0:00host introduces prototypes
A medium shot frames a middle-aged man with short dark hair and a neatly trimmed beard, wearing a black Oakley t-shirt and a brown baseball cap with a white 'LA' logo. He stands behind a reflective glass-top desk, directly facing the camera, presenting a futuristic white pair of Oakley sunglasses with multi-color reflective lenses. He gestures with his right hand as he speaks. On the desk, several other Oakley prototypes are displayed: a pair of oversized red ski goggles, another pair of white futuristic goggles, and a unique grey high-top shoe. The background is a warm-toned wooden slat wall adorned with various framed sketches and designs, suggesting a design studio or workshop environment. The lighting is bright and even, highlighting the products with clear reflections on the desk. The dominant colors are the man's dark clothing, the brown wall, and the vibrant colors of the prototypes. White text "FIVE UNRELEASED PROTOTYPES FOR OAKLEY'S 50TH ANNIVERSARY" appears on screen.
0:03casper goggles close up
A close-up shot focuses on a pair of Oakley "Casper" ski goggles being held and demonstrated by a person's hands. The goggles feature a large, highly reflective, red-orange mirrored lens, suggesting a high-performance design. The hands gently touch and manipulate different parts of the goggles, showcasing their features. The frame of the goggles is a dark grey or black, with a distinctive white, almost cellular or mesh-like texture on the interior padding, which the fingers point to. The strap is a thick, woven material in black and red, with a white Oakley logo. The background is blurred but appears to be light-colored wooden slats, possibly a workbench or display. The lighting is bright and highlights the reflective quality of the lens and the intricate textures of the goggles. On-screen text includes "OUR FIRST PROTOTYPE HERE IS CALLED CASPER," "3D PRINTED FACE FOAM," "DIGITAL KNIT STRAP," and "PHYSIOMORPHIC LENS," with corresponding white icons appearing at the bottom of the screen.
0:11unknown goggles prototype host
A medium shot returns to the host, who is now holding a pair of white, uniquely shaped prototype sunglasses. He is again positioned behind the reflective glass-top desk, with the wooden slat wall and various sketches in the background. The sunglasses have a very angular, almost skeletal design, with distinct protrusions along the top edge of the frame, giving them an avant-garde appearance. The lenses appear to be a matte, opaque white or light grey, blending seamlessly with the frame. The host holds them carefully with both hands, turning them slightly as he speaks, maintaining eye contact with the camera. The lighting remains bright and even, casting subtle reflections on the desk surface. The color palette is dominated by the neutral tones of the prototype and the host's dark shirt and cap, contrasted by the warm wood background. White text appears on screen: "OUR NEXT UNRELEASED PROTOTYPE IS CALLED I DON'T THINK IT HAS A NAME."
0:16fluid display close up
A close-up shot of a person's hands holding a small, clear, circular glass container. Inside the container, a black, viscous fluid is visible, forming a mushroom-like shape around a central metallic or grey post due to magnetic forces. Several smaller drops of the black fluid are also floating in a clear liquid within the container, demonstrating the fluid's properties. A thin clear tube is visible entering the container from the right side, suggesting a mechanism for controlling the fluid. The hands carefully hold and rotate the object to display its dynamics. The background is blurred, showing light wooden surfaces similar to a workbench. The lighting is soft but effectively illuminates the fluid, highlighting its texture and magnetic properties, creating a scientific and intriguing visual. White text on screen reads: "THE CONCEPT WAS BASED ON THE IDEA OF USING A FLUID CALLED THERAFLUID, WHICH IS A MAGNETIC FLUID."
0:21magnetic fluid goggles prototype
A close-up shot of the same white, uniquely shaped prototype sunglasses from Scene 3, now being held by hands and turned to showcase specific details. The prototype is a matte, light grey or off-white color, with intricate, textured patterns, particularly around the 'ear stems' and the frame's edges, which appear almost organic or cellular, resembling bone or a biological structure. The hands manipulate the prototype, highlighting the flexibility and unique construction of the frame, suggesting innovative material use. The background is blurred, showing light wooden slats, maintaining focus on the product. The lighting is bright and emphasizes the texture and form of the prototype, revealing its complex design. White text on screen reads: "WHAT IF YOU COULD BUILD A FRAME WITH THERAFLUID ON TOP OF IT." A red horseshoe magnet icon appears at the bottom, linking back to the magnetic fluid concept.
0:27shoe prototype introduction
A medium shot of the host, once again behind the reflective glass-top desk, presenting a grey, high-top prototype shoe. He holds the shoe with both hands, turning it slightly to display its unique design. The shoe is predominantly grey with black laces, and its most striking feature is a segmented, bulbous sole structure that extends up the sides of the shoe, creating an alien-like, organic silhouette. The upper part of the shoe appears to have a ribbed, knitted texture, while other sections are smooth. The familiar wooden slat wall background is visible, adding depth to the scene. The lighting is consistent, brightly illuminating the shoe and the host, ensuring all details are clear. White text appears on screen: "OUR NEXT PROTOTYPE IS SHOE TWO. I DON'T KNOW."
0:30shoe one transition title
A full-screen black background serves as a stark contrast, displaying large, bold white text that reads "1998 SHOE ONE". Below the main text, several small, indistinct white icons are visible, adding a subtle visual element without distracting from the primary information. The scene is static, devoid of any movement or additional visual cues, serving as a clear and impactful transition or title card to introduce the next segment's focus.
0:31shoe one design details
A still image features a high-top sneaker, predominantly black and white with a distinct striped pattern on the upper, set against a background of design sketches. The shoe has a prominent, somewhat bulky black sole and black laces that crisscross up the boot. The stripes on the upper are diagonal and vary in width, creating a dynamic, textured appearance. The background sketches, rendered in grey and white tones, show various design iterations and technical drawings of shoe components, with faint text like "WELDED CONSTRUCTION" visible, providing context to the design process. The overall aesthetic combines a finished product with the raw, conceptual phase of design. The lighting is even and bright, highlighting the intricate details of the shoe and the surrounding sketches. White text "WAS" and the white icons are visible at the bottom of the frame.
0:35shoe two close up
A close-up shot of the grey "Shoe Two" prototype from Scene 6, resting on a light wooden slat. The camera is angled slightly upwards, focusing on the mid-foot area and the distinctive, complex sole. The shoe's grey color is consistent across its various textures, and the intricate, organic-looking sole segments are clearly visible, wrapping up the side of the shoe like an exoskeleton. The textured knitted upper and smooth grey panels are also discernible, showcasing the blend of materials. The background is blurred, showing a wooden surface and hints of the previous workshop setting, keeping the focus entirely on the shoe. The lighting is bright, emphasizing the textures and unique, sculptural form of the shoe, making its innovative design apparent. White text "SARCOPHAGUS OF A SHOE" is prominently displayed on screen.
0:39clay helmet prototype host
A medium shot of the host, presenting a reddish-brown clay helmet prototype. He holds the helmet with both hands, positioned on top of a grey mannequin head, behind the reflective glass-top desk. The helmet has a raw, unrefined appearance, with visible tool marks and seams from the clay modeling process, clearly indicating an early stage of design and manual craftsmanship. It features several small circular indentations on the top, which the host points to as he explains its purpose. The familiar wooden slat wall background is visible, adding a sense of an authentic workshop environment. The lighting is bright and highlights the textured, imperfect surface of the clay. White text appears on screen: "THIS IS ANOTHER CONCEPT AND THIS TIME THIS ONE IS MADE OUT OF CLAY. THIS IS AN EARLY PROTOTYPE THAT WE DID FOR A CYCLING HELMET."
0:43olympic helmet prototype host
A medium shot of the host, presenting a highly stylized helmet prototype, possibly for cycling or speed sports. This helmet is predominantly dark grey with a textured, almost mesh-like top panel in a speckled gold and black pattern, resembling a digital mosaic or a fine interwoven structure. A prominent gold, fin-like accent is visible on the side, adding to its aerodynamic aesthetic. The host holds the helmet on top of a grey mannequin head, positioned behind the reflective glass-top desk. The background is the familiar wooden slat wall, grounding the prototype in the design studio. The lighting is bright and accentuates the metallic gold and intricate textures of the helmet, making its advanced design features stand out. White text on screen reads: "THIS WAS A CONCEPT WE DID FOR THE 2020 TOKYO OLYMPICS."
0:46olympic helmet close up
A close-up shot of the dark grey and gold helmet prototype. The camera meticulously focuses on the intricate details of the helmet's surface and construction. The top section features a dense, woven or 3D-printed mesh pattern in grey, expertly interspersed with fine flecks of gold, giving it a weathered, aged metallic, or digitally fragmented look. The sharp, metallic gold fin-like accent on the side is clearly visible, highlighting its aerodynamic design. The lighting is well-controlled, effectively emphasizing the metallic sheen and the textural complexity of the helmet's various materials, revealing the high level of detail. The background is blurred, showing hints of the workshop environment, ensuring the helmet remains the central focus. White text "2020" and "TOKYO OLYMPICS" appear on screen.
0:48olympic helmet display case
A wider shot reveals the dark grey and gold helmet prototype elegantly displayed within a brightly lit glass case, resembling a museum exhibit. The helmet rests prominently on a geometric, metallic silver mannequin bust, positioned to highlight its unique contours and features. Below the helmet and bust, a pair of gold-framed Oakley sunglasses with matching gold lenses are also visible, arranged artfully on a stand, complementing the helmet's design. The background, though blurred, shows parts of the workshop, including the familiar wooden slat wall, adding a subtle context of creation to the refined presentation. The overhead lighting within the case brightly illuminates both prototypes, emphasizing their aesthetic appeal and innovative design. White text "OLYMPICS" continues on screen.
0:50olympic helmet discussion host
A medium shot of the host, once again behind the reflective glass-top desk, holding the dark grey and gold helmet prototype. He gestures with his hands, indicating how the different materials and design elements are intended to seamlessly blend together. The helmet is positioned on the grey mannequin head, allowing for a clear demonstration of its form and features. He speaks directly to the camera, explaining the intricate concept behind the helmet's design. The background is the familiar wooden slat wall with sketches, providing a consistent workshop setting. The lighting remains bright and even, highlighting the helmet's complex surface, particularly the blend of textures and colors. White text on screen reads: "THEN THIS WAS AN IDEA WE HAD TO HAVE THIS LIKE SORT OF LENS MATERIAL BLENDING INTO THIS LIKE SPEED CAP."
0:55olympic helmet side detail close up
A close-up shot focusing intently on the side of the dark grey and gold helmet prototype. The camera highlights the precise transition where a smooth, dark grey section meets the intricate, gold-speckled mesh material, showcasing the detailed craftsmanship. The gold fin accent is prominently featured, and subtle details of its construction and how it integrates seamlessly with the helmet's shell are clearly visible, emphasizing its aerodynamic design. The background is blurred, ensuring that all attention remains on the helmet's surface and materials. The bright, directed lighting emphasizes the texture and material contrasts, making the metallic sheen and the fine patterns stand out. White text "CAP" appears on screen, referencing the concept of a speed cap.
0:56final product shot sunglasses
The scene transitions to a dynamic product shot of a pair of gold-framed Oakley sunglasses, which were previously seen in the display case. Initially, they rest on a wooden surface, angled slightly to show their profile, featuring a sleek gold frame, a clear outer shield, and vibrant gold mirrored lenses. Visible textual elements include "OAKLEY" on the frame and subtle product information on the inner arm, confirming its brand identity. The background starts as blurred wood, giving way to a clean, stark black backdrop as the camera executes a slow, deliberate zoom out, emphasizing the product's elegance, precision design, and final, polished form. The lighting is soft but effective, creating subtle, appealing reflections on the lenses and frame, enhancing its premium feel. White text "THIS IS WHAT BECAME" appears on screen, followed by the iconic "OAKLEY" logo on the black background.
