0:00talking head introduction
A medium shot frames a young Caucasian woman, appearing to be in her early to mid-20s, from the chest up. She has long, straight blonde hair with some lighter highlights framing her face, and bright green eyes. Her makeup is natural, with rosy cheeks. She is smiling genuinely and speaking directly to the camera. She wears a light blue, slightly oversized denim button-up shirt, unbuttoned at the top to reveal a delicate gold necklace. The background is a soft-focus indoor setting, likely a bedroom or living room, featuring a light gray wall, a white door frame on the left, and a dark brown ceiling fan visible towards the top right. The lighting is soft, even, and appears to come from the front, illuminating her face without harsh shadows. The overall color palette is warm and inviting, dominated by the woman's blonde hair, the blue denim, and the neutral background. White text overlays appear at the bottom: "Having your choice in birth control is important" and "and no matter if you choose hormonal or hormone free birth control, you should have a system that's simple and reliable".
0:06app overlay logo
This scene maintains the same framing and background as the previous one, with the young woman still present. However, a large, rectangular graphic overlay in a solid deep purple color is now prominently displayed in the center of the screen, covering the woman's face and upper chest. The graphic features white text that reads "Natural Cycles" in a clean, modern font, with a small circle 'o' as part of the logo. Below this, smaller white text states "CE 0123 Cleared by FDA". The top portion of the woman's blonde hair, her shoulders, and the light blue denim shirt are still visible around the edges of the purple overlay. The lighting and background remain consistent, contributing to a calm and well-lit atmosphere. The color palette is dominated by the contrasting deep purple and white of the graphic against the softer blues and neutrals of the woman and background.
0:08app overlay temperature data
The scene continues with the young woman in the same medium shot, but the previous purple graphic overlay is replaced by a white rectangular overlay, representing a smartphone app interface. This interface initially shows a 'Today' screen with a circular graph and text 'Monday - Cycle Day 23' and '--°F'. After a moment, a pop-up window appears over this main screen, titled 'Past temperature data added'. This pop-up displays a list of dates (Jun 17, 2025 to Jun 23, 2025) and corresponding temperature readings (e.g., 97.70°F) with green checkmarks, indicating successful data entry. A 'Close' button is visible at the bottom of the pop-up. The woman's blonde hair and light blue denim shirt are still partially visible around the edges of the white app overlay, with the blurry room background behind her. The lighting remains soft and even. The color palette is clean, with the white app interface and pop-up contrasting with the subtle colors of the background and the woman's visible features. White text overlay at the bottom says: "FDA cleared contraception app that uses the Oura Ring to monitor temperature fluctuations."
0:10phone app demonstration
This is a close-up, slightly overhead shot focusing on a person's hands holding a black smartphone. The phone case is black with some colorful, abstract floral designs on the sides. The person's left hand, with light teal-colored nail polish, holds the phone firmly, while the index finger of their right hand (also with teal nail polish and a gold ring on the ring finger) is actively interacting with the screen. The smartphone screen displays a dark blue app interface with a prominent green line graph showing fluctuating data points, presumably temperature, over time. Text elements like 'Cycle Insights' and numerical values are visible. The phone is resting on a black quilted blanket or pillow. In the blurred background, white bed sheets are visible on the left, and a white wall with a white window curtain and a small white, cylindrical device (possibly an air purifier or smart speaker) are on the right. The lighting is soft and bright, appearing to come from the right, creating gentle highlights on the phone and hand. The dominant colors are the dark blue of the app, the black of the phone and blanket, and the white of the bedding and curtains, with a pop of green from the graph and teal from the nails.
0:14talking head explanation 2
The scene returns to the medium shot of the young Caucasian woman, identical to the first scene. She is smiling and speaking directly to the camera, wearing her light blue denim button-up shirt. Her long, straight blonde hair is still framing her face and cascading over her shoulders. The background remains the same soft-focus indoor room with the light gray wall, white door frame, and dark brown ceiling fan. The lighting continues to be soft, even, and front-facing. The overall color palette is consistent with the initial shot, emphasizing warm tones and natural colors. White text overlays at the bottom reinforce her message: "no hormones no pills and no manual thermometers".
0:17app overlay cycle insights
This scene again features the young woman in the medium shot, but her face and upper body are now largely covered by a dark blue rectangular graphic overlay, representing another section of the Natural Cycles app. The graphic is titled 'Cycle Insights' and includes two tabs: 'Temperature' (currently selected) and 'History'. Below this, a detailed bar graph displays temperature data across a timeline from 'Jun 24' to 'Jul 15'. Vertical green bars, varying in height above and below a central horizontal line, illustrate temperature fluctuations, with numerical values like '+0.1 °F' and '+0.9' / '-0.9' indicating deviations. The woman's blonde hair and parts of her light blue denim shirt are visible around the edges of the dark blue overlay, with the blurry room background still present behind her. The lighting remains consistent. The color palette is dominated by the deep blue and vibrant green of the app interface, contrasting with the more subdued tones of the background. White text overlay at the bottom reads: "captured by the Oura Ring to find your fertility window and give you key insights on your body".
0:22talking head explanation 3
The scene reverts to the consistent medium shot of the young Caucasian woman from the previous 'talking head' segments. She is smiling and articulating her message directly to the camera, dressed in her light blue denim shirt. Her long, blonde hair remains styled around her face. The background is the same soft-focus interior room with the light gray wall, white door frame, and dark brown ceiling fan, maintaining the cozy and well-lit atmosphere. The front-facing, soft lighting ensures her features are clearly visible. The color palette continues to be warm and natural. A white text overlay at the bottom states: "so instead of guessing".
0:24app overlay research library
The young woman is still visible in the medium shot, but a white rectangular graphic overlay, representing another detailed section of the app, now covers her face and upper body. This app interface is highly structured, featuring sections titled 'Guides', 'Quizzes', 'Definitions', 'Research library', and 'On the blog'. Each section contains various small, stylized icons in purple and white, representing concepts like an Oura ring, sperm, ovulation, cycle, LH, and period drops. The 'Research library' section displays two small thumbnail images: one of a diverse couple embracing in bed, and another of a person in a white medical coat looking at documents, with corresponding article titles and dates below them. The woman's blonde hair and the light blue denim shirt are visible around the edges of the white app overlay, with the soft-focus room background behind her. The lighting is consistent. The color palette is clean, dominated by the white and purple of the app, contrasting with the subtle background and visible parts of the woman. White text overlay reads: "you can simply look at your natural Cycles app to understand your body".
0:26talking head call to action
The scene concludes with the familiar medium shot of the young Caucasian woman, identical to previous 'talking head' segments. She maintains a friendly, engaging smile and speaks directly to the camera, wearing her light blue denim button-up shirt. Her long, straight blonde hair remains consistently styled. The background is the same soft-focus indoor setting with the light gray wall, white door frame, and dark brown ceiling fan. The soft, even, front-facing lighting illuminates her features. The color palette continues to be warm and natural, creating a welcoming impression. White text overlays at the bottom provide a call to action: "you can get a free 28 day trial of Natural Cycles with an Oura Ring purchase so you can try it yourself".
