0:00logo and mattress intro
The scene opens with a dynamic animation against a dark, near-black background. The 'ASHLEY' logo, featuring an orange house icon and white text, appears in the upper center, fading in. Below it, the outline of a person sleeping, followed by the word 'TEMPUR' in white, also fades in and glides from left to right. Simultaneously, a modern mattress on a black base with legs materializes from the bottom right, rotating slightly and settling into a slightly angled position in the lower half of the frame. The mattress is predominantly white with subtle light blue wave-like patterns on its surface, and a dark grey or black side panel with a light blue stripe. The lighting is focused and clean, highlighting the mattress against the dark, featureless backdrop. The overall color palette is minimalist, dominated by blacks, whites, and touches of orange and light blue.
0:01mattress with brand collaboration
This scene displays the same modern mattress centered in the lower half of the frame, but against a new, textured background. The background is a dark blue, almost black, with subtle, undulating light blue lines that mimic gentle waves or sound patterns, creating a sense of calm and depth. The 'ASHLEY' logo remains at the top. Below it, the 'TEMPUR-PEDIC' logo (with the sleeping figure outline) appears, followed by an 'x' symbol, and then the word 'Calm' in an elegant, flowing script. Underneath this, the tagline 'CALM MIND. RELAXED BODY. QUALITY SLEEP.' is displayed in white, sans-serif text. The lighting is soft and even, highlighting the mattress and text. The color palette combines deep blues and blacks with crisp white text and the orange Ashley logo, maintaining a serene and professional aesthetic. There's a subtle visual effect of the blue wave lines emanating from behind the mattress and logos.
0:03woman with calm app
The frame shifts to a medium close-up of a young adult woman, positioned on the left side, slightly cropped at the chest. She has fair skin, light brown hair, and is wearing light blue or grey pajama-style loungewear. Her head is tilted slightly downwards, focused intently on a black smartphone she holds in both hands, clearly displaying the 'Calm' meditation app interface. Her expression is serene and focused, with a faint smile. In the background, the soft blue wavy pattern from the previous scene continues, providing a cohesive visual theme. Text overlays appear: 'Free 3-month Calm trial**' in large white letters, followed by 'with Tempur-Pedic® mattress purchase and registration' in smaller text. A legal disclaimer scrolls at the very bottom. The lighting is soft and ambient, casting a gentle glow on her face and hands, consistent with an indoor, possibly bedroom, setting. The dominant colors are blues, greys, and her natural skin tones.
0:06man with calm app
The scene transitions to a medium close-up of a young adult man, positioned on the right side of the frame, cropped at the chest. He has medium-dark skin and short, dark hair. He is wearing a comfortable grey long-sleeved shirt, possibly pajamas or loungewear. Like the woman in the previous scene, he holds a black smartphone in both hands, looking down at its screen, which displays the 'Calm' app interface. His expression is calm and engaged, with a slight, contemplative smile. The background retains the subtle blue wavy pattern, providing continuity. The text overlays from the previous scene, 'Free 3-month Calm trial**' and 'with Tempur-Pedic® mattress purchase and registration', are present, with an additional line appearing: 'A leading app for helping you sleep more, stress less & live mindfully.'. The legal disclaimer continues at the bottom. Soft, diffused lighting illuminates the scene, creating a peaceful atmosphere. The dominant colors are blues, greys, and warm skin tones, similar to the preceding shot.
0:08couple sleeping peacefully
This scene presents a wide shot of a couple, a man and a woman, sleeping peacefully in a bed. The man, with dark skin and short dark hair, is on the right, and the woman, with dark curly hair and medium-dark skin, is on the left. Both are lying on their backs, partially covered by light blue bedding, with their heads resting on soft, grey pillows. Their hands are gently clasped in the center of the bed, indicating intimacy and shared relaxation. The background is a consistent dark blue with the subtle, wavy light blue patterns. The 'ASHLEY' logo remains at the top. The text overlays from the previous scene are prominently displayed: 'Free 3-month Calm trial**', 'with Tempur-Pedic® mattress purchase and registration', and 'A leading app for helping you sleep more, stress less & live mindfully.'. An additional line reads: 'Unlock a full library of meditations, Sleep Stories®, music, and other features'. The legal disclaimer scrolls at the bottom. The lighting is soft and dim, suggestive of nighttime or a tranquil bedroom environment, with cool blue tones dominating the color palette, reinforcing the 'Calm' theme.
0:10calm app sleep tracker
The scene features a prominent display of a smartphone screen, centrally positioned but slightly tilted, showcasing a 'SleepTracker AI' interface from the Calm app. The phone's screen displays a circular graphic indicating a 'Sleep Quality Score' of '86' and 'Great'. Below this are several icons for different sleep functions or content categories like 'Fall Asleep with Calm', 'Sleep Stories', and 'Meditation'. The background is a composite: on the left, a partial view of a light wooden nightstand with a subtle texture and a clock, while on the right and extending upwards, a blurred portion of a white mattress with blue patterns is visible. The consistent dark blue background with wavy light blue lines fills the top and bottom of the frame. The 'ASHLEY' logo and all previously introduced text overlays remain, including the legal disclaimer. The lighting is bright and clear on the phone screen, contrasting with the softer, ambient light on the background elements. The overall color scheme is dominated by blues, whites, and the dark grey of the phone, with warm wood tones from the nightstand.
0:11calm app explore screen
This scene is a continuation of the previous shot, with the same smartphone still centrally positioned, but now displaying a different screen of the 'Calm' app: the 'Explore Calm' section. This screen features a grid layout of various visual tiles, each representing different meditation, sleep story, or music categories, like tranquil landscapes, starry nights, or abstract patterns. The background remains consistent with the partial nightstand on the left, the blurred mattress on the right, and the dark blue wavy pattern filling the rest of the frame. The 'ASHLEY' logo and all text overlays, including the legal disclaimer, persist. The lighting conditions are unchanged, with the bright phone screen drawing attention. The color palette continues with blues, whites, and the wooden tones, emphasizing the app's diverse content offerings within a serene context.
0:12calm app soundscape mode
The scene continues with the smartphone display, once again showing a different screen from the 'Calm' app. This time, it's a specific 'Soundscape mode' interface for 'The Nordland Night Train'. The screen features playback controls (play/pause, skip), a progress bar, and options to 'Enable Soundscape mode'. The background elements are identical: the partial wooden nightstand on the left, the blurred mattress on the right, and the dark blue wavy pattern. All text overlays – 'ASHLEY' logo, 'Free 3-month Calm trial**', 'A leading app for helping you sleep more...', and the legal disclaimer – are still present. The phone screen is brightly illuminated, standing out against the subtly lit background. The color scheme of blues, whites, and wood tones is maintained, highlighting the specific feature of soundscapes within the Calm app.
0:13final logo and disclaimer
The scene transitions to a darker, more abstract background featuring undulating dark blue and black textured waves, reminiscent of soundwaves or subtle ripples. In the upper center, the 'ASHLEY' logo with its orange house icon appears prominently. Below it, the full 'TEMPUR-PEDIC x Calm' collaboration logo is displayed, featuring the sleeping figure outline, 'TEMPUR-PEDIC', an 'x', and 'Calm' in script. Both logos are crisp white against the dark, moving background. At the very bottom of the screen, the legal text '© 2025 Ashley Global Retail, LLC. All rights reserved.' is visible. The animation involves the blue wave patterns subtly moving and shifting throughout the scene, creating a dynamic yet sophisticated feel. The lighting is low-key, emphasizing the glow of the white and orange logos against the deep blue and black textures. The overall color palette is cool and modern, focusing on deep blues, blacks, and whites.
