The scene opens with a close-up shot of a person's hand holding a small, cylindrical, light brown cardboard container. The container has a light beige cap and is labeled 'pela SCREEN PROTECTOR Canopy Liquid Screen Protector'. The background is a clean, bright white surface, possibly marble or quartz, with subtle grey veining. The lighting is soft and diffused, coming from overhead, creating minimal shadows. White, sans-serif text overlays the lower half of the screen, reading 'How to use canopy'. The overall color palette is minimalist, featuring whites, light browns, and greys, conveying a clean and natural aesthetic. The camera is static, focusing entirely on the product and hands.
0:01product reveal vial This close-up shot continues from the previous scene, maintaining the same bright, white, subtly textured background. The person's right hand continues to hold the light brown cardboard container, now with its light beige cap removed and placed slightly out of focus to the upper right. The left hand introduces a small, clear glass vial with a black cap, filled with a clear liquid. The vial is slender, about 2 inches tall. A white, curved arrow appears on the screen, pointing from the text 'Canopy' (which is positioned above the cardboard container) towards the container itself. Below the vial, another arrow points from the text 'liquid screen protector' towards the vial. The 'pela' logo briefly appears and expands in the center of the screen before fading. The scene maintains a clean, instructional aesthetic with bright, even lighting.
The 'pela' logo, rendered in a simple, gray sans-serif font, dominates the center of the frame, appearing to zoom out as it transitions from the previous scene. The background is the same clean, white, subtly textured surface. As the logo fades, a black smartphone comes into focus, positioned horizontally in the center of the frame, along with the previously seen light brown cardboard container and the small glass vial, now arranged neatly on the left side of the phone. The lighting remains consistently bright and even, casting soft shadows. The overall impression is a clear, organized setup for the next steps in the product demonstration. The camera performs a subtle zoom out or dissolve as the logo disappears and the items become clearer.
0:04clean screen step 1 An overhead shot shows a pair of hands cleaning a black smartphone. The smartphone lies horizontally on the same white, subtly textured surface. The hands, wearing a light grey long-sleeved top, meticulously wipe the smartphone's dark screen with a small, white microfiber cloth. The Pela Canopy kit components (cardboard container and glass vial) are visible in the upper-left corner of the frame, slightly out of focus. A large white number '1' briefly appears and fades, followed by white text overlays: 'clean your screen' and subsequently 'with a microfiber cloth'. The lighting is bright and even, highlighting the cleaning action. The scene provides a clear, step-by-step instruction visually.
0:06apply liquid step 2 The overhead shot continues, showing the same hands and smartphone on the white textured surface. The scene focuses on the application of the liquid screen protector. A large white number '2' briefly flashes and fades, indicating the second step. The person's left hand holds the white microfiber cloth, while the right hand brings the small glass vial, now uncapped, over the cloth, simulating the action of applying the liquid. Following this, both hands use the now-dampened cloth to meticulously wipe the entire surface of the smartphone screen. White text overlays appear: 'apply 1/3 of the vial' and then 'to cloth and wipe your screen'. The lighting remains consistent, bright and even, ensuring clarity of the demonstration.
The scene maintains an overhead view of the black smartphone resting stationary on the white, subtly textured surface. The cleaning kit components are still visible to the upper-left. The screen of the phone appears slightly damp or coated. A large white number '3' flashes briefly and then fades, indicating the third step in the process. Subsequently, white text overlays appear at the bottom of the screen, stating 'wait two minutes'. The lighting remains bright and consistent, emphasizing the phone's static state as it waits for the liquid to cure or dry. The absence of movement in the frame highlights the instruction to wait.
0:11wipe excess step 4 An overhead shot once again shows hands interacting with the black smartphone on the white textured surface. A large white number '4' briefly appears and fades, indicating the fourth step. The person's hands, wearing a light grey long-sleeved top, use the white microfiber cloth to gently wipe the smartphone's screen again, presumably to remove any excess liquid. The action is careful and deliberate. White text overlays appear at the bottom of the screen, reading 'wipe away excess liquid'. The consistent bright and even lighting clearly illuminates the action, reinforcing the instructional nature of the video.
The scene shifts to a close-up shot of a hand holding the black smartphone against the familiar bright, white, subtly textured background. A large white number '5' flashes and fades, signaling the final step. The hand gently rotates the smartphone, first showing its sleek side profile, then turning it back to reveal its dark, now perfectly clean and protected screen. The lighting remains soft and even, highlighting the phone's pristine condition. White text overlays appear: 'reapply every' and then '6 to 8 months', providing maintenance instructions. The camera remains static, emphasizing the finished product and the reapplication advice.
0:15phone drop demonstration This scene is presented in a split-screen format, showing two distinct phone drop demonstrations simultaneously. The top half shows a phone falling from a person's hand onto a wooden kitchen floor, landing face down next to a beige rug. The lower half of a person's body in blue jeans and white sneakers is visible in the background. The bottom half of the screen shows a red-cased phone bouncing off a patterned rug and a white wall in a closer, low-angle shot. The lower half of a person's body in black leggings and a white shoe is visible. Both scenarios depict unexpected drops, suggesting the product's protective qualities. The lighting appears to be bright indoor light in both sections. The colors vary with the environments, featuring wood tones, beige, blue, red, white, and black. A white text overlay 'pelacase.com' begins to appear at the bottom.
0:16undamaged phone pickup A low-angle, close-up shot focuses on a hand reaching down to pick up a black smartphone from a ground covered in small, light-colored rocks. The smartphone is encased in a bright light blue protective case and appears completely undamaged despite the rocky terrain. In the blurred background, there's a hint of an outdoor environment, possibly a sun-drenched landscape or building. The person's leg and foot, wearing a black sandal, are visible to the right. The lighting is bright natural sunlight, creating defined shadows and highlights on the rocks and phone. White text overlay: 'Visit pelacase.com for more.' is positioned at the bottom of the screen. The scene effectively serves as a 'proof point' for the product's protective capabilities.
0:17pela logo end card The final scene features the 'pela' logo, rendered in a simple, gray sans-serif font, centered against a plain white background. The logo is static and fills a significant portion of the screen, serving as an end card. The lighting is bright and even, highlighting the clean and minimalist design of the brand's typography. The overall color palette is restricted to white and grey, maintaining a professional and understated brand aesthetic. There are no other elements or actions in the frame, ensuring the focus remains entirely on the brand identity.
