0:00statistical text black women
The scene opens on a stark, minimalist white background. In the center of the frame, dark blue text appears progressively, line by line. Initially, 'Black women are twice as likely to die from' is displayed. Then, 'cervical cancer, and 40% more likely to die from breast cancer than white women.*' is added below it, completing the statistical statement. The asterisk leads to a footnote that appears at the very bottom of the screen: '*U.S. Department of Health and Human Services, Office of Minority Health'. The lighting is bright and even, creating a clean, high-contrast look between the white background and the dark blue sans-serif font. No other elements or actions are present, focusing solely on the informative text. The dominant color palette is pure white and a deep, royal blue.
0:07statistical text hispanic women
This scene mirrors the previous one with a stark, minimalist white background and dark blue text appearing progressively. The text states: 'Hispanic women are 40 percent more likely to be diagnosed with cervical cancer, and 30 percent more likely to die from the disease, than non-Hispanic white women.' Similar to the first text screen, a footnote appears at the bottom: '*U.S. Centers for Disease Control and Prevention'. The composition is centered, with the text aligned horizontally. The lighting remains bright and even, providing a clean aesthetic. The color palette is consistent with the prior text-based scene, featuring white and a deep blue, emphasizing clarity and readability of the statistics.
0:14madison keys medium shot light background
A medium shot frames a young woman, Madison Keys, speaking directly to the camera. She is positioned centrally in the frame, her torso visible from the chest up. The background is a well-lit, light grey brick wall, creating a subtle texture without distracting from the subject. Soft, diffuse lighting illuminates her face evenly, with gentle highlights on her hair and skin, suggesting a professional studio setup. She maintains eye contact and gestures occasionally with her hands to emphasize her points. White text subtitles appear at the bottom of the screen, transcribing her speech. A graphic overlay in the bottom left corner displays the 'WTA' logo in purple, with her name 'MADISON KEYS' and 'USA' below it. The overall color palette is muted, with the grey background, white shirt, and purple graphic providing subtle contrast.
0:28madison keys close up dark background
The camera transitions to a close-up shot of Madison Keys, focusing on her face and upper chest, framed from the mid-neck up. Her gaze is directed slightly off-camera to the right, suggesting she is conversing with an off-screen interviewer or reflecting thoughtfully. The background is significantly darker and out of focus, featuring blurred shapes of dark teal and deep blue, creating a more intimate and contemplative mood. The lighting remains soft and flattering, highlighting her features. White text subtitles continue to appear at the bottom of the screen, transcribing her speech. The color palette shifts to incorporate darker tones in the background, contrasting with her fair skin and light shirt, drawing attention to her expressions and words.
0:38madison keys medium shot light background return
The scene returns to a medium shot of Madison Keys, identical in framing and background to the previous medium shot. She is positioned centrally, speaking directly to the camera with continued eye contact. The well-lit, light grey brick wall serves as the background. Soft, diffuse lighting illuminates her evenly. She continues to articulate her points, using more animated hand gestures in this segment to convey passion and conviction. White text subtitles at the bottom of the screen transcribe her speech. The graphic overlay with the 'WTA' logo, her name, and 'USA' is still present in the bottom left corner. The consistent lighting and background reinforce the professional interview setting, maintaining a focus on her message.
0:45madison keys close up dark background return
The camera again shifts to a close-up shot of Madison Keys, identical in framing and background to the previous close-up. Her face and upper chest fill the frame, and she directs her gaze slightly off-camera to the right. The background is dark, blurred, and out of focus, displaying tones of dark teal and deep blue, creating an intimate and serious atmosphere. The lighting is soft and focused on her, bringing out the texture of her hair and the expressiveness of her face. White text subtitles continue to transcribe her speech at the bottom of the screen. This shot emphasizes her emotional connection to the topic, using the close framing and darker background to convey intensity.
0:51call to action text
The scene reverts to a stark, minimalist white background. In the center of the frame, dark blue text appears all at once: 'Make your health a top priority'. This is a direct call to action, presented in a clean, sans-serif font. The lighting is bright and even, maintaining the high-contrast aesthetic seen in the earlier text screens. The color palette is simple, featuring only white and a deep, royal blue, designed for maximum readability and impact. No other visual elements are present, ensuring the message is the sole focus.
0:54closing logo and call to action
The final scene features a white background with a vibrant purple logo prominently displayed in the center. The logo consists of a stylized female figure, possibly a tennis player, in a dynamic pose holding a tennis racket, forming part of a larger circular design. To the right of this graphic, the word 'HOLOGIC' is written in a dark sans-serif font, followed by 'WTA TOUR' in a larger, bolder, sans-serif font, also in purple. Below the logo, two lines of dark blue text serve as a call to action: 'See your healthcare provider today.' and 'screeningsforher.org'. The lighting is bright and even, emphasizing the clean white background and the bold purple and dark blue text and graphics. The overall color palette is white, purple, and dark blue, creating a clear and professional final visual. The composition is balanced and centrally focused on the brand and message.
