0:00intro product reveal The scene opens with a close-up shot of a young, blonde woman sitting in the driver's seat of a car. She is smiling and looking directly at the camera, holding up a rectangular, light beige and white zipper wallet with a small black logo. The wallet has a textured, ribbed canvas-like finish on the white section and a smooth, light brown/tan leather accent on the top flap. Bright, natural daylight floods the car interior, creating soft shadows. The car's ceiling and rearview mirror are visible in the blurred background. White text overlays the video, starting with 'THREAD'S'. The overall mood is casual and friendly.
0:01comparison old vs new The same young woman is still in the driver's seat, looking at the camera. She now holds the Thread's zipper wallet in her left hand and a clear, zip-top plastic bag in her right hand. The plastic bag contains various small, white items, likely toiletries or small accessories, and is labeled 'DATE' and 'CONTENTS'. The text overlays on the screen change from 'SO' to 'EVERYTHING' to 'THIS', emphasizing the transition. The bright car interior with glimpses of green foliage outside remains the background. Her expression is bright and engaging, suggesting enthusiasm for the product's organizational benefits.
The young woman, still in the car, holds the Thread's zipper wallet in both hands. She gestures with her right hand towards the wallet, as if explaining how she will transfer items. The text 'I'M' is briefly overlaid on the screen. The framing remains a medium shot, focusing on her upper body and the wallet. The lighting is consistent, with soft, bright sunlight. Her expression is focused yet pleasant, communicating a clear intention to demonstrate the wallet's functionality.
0:06insert card elastic pocket The camera maintains a medium shot of the woman in the car. She now holds the wallet in her left hand, revealing a small, white plastic card in her right hand. She carefully inserts the white card into an elastic pocket on the front of the wallet. The card has a subtle texture and features the Apple logo. Text overlays include 'I USE', 'IN', and 'ELASTIC', highlighting the specific feature. Her movements are precise, demonstrating the ease of use. The car's interior serves as the background, with the bright exterior visible through the window.
0:08insert credit card rfid pocket The woman is still seated in the car. She holds the wallet in her left hand and a dark blue credit card in her right hand, displaying it to the camera before inserting it into a different pocket on the wallet. This pocket appears to be made of the light beige leather, distinct from the elastic pocket. Text overlays appear: 'PUTTING', 'THIS', and 'PROTECTED', referring to the RFID protection feature. Her actions are clear and illustrative, focusing on showing the card and then securing it within the wallet. The light conditions and car interior background remain consistent.
0:11insert less used cards The woman is still sitting in the car, holding the wallet in her left hand, now open with the zipper visible. She holds another white plastic card (Capital One Visa Signature) in her right hand, showing it before tucking it into one of the zippered compartments inside the wallet. The text overlays 'SOME', 'USE', 'INSIDE', and 'POCKET' guide the viewer through the action. The interior of the wallet is briefly visible, showing a light green lining. Her movements are deliberate, demonstrating the wallet's capacity for organization. The car's interior background and lighting remain unchanged.
The woman is still in the car, holding the wallet in her left hand. She unfolds a ten-dollar bill in her right hand, holding it up for the camera to see. She then carefully folds the cash and inserts it into another compartment within the open wallet, which has a light green lining. Text overlays 'CASH', 'SO I'M', 'THAT', 'INSIDE', and 'POCKET' appear as she speaks. Her movements are clear, highlighting the wallet's ability to store cash neatly. The car interior, with natural light, remains the backdrop.
The woman is still sitting in the car, holding the Thread's wallet in her left hand. She holds up a small, black and red SD card (SanDisk Extreme 128GB) in her right hand, showing it clearly to the camera. Text overlays 'BUT', 'EXTRA', 'WALLET', and 'PICTURES' accompany her explanation. Her expression is friendly and engaging as she talks about keeping an extra SD card in her wallet for pictures, demonstrating an unexpected but useful storage feature. The car interior continues to be the setting with bright, natural light.
The woman is in the car, holding the Thread's wallet in her left hand. She holds up a small, white Bic lighter with a pink design in her right hand. Text overlays 'YOU', 'NEED A', and 'LIGHTER' are displayed. She then inserts the lighter into one of the open compartments of the wallet, demonstrating its versatility for carrying various small items. Her expression is natural and casual, conveying practical advice. The consistent car interior and bright lighting frame the action.
The woman is back in the driver's seat of her car. She holds the Thread's wallet in her left hand, now closed and zipped. She holds a white tube of lip balm in her right hand. Text overlays 'I'LL' and 'BALM' appear. She gestures towards the wallet's carabiner clip, indicating that she will attach the lip balm there. Her expression is anticipatory and friendly. The scene is brightly lit by natural light, showing the car's beige interior as the background.
0:30lip balm attached The woman is in the car, holding up the Thread's wallet. The white lip balm tube, now customized with a plaid sticker matching the wallet's lanyard, is attached to the carabiner clip hanging from the wallet's zipper pull. Text 'BALM' remains overlaid. She holds the lip balm firmly, showing how it securely attaches to the wallet. Her expression is satisfied, highlighting the convenience. The car interior provides a neutral, bright background.
The woman is still in the car, holding the Thread's wallet with the attached lip balm in her left hand. She holds up a set of car keys in her right hand, including a car fob and several metal keys, along with a small hand sanitizer bottle attached to the keyring. Text overlays 'LEAST' and 'KEYS' are shown. She prepares to attach the keys to the wallet's carabiner clip, indicating the final item. Her expression is casual and focused on the task. The car interior is visible in the background, bathed in natural light.
0:34final wallet assembly The woman is in the car, holding up the fully assembled Thread's wallet. The lip balm and keys are now securely attached to the wallet's carabiner clip, creating a compact, all-in-one carry solution. Text overlays include 'SO MUCH', 'THAN', and 'BEFORE'. She smiles broadly, demonstrating her satisfaction with the organized setup. The car interior and natural light remain consistent. The plaid strap attached to the wallet, matching the lip balm sticker, adds a coordinated aesthetic. Her body language expresses convenience and efficiency.
The woman in the car holds up the fully assembled Thread's wallet in her left hand and the clear plastic bag (from the beginning of the video) in her right hand, clearly contrasting the old, bulky method with the new, compact solution. Text overlays appear: 'IF YOU HAVEN'T', 'NEW', and 'TRY'. She then dismisses the plastic bag and holds the wallet up to the camera with both hands, inviting viewers to try the product. Her smile is enthusiastic and persuasive. The car interior, brightly lit by natural light, continues to be the setting.
