0:00man back to camera mirror A medium shot frames a young to middle-aged male from behind, showing his back as he looks intently into a mirror. His dark, neatly styled hair is prominent, contrasting with the dark jacket he wears, which features a distinctive brown corduroy collar. The reflection in the mirror is intentionally blurred, suggesting focus on the man himself rather than what he sees. The environment is a clean, modern bathroom with white walls, bathed in soft, even artificial lighting. The overall color palette is muted, with dominant dark browns, blacks, and whites. The man remains still throughout the scene, observing his appearance.
0:01pomade container close up An extreme close-up shot focuses on a circular, metallic tin of 'HIGHLAND GLACIAL CLAY POMADE' positioned on a clean white bathroom counter. The camera is slightly angled down, emphasizing the lid's design. The prominent 'HIGHLAND' brand name is in a gold font with a deer logo, surrounded by smaller text detailing 'GLACIAL CLAY POMADE', 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', 'BOULDER COLORADO', and 'HEALTH CONSCIOUS'. In the soft-focused background, a chrome bathroom faucet is discernible, confirming the setting. The lighting is bright and even, highlighting the product details. The primary colors are white, black, and gold.
A tight close-up shot reveals a hand opening the white 'HIGHLAND' pomade tin, pulling the lid off to expose the light grey, clay-like product inside. Immediately after, a finger from the same hand enters the frame from the right side, gently but firmly scooping a small amount of the pomade. The background remains a soft blur of the white bathroom counter and the chrome faucet, ensuring full focus on the action. The lighting is bright and direct, clearly illuminating the texture of the pomade. The color palette primarily consists of the pale grey of the product, the metallic sheen of the tin, and the natural skin tones of the hand.
An extreme close-up captures a small, pale grey dollop of pomade being spread and rubbed across the palm of a hand. The skin of the palm is highly detailed, showing its natural creases and texture. The pomade is worked into a thin, even layer, revealing its slightly gritty or clay-like consistency. The background is completely out of focus, appearing as a warm, blurred, peach-toned surface, which effectively draws all attention to the hand and the product. The lighting is soft and diffused, perfectly highlighting the pomade's texture and the hand's contours. The primary colors are the natural skin tones of the hand and the light grey of the pomade.
0:05stylist applies pomade back A medium close-up shot from behind focuses on the stylist's hands as they meticulously apply the pomade to the male subject's dark, styled hair. The subject's head and the upper part of his back are visible, showing the dark jacket with the brown corduroy collar. The stylist's hands, with a slight sheen of product, are gently working and shaping the hair. The background consists of a plain white wall, slightly out of focus, maintaining a clean and professional aesthetic. The lighting is soft and even, highlighting the hair's texture and the styling process. The dominant colors are the dark browns of the hair, black of the jacket, and the white background.
0:06stylist applies pomade profile A medium shot, framed from a slightly lower angle and viewed through a doorway, captures the stylist actively working on the male subject's hair in a bathroom setting. The stylist, wearing a dark grey shirt and glasses, faces the male subject, whose back is partially turned towards the camera, revealing his profile. The stylist's hands are expertly shaping the subject's hair. The male subject is dressed in a black jacket with a distinct brown corduroy collar over a white shirt. The bright bathroom features white walls and a window, allowing natural light to fill the space. The overall lighting is consistent and bright.
0:08man assessing hair mirror A medium shot shows the male subject standing in the bathroom, having just had his hair styled. He turns his head slightly to his right, looking into a mirror that is just out of the frame, assessing the stylist's work. The stylist, who was previously interacting with him, gracefully steps back and moves out of the shot to the left, leaving the subject in solitude to admire his newly styled hair. The bathroom is brightly lit with white walls, and a white sink is partially visible to the right, along with a yellow towel hanging on a rack. The natural light from a nearby window creates a fresh, clean atmosphere. The man's expression is calm and contemplative.
0:09man touching hair A close-up shot focuses on the male subject's face and the top of his head as he runs his hands through his dark brown, newly styled hair. He looks directly forward, perhaps into a mirror or just past the camera, with a focused and evaluative expression. His hands are prominently displayed, gently feeling the texture and hold of the hair product. The background is a blurred, light-colored bathroom wall, ensuring that the subject and his hair remain the central focus. The lighting is bright and even, accentuating the details of his hairstyle and facial features. The action demonstrates a personal, tactile assessment of the product's effect.
0:10stylist lint rolling jacket A medium shot, framed from a similar slightly lower angle and through a doorway as previous scenes, shows the stylist meticulously using a white lint roller on the male subject's black jacket. The male subject is looking downwards, his body slightly turned away from the camera, allowing the stylist to work on his garment. The scene is set in the same light-colored bathroom with white walls and a window, maintaining a bright and clean ambiance. A yellow towel hangs on a rack in the background. The lighting is consistent, bright and even, highlighting the ongoing grooming process.
0:12pomade container final branding An extreme close-up shot reprises the circular, metallic tin of 'HIGHLAND GLACIAL CLAY POMADE' on a clean white bathroom counter. The camera position is slightly angled down, identical to an earlier scene, emphasizing the lid's design. The prominent 'HIGHLAND' brand name in gold font with a deer logo is clearly visible, surrounded by text like 'GLACIAL CLAY POMADE', 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', 'BOULDER COLORADO', and 'HEALTH CONSCIOUS'. A blurred chrome bathroom faucet is in the background. The lighting is bright and even. The dominant colors are white, black, and gold. Crucially, the word 'HIGHLAND' appears as a clean white text overlay centered on the screen, reinforcing the brand name prominently.
