0:00intro and reveal shorts
The scene opens with a medium shot of a young woman standing centrally in a brightly lit, minimalist room with plain white walls and two white closed doors in the background. She is wearing a form-fitting, sleeveless black midi dress with thin spaghetti straps, which subtly outlines her figure. Initially, she smiles coyly at the camera, with text overlays "Go", "this", and "later!" appearing sequentially. Her hands are positioned casually on her hips. As the text changes to "Because this..." accompanied by a sad face emoji, she slightly lifts the hem of her dress to reveal black biker-style shaper shorts underneath, hinting at the product being advertised. The lighting is soft and even, highlighting her and the neutral background. The overall color palette is black and white/neutral, creating a clean aesthetic.
0:03shaping demonstration initial
The scene continues with the woman still in the form-fitting black midi dress, now fully revealing the black shaper shorts worn underneath. She stands in a medium shot, facing the camera directly, her hands gently touching her midsection and hips to emphasize the shaping effect. Text overlays appear: "This power short by Leonisa" and "is the only shaper short that doesn't betray you mid-event." with a sad face emoji. She smiles confidently, her expression conveying satisfaction with the product. The plain white room background with closed doors remains, maintaining a clean and focused visual. Soft, even lighting illuminates her, creating a flattering and clear image. The black attire contrasts with the light background, making the subject stand out.
0:09shaping demonstration movement
The woman is still presented in a medium shot, wearing the black midi dress over the shaper shorts, against the clean white room background. Text overlays cycle through: "❌ No rolling", "❌ No squeezing", and "❌ No weird bulges". She interacts with the text by shaking her head and waving her hand in dismissal, then playfully runs in place and puts her hands on her hips, demonstrating the shorts' ability to stay in place without rolling or creating bulges. A final text overlay reads: "Just smooth, sculpted perfection." She maintains a cheerful and confident expression, showcasing ease of movement. The consistent soft lighting and neutral color palette emphasize the product's function.
0:15side view waistband feature
The camera shifts to a side-profile medium shot of the woman, still in the black midi dress over the shaper shorts, standing against the same white wall and door background. She smiles, looking down and touching her midsection, drawing attention to the high-waisted feature of the shorts. Text overlays appear: "The secret? It's high-waisted." and "It has a double-layered waistband". Her body language is graceful and confident, highlighting her smoothed silhouette. The lighting remains soft and diffused, accentuating the contours of her waist. The neutral room provides a backdrop that keeps the focus entirely on the product and its effect on her figure.
0:19holding shorts compression feature
The scene transitions to a medium shot of the woman, now holding up the black shaper shorts in front of her, centered in the frame. She is wearing her black midi dress underneath the shorts she is holding. She smiles broadly at the camera, holding the shorts by their high waistband. Text overlays read: "for firm compression in the mid-to-lower tummy" and "and actually stays in place." followed by "Like, for real!" with a winking emoji. She makes subtle movements with her hands to display the fabric and construction of the shorts. The background remains the simple white room, providing a clean visual field for the product. The soft lighting emphasizes the texture and features of the shorts.
0:25shorts fabric and adjustments
The woman continues to stand in a medium shot against the white room background. She folds and unfolds the black shaper shorts she is holding, demonstrating their flexibility and material. Text overlays include: "No awkward bathroom adjustments necessary." and then "Made with high-waisted, moisture-wicking, quick-drying and breathable fabric." She maintains a pleasant and reassuring smile as she interacts with the product, highlighting its practical benefits. The soft, even lighting continues to illuminate her and the product, making its features clear. The neutral color palette keeps the focus on the product's attributes.
0:31shorts comfort all day
In a medium shot, the woman holds up the black shaper shorts, smiling at the camera against the familiar white room background. She makes slight stretching motions with the shorts, emphasizing their comfort. Text overlays state: "This shapes without suffocating!" with a sad face emoji, followed by "So you can eat, breathe and move comfortably ALL DAY!". Her expression is one of genuine comfort and satisfaction, reinforcing the message of the text. The consistent soft lighting keeps the scene bright and inviting. The black shorts and her dress provide a strong contrast against the light-colored walls.
0:36flawless fit demonstration
The woman stands in a medium shot, first facing the camera and gesturing to her body in the black midi dress, then turns slowly to her left to show her back, and then to a side profile, before returning to face forward. Text overlays declare: "Also, no seams. No lines." and "Just a flawless fit under any outfit.". She looks confident and pleased, demonstrating the seamless and smooth effect of the shaper shorts under her dress from various angles. The white room with closed doors forms the simple background. The soft lighting ensures a clear view of her silhouette and the absence of visible lines.
0:41instagram filter comparison
The scene returns to a medium shot of the woman, facing the camera directly in her black midi dress, hands on her hips, and smiling. Text overlays appear: "It's basically an Instagram filter" and "but in real life!". She exudes confidence and happiness, highlighting the transformative yet natural-looking effect of the shaper shorts. The familiar white room and doors serve as the background. The consistent soft lighting contributes to the clean and polished visual, reinforcing the idea of effortless perfection.
0:45final call to action shorts
The woman is back in a medium shot, holding up the black shaper shorts again, smiling and pointing at the product with her right hand. Text overlays appear: "But hey!" with a winking emoji, followed by "Don't take my word for it. Go ahead! Ignore this and regret it later!". Her expression is playful yet persuasive, encouraging viewer engagement. She stands in the same white room with closed doors. The soft, even lighting illuminates her and the product, making the shorts the focal point of this final direct address.
0:49animated cta screen
The scene displays an animated graphic on a solid lavender-pink background. White text centered on the screen reads: "Smooth, sculpted perfection!". Below the text, five stylized light blue stars appear, with one star briefly flashing white as if being clicked. Below the stars, a black rounded rectangle button with white text "GET YOURS NOW" appears. A white hand cursor moves from the right side of the screen and clicks the button, which briefly changes to white with black text upon interaction. The animation is smooth and clean, serving as a clear call to action.
0:51logo light background
A static screen featuring the word "LEONISA" in bold, dark gray, sans-serif font, centrally placed against a clean, very light off-white or cream-colored background. The presentation is simple and elegant, focusing solely on brand identification. The lighting is bright and even.
0:53logo dark background
A static screen featuring the word "LEONISA" in bold, light gray, sans-serif font, centrally placed against a solid, dark gray or charcoal background. The presentation is simple and elegant, providing a contrasting visual to the previous logo screen. The lighting is subtle, creating a sophisticated and understated final brand impression.
