fresh and appealing, with subtle reflections on the plastic packaging. A light blue, rounded rectangular graphic overlay appears in the bottom left corner, displaying the white text 'Don't miss the fresh seafood.' The overall color palette emphasizes the natural hues of the fish against the cooler tones of the display units and the bright blue text box.
0:10Fresh Produce Aisle
This scene offers a wide, slightly high-angle shot looking down a brightly lit produce aisle in an ALDI supermarket. The aisle is meticulously organized with a vast array of fresh fruits and vegetables displayed in open bins and on shelves. The foreground features green limes, lemons, and various other greens, while the background showcases a multitude of packaged produce, creating a sense of abundance and variety. The lighting is bright and uniform, typical of a grocery store, highlighting the natural colors of the produce. The floor is a light, clean grey, and the ceiling has recessed lighting. A light blue, rounded rectangular graphic overlay appears in the bottom left, partially obscuring some produce, displaying the white text 'And the fresh produce.' The color palette is dominated by the natural greens, yellows, and oranges of the produce, set against the neutral grey and white tones of the store interior, with the bright blue text box adding a pop of color.
0:13Closing Text Logo
The final scene is set against a solid, vibrant light blue background, consistent with the opening. In the upper left quadrant, the white sans-serif text 'Can't wait to see you!' appears. In the lower right quadrant, the ALDI logo is displayed within its dark blue square, accented by a red, orange, and yellow rainbow stripe that dynamically animates, curving upwards from the bottom left corner of the frame to the right side of the logo, then dissipating. The lighting is even and bright, emanating from an unseen source, typical of a graphic animation. The color palette is primarily the bright blue background, contrasting with the white text and the dark blue, red, orange, and yellow of the ALDI logo and its animated stripe. This scene serves as a clear call to action and brand reinforcement.
