0:00couple with food cart A medium shot frames an older man and woman, both wearing white protective face masks, standing side-by-side outdoors. The man, positioned on the left, has grey hair and is dressed in a white and light blue striped polo shirt with a dark shoulder bag. He holds the handle of a metal shopping cart, which is partially filled with grocery items, including a cardboard box revealing bread and other plastic-wrapped goods. The woman, on the right, has dark hair and wears a striped top, her hand resting gently on the cardboard box. The background is a slightly blurred outdoor setting with green trees visible. Overlaid on the scene are stylized, hand-drawn white and yellow heart shapes and lines, along with a prominent yellow speech bubble containing the text "Feed more than" and large white stylized text "Hunger" beneath it. A blue and yellow abstract graphic element partially obscures the right side of the woman. The natural daylight provides soft, even lighting, creating a warm but empathetic atmosphere.
0:02person with green jacket A medium shot captures a person, obscured by a vivid green hooded jacket and face mask, walking away from the camera in what appears to be an outdoor community food distribution event. The individual is pulling a small red wheeled cart containing a blue bag with their right hand, while simultaneously carrying a distinct yellow, white, and blue striped fabric tote bag in their left hand. They wear dark pants and a light blue protective face mask. The background is blurred, showing other masked individuals and tables laden with items, suggesting a busy, supportive environment. A hand-drawn chalk-like illustration of a simple flower is visible on the ground. Animated graphic elements, consistent with the video's aesthetic (yellow and blue abstract shapes, hearts, and lines), are overlaid. Prominent white stylized text "Feed" within a yellow speech bubble and "HOPE" below it appear on screen. The scene is brightly lit by natural daylight, emphasizing the vibrant green jacket and blue graphic accents.
0:04animated logo reveal This scene is a dynamic, fully animated graphic. It features the 'FIGHT HUNGER SPARK CHANGE' logo encased within a white square badge, centrally positioned against an abstract and animated royal blue background. The background dynamically reveals and partially obscures a stylized white outline of a plate, overlaid with yellow and green block shapes that move and shift. The white logo badge contains a black outline, and inside it, the distinct Walmart asterisk symbol is paired with a fork and knife icon. Below these symbols, the words 'FIGHT HUNGER' are stacked above 'SPARK CHANGE'. The animation is clean and purposeful, using a primary color palette of royal blue, yellow, green, and white. The lighting is uniformly bright, characteristic of digital graphics.
0:05animated participating items A vibrant, fully animated graphic scene is presented on a solid royal blue background, which is subtly enlivened by scattered white outlines of stars and small, twinkling sparkle effects. In the central area, a neatly arranged collection of stylized product packages is depicted. These packages are rendered as solid, block-like forms in bright yellow, green, and blue, each featuring a simplified white label with the 'FIGHT HUNGER SPARK CHANGE' logo. The assortment includes both rectangular boxes and a cylindrical jar. Below these items, clearly legible white text states: "Buy a participating item". The composition is clean, bright, and effectively communicates the products involved in the initiative. The lighting is uniform, as expected for an animated graphic.
0:07animated donate in store This animated graphic scene maintains the consistent royal blue background, featuring the subtle, twinkling star and sparkle animations. The primary visual element is a white outline of a shopping cart, depicted in profile and facing towards the right. Inside the clean outline of the cart, the same stylized product packages from the preceding scene are visible. These packages retain their distinct yellow, green, and blue block colors and the prominent 'FIGHT HUNGER SPARK CHANGE' logo labels. Positioned directly below the shopping cart, white text provides clear instructions: "or donate at Walmart, in store". The scene efficiently conveys a specific action, utilizing a clean and simple graphic style with bright, consistent brand colors and even lighting.
0:09animated donate online A dynamic animated graphic scene set against the familiar royal blue background, accented with animated stars and sparkle effects. The central focus is a white outline of a smartphone, presented vertically in portrait orientation. The screen of the smartphone displays a simplified app interface: at the top, the Walmart logo is visible alongside a miniature shopping cart icon, suggesting an e-commerce platform. The most prominent feature on the screen is a large, central white button with the word "DONATE" rendered in a playful, hand-drawn font. Below the smartphone, white text provides further context: "or online,". The scene effectively illustrates the ease of digital contribution, maintaining the clean graphic aesthetic and consistent brand color palette. The lighting is uniform, typical of digital design.
0:11animated closing message This is a static graphic scene set against a solid royal blue background, which continues to feature subtle animations of falling white and yellow sparkles or dust particles. Centered clearly in the frame, white text appears, stating: "to help fight hunger in our community." The font is clean, legible, and impactful. The scene's primary purpose is to deliver a direct and concise message, emphasizing the collective benefit of the initiative. The vibrant blue background ensures high contrast and readability for the white text, maintaining the brand's visual identity. The mood is serious and community-focused.
0:12animated end card The final animated graphic scene unfolds on a solid royal blue background, still adorned with subtle sparkle animations. Initially, a brief animation shows three smaller brand logos (including a stylized 'Bags' logo and the Walmart Spark icon) animating into view from the top, then shrinking and disappearing. Following this, the main "Walmart" logo, complete with its distinctive yellow spark icon, appears prominently in the center-left of the frame. To its right, the 'FIGHT HUNGER SPARK CHANGE' logo badge, identical to the one seen in scene 3, is displayed. Below these logos, clear white text instructs: "Swipe up to join the fight against hunger." A small, fine print legal disclaimer also becomes visible at the very bottom of the screen, ensuring compliance. This scene acts as a definitive call to action and a strong brand reinforcement, utilizing the consistent royal blue, yellow, and white color scheme. The lighting is uniform, as typical for animated graphics.
