0:00man using phone with text overlays
A medium close-up shot of a young adult male, of South Asian appearance, intently focused on his smartphone. He has a neatly trimmed dark beard and dark hair, and is wearing a white henley-style t-shirt under an open grey denim-style collared shirt. A silver chain is visible around his neck. His eyes are cast downwards, and a gentle, satisfied smile is present on his face, indicating positive engagement with the phone. The background is softly blurred with warm, ambient lights, suggesting an indoor evening setting like a restaurant or cafe. The lighting is soft and frontal, illuminating his face and the phone screen. The overall color palette features warm browns and oranges in the background contrasting with the man's neutral-toned clothing. In the top left corner, the yellow Western Union logo is prominently displayed. Yellow text overlays appear sequentially: 'Money transfers...' (0-1s), 'made easy' (2-3s), 'at home or on the go.' (5-6s), and 'Send it quickly and simply' (8-9s). The camera remains static throughout this shot.
0:10western union app call to action
The scene transitions to a solid, bright yellow background that fills the entire frame. Initially, black text appears in the center, reading "straight from the Western Union app." This text then fades out. Subsequently, the black Western Union logo, featuring a stylized 'W' and the wordmark "Western Union" in a bold sans-serif font, appears prominently in the central upper portion of the screen. Below the logo, a black rectangular button with rounded corners displays the white text "Send now." Further below this, two app store badges are presented side-by-side: a black Apple App Store logo with "Download on the App Store" in black text, and a black Google Play logo with "GET IT ON Google Play" in black text, both on white rectangular backgrounds. The composition is clean, minimalist, and uses high-contrast black and yellow to emphasize branding and a clear call to action. All elements are centrally aligned.
