0:00talking head filter comparison A young Caucasian woman with long brown hair, wearing a blue and white striped shirt, is kneeling on a light beige carpet. She looks directly at the camera, speaking. Behind her, the wall is painted white on top and a light blue wainscoting on the bottom. Several framed pictures, including an American flag and a nautical scene, adorn the wall. To her left, a white Medify Air purifier is visible on the carpet next to a small wooden side table with a green plant. She holds two air filters, one visibly dirty and brown with accumulated dust, and the other clean and white, comparing them to the camera. The lighting is bright and even, likely from natural daylight. On-screen text, "Do you ever wonder what you're actually breathing in at home? Well, look how dirty my air filter got compared to a new one," appears as she speaks.
0:09filter comparison product shot A close-up shot from a low angle shows a dirty air filter and a clean air filter leaning against a white Medify Air purifier on a light beige carpet. The dirty filter, covered in a thick layer of brown dust and debris, is positioned to the left. The clean, white pleated filter is to the right. The air purifier, white with a gray top, sits behind them. The legs of a wooden table are visible above the purifier. The background features a light blue wainscoting. The lighting is bright and clear, highlighting the contrast between the two filters. On-screen text, "compared to a new one," reinforces the comparison.
A wide shot of a child's bedroom or nursery, with white walls and light blue wainscoting. On the left, there's a light-colored armchair and a small bookshelf filled with colorful children's books. In the center, a brown leather ottoman rests on the carpet. To the right, a child's bed with white frames and blue pillows is against the wall. A small wooden side table with a green potted plant and a teddy bear is next to the bed, with a white Medify Air purifier visible beneath it. Framed pictures hang on the white wall, including a pennant and a vintage car print. The overall impression is clean, cozy, and child-friendly. The lighting is bright and natural. On-screen text, "Thankfully, I'm subscribed to Medify's filter club," is visible.
0:11air purifier detail A medium close-up shot focuses on the white Medify Air purifier situated on a light beige carpet, next to a white child's bed with blue pillows. A small wooden side table, holding a green plush plant and a teddy bear, stands over the purifier. The background shows the light blue wainscoting and white wall. The lighting is bright and appears natural. On-screen text, "so I never forget to replace them," highlights the convenience feature.
0:14purifier top controls A close-up, slightly overhead shot of the top control panel of the white Medify Air purifier. The gray top features a grid pattern for air outflow and several illuminated blue and red indicator lights and buttons for functions like power, speed, and dimmer. The 'MEDIFY AIR' logo is clearly visible below the control panel. A hand enters the frame from the right, removing the dirty air filter from the side of the purifier. The background is a soft beige carpet and the legs of a wooden table. The lighting is bright and functional. On-screen text, "replace them and I save 40% on my first filter," appears.
0:16cleaning inside purifier A close-up shot focuses on the interior of the Medify Air purifier after the filter has been removed. The black internal compartment reveals a circular fan unit with a protective grille. A hand, wearing a ring, is seen wiping the inside of the unit with a soft, yellowish cleaning cloth, demonstrating maintenance. The background shows the beige carpet and the wooden legs of a table. The lighting is clear and focused on the interior of the device. On-screen text, "plus I get 10% off everyone after that," is shown, continuing the offer details.
0:19inserting new filter A close-up shot shows a clean, white pleated air filter being inserted into the side of the Medify Air purifier. The filter has a silver frame and is held by a hand from the top. The purifier is white and sits on a beige carpet, with a wooden table leg visible to the left. The lighting is bright and clear, focusing on the action of replacing the filter. On-screen text, "after that I personally run my MA-15 purifier," displays part of the narrative.
A wide shot of a child's bedroom from a slightly elevated angle. A young boy, approximately 3-5 years old, wearing a patterned shirt and khaki shorts, is standing near a brown leather ottoman in the center of the room. He claps his hands together and then runs towards a white toddler bed on the right. The room has white walls with light blue wainscoting, a bookshelf, a small wooden side table with a plant and teddy bear, and a white air purifier visible under the table. Various framed pictures decorate the wall. The lighting is bright and natural. On-screen text, "basically 24/7," continues the spoken narrative.
0:23cat and purifier in nursery A full shot from a slightly elevated angle captures a fluffy, light-colored long-haired cat, possibly a Ragdoll, walking across a white shag carpet in a brightly lit nursery. The cat walks from left to right, its fluffy tail prominent. In the background, there's a white door to the left and a rattan shelving unit or cart to the right, adorned with a framed picture, a vase with flowers, and various children's items. A white Medify Air purifier is visible on the bottom shelf of the rattan cart. The room is decorated in soft, light tones, suggesting a calm and clean environment. The lighting is bright and natural, casting soft shadows. On-screen text, "because I have them where my kids sleep and a fluffy cat on the loose," explains the need for the purifier.
0:28dirty filter close up inside A close-up shot focuses directly on a very dirty air filter, still partially inserted into the side of the Medify Air purifier. The filter is heavily caked with brown and gray dust, lint, and debris, clearly showing the amount of particulates it has captured. The silver metal frame of the filter is visible, and the internal structure of the purifier is dimly seen behind it. A human hand is holding the filter. The background is blurred, emphasizing the filter's condition. The lighting is direct, highlighting the accumulated dirt. On-screen text, "I have filters delivered every three months," details the subscription service.
0:30dirty filter comparison in hand An extreme close-up shot shows two identical air filters, both heavily covered in brown and gray dust and debris, held side-by-side by two hands against a bright white background. The filters are framed in silver metal, and their pleated surfaces are obscured by the dirt. The hands are holding them up for direct comparison, emphasizing the shared dirty state. The lighting is bright and even, making the dirt highly visible. On-screen text, "but you can adjust, pause or cancel any time," promotes the flexibility of the filter subscription.
0:32dirty filters clink together A close-up shot shows two dirty air filters, heavily caked with brown dust and debris, held by two hands against a bright white background. The hands bring the filters together, making them clink gently, an audible sound effect accompanying the action. The silver metal frames of the filters are prominent. The lighting is bright and clean, making the accumulated dirt stand out. On-screen text, "super flexible," continues to emphasize the subscription benefits.
0:34washing mesh filter An overhead close-up shot focuses on a white mesh filter being rinsed under running water in a sink. The filter has a visible pattern of small holes, and brown debris, likely dust and dirt, is seen being washed away by the water. The sink's drain is visible below the filter. The lighting is bright and functional, highlighting the cleaning process. On-screen text, "it's totally a set it and forget it thing," refers to the product's ease of use.
0:36final filter insertion A close-up shot shows a clean, white pleated air filter being fully inserted into the side of the Medify Air purifier. The filter, with its bright white pleats and silver frame, slides smoothly into the white purifier. A hand is seen guiding the filter into place. The purifier sits on a beige carpet, with a wooden table leg visible to the left. The lighting is bright and consistent. On-screen text, "one less mental load for me as a busy mom," concludes the narrative, emphasizing convenience and target audience.
