0:00man puts hat on child
The scene opens with a medium shot of a man holding a small child, both positioned slightly to the left of the frame's center. The man, wearing a light blue hooded long-sleeve shirt with the hood up, black sunglasses on his head, and black gloves, gently places a light brown baseball cap onto the child's head. The child is wearing a light blue hooded long-sleeve shirt and blue jeans. They are outdoors on a sunny day, with a light-colored gravel or dirt ground beneath them. In the background, there's a white corrugated metal building and a glimpse of green foliage. The lighting is bright and natural, casting soft shadows. The overall color palette is muted with blues, browns, and whites, suggesting a calm, rural setting. A partial view of a dark ATV tire is visible on the far left. White text, 'MY FAMILY AND CARHARTT MADE ME AWARE THAT', is overlaid at the bottom-center of the screen.
0:01man grooming horse
The camera transitions to a medium shot of the same adult male, now standing next to a light brown horse. The horse's head is visible on the left side of the frame, and its body extends towards the right. The man is wearing the same light blue hooded Carhartt shirt, black pants, and work boots, with black gloves. He is focused on grooming the horse's lower leg with a brush. The horse is tethered to a large, light grey horse trailer that dominates the background, parked on a dirt or gravel path. The scene is bathed in bright sunlight, typical of an outdoor rural environment. The overall mood is diligent and calm. The white text, 'MY FAMILY AND CARHARTT MADE ME AWARE THAT', remains overlaid at the bottom-center of the screen, consistent with the previous shot.
0:02man saddling horse
This medium shot continues the narrative, showing the man preparing the horse. The adult male, still in his blue hooded shirt, black pants, and work boots, is now securing a saddle onto the horse's back. The horse stands patiently, its light brown coat gleaming in the bright sunlight. The horse trailer remains prominently in the background, a large, silver-grey structure against a clear blue sky. The ground is a mixture of dirt and gravel. The lighting is strong and direct, characteristic of a sunny outdoor day, highlighting the textures of the horse's coat and the man's clothing. The focus is on the practical task of saddling. The white text, 'IF I KEEP SPENDING LONG, HOT DAYS IN THE SUN,', is now overlaid at the bottom-center of the screen, continuing the voiceover narrative.
0:03man cleaning horse hoof
A close-up shot focuses on the man's gloved hands meticulously cleaning a horse's hoof. The man, wearing black gloves and dark pants, is bent over, holding the horse's right front hoof with one hand and using a tool, possibly a hoof pick, in the other hand. The horse's lower leg and part of its light brown body are visible in the upper portion of the frame. The hoof rests on a bright green plastic or rubber stand, aiding the cleaning process. The ground is a mixture of light brown dirt and small rocks. The sunlight is bright and overhead, casting minimal shadows and illuminating the detailed work. The overall atmosphere is one of careful maintenance. The white text, 'IF I KEEP SPENDING LONG, HOT DAYS IN THE SUN,', remains on screen.
0:04man petting horse
The scene shifts to a medium shot of the man, dressed in his light blue hooded Carhartt shirt and black pants, gently petting the horse's face. The horse, with its light brown coat, is positioned to the left, facing towards the man. The man's right hand is on the horse's muzzle, and his left arm is relaxed by his side. The horse trailer is still visible in the bright, sunny background, along with a glimpse of blue sky and sparse trees. The ground is dirt and gravel. The lighting is clear and direct. The interaction between the man and horse is tender and affectionate, conveying a strong bond. The white text, 'IF I KEEP SPENDING LONG, HOT DAYS IN THE SUN,', is still present, emphasizing the ongoing narrative about sun protection.
0:05man applies sunscreen to boy
This medium shot shows the man, now kneeling on his right knee, applying sunscreen to the face of the young boy. The man is wearing a light blue hooded long-sleeve shirt, dark pants, and work boots. The boy is wearing a long-sleeve green shirt, blue jeans, and brown cowboy boots, with a light brown baseball cap on his head. They are outdoors on a dirt/gravel patch in front of a white corrugated metal building, likely a barn or shed. The lighting is bright and sunny, highlighting their actions. The man carefully rubs sunscreen on the boy's cheek, who looks up at him with a neutral, slightly focused expression. The scene conveys a sense of paternal care and attention to sun safety. The white text, 'I NEED TO TAKE SUN PROTECTION MORE SERIOUSLY.', is now overlaid at the bottom-center of the screen.
0:06man and boy with sunscreen
This medium shot captures the man and the boy standing together, looking at a bright orange sunscreen bottle held by the man. The man, still in his light blue hooded Carhartt shirt, dark pants, and work boots, is on the left, slightly stooped. The boy, in his green long-sleeve shirt, blue jeans, and brown cap, stands beside him on the right, looking down at the bottle. An orange sunscreen bottle with a white cap is clearly visible in the man's left hand. They are in the same outdoor setting, on a dirt/gravel patch in front of the white corrugated metal building. The bright sunlight creates clear visibility. The interaction suggests a shared understanding or discussion about the sunscreen. The white text, 'I NEED TO TAKE SUN PROTECTION MORE SERIOUSLY.', persists on the screen.
0:07boy trying on hat indoors
The scene changes to an indoor, sheltered environment, possibly a barn or riding arena, with a sandy or sawdust-covered floor. A medium shot shows the man and the young boy standing. The man, wearing his light blue hooded Carhartt shirt and black pants, stands on the left. The boy, in his green long-sleeve shirt, blue jeans, and brown cap, is on the right, actively pulling a brown baseball cap onto his head with both hands. In the background, there's a large pile of light brown sawdust or sand, and metal fencing or stable structures. The lighting is softer and more diffused than the outdoor scenes, indicating an indoor setting with natural light filtering in. The overall color palette is earthy with browns, greens, and blues. The white text, 'THANKFULLY, CARHARTT CAME OUT WITH A LINE OF', is now overlaid at the bottom-center.
0:08man with dog indoors
The camera captures a medium shot of the man, now wearing a grey long-sleeve shirt and black pants, bending over a large pile of light brown sawdust or sand in an indoor, sheltered environment. A reddish-brown dog approaches him from the right, sniffing the ground near his feet. The man is picking up something from the ground. The background consists of the massive sawdust pile and metal fencing, suggesting a working farm or stable environment. The lighting is natural but diffused, typical of a large open-sided barn. The color palette is dominated by warm browns, grey, and the vibrant red-brown of the dog. The white text, 'SUN PROTECTION CLOTHES CALLED FORCE SUN DEFENDER™.', is now overlaid at the bottom-center, promoting the product.
0:09boy playing in sawdust
This medium shot shows the young boy actively playing on a large pile of light brown sawdust or sand. He is wearing a long-sleeve olive green shirt, blue jeans, and brown cowboy boots with a brown baseball cap. He is in motion, pushing off the side of the sawdust pile with one hand and one foot, looking as if he's either climbing or sliding down. The background is dominated by the large pile of sawdust and metal fencing, maintaining the indoor, sheltered farm-like setting. The lighting is diffused and natural. The scene conveys energetic playfulness. The white text, 'SUN PROTECTION CLOTHES CALLED FORCE SUN DEFENDER™.', continues to be displayed at the bottom-center of the frame.
0:10man and child by water trough
The camera, positioned slightly behind and to the left of the subjects, captures the man holding the small child, both looking out over a rural landscape. The man is wearing a grey Carhartt long-sleeve hooded shirt with the 'Carhartt' logo prominently displayed vertically on the back in white. He also wears dark pants and a black baseball cap with sunglasses. The child, held in his arms, wears a light blue hooded shirt and a brown bucket hat. They stand next to a large black plastic water trough, which is partially filled with murky water, in the foreground. Beyond them, a vibrant green field stretches out under a clear blue sky, with a line of trees in the distance. The sun is bright, creating clear visibility and highlighting the 'Carhartt' logo. The scene feels open and expansive, depicting a moment of observation. White text, 'IT'S LIGHTWEIGHT, SWEAT-WICKING AND PROTECTS AGAINST HARMFUL UV RAYS.', overlays the bottom of the screen.
0:15family walking by river
The camera is positioned slightly behind and to the left of the subjects, capturing the man carrying the small child, and the older boy, all walking along the bank of a flowing river. The man, in a light grey long-sleeve shirt and light brown pants, carries the child (in a light blue hooded shirt and brown bucket hat). The older boy, in an olive green long-sleeve shirt and blue jeans, walks ahead. A reddish-brown dog is also visible near the boy. The river, with moving water, is to the left, and a dense, lush green bank with tall grass and trees forms the background. The lighting is bright and natural, indicating a sunny outdoor day. The scene depicts a family outing in a natural environment. The white text, 'IF MY FAMILY CATCHES ME WITHOUT SUN PROTECTION', is now overlaid on the screen, continuing the narrative.
0:17family by river from behind
The camera maintains a similar perspective, showing the man carrying the small child, and the older boy, walking away from the camera along the lush, green bank of a river. The man, in his grey shirt and tan pants, carries the child (in blue and a brown bucket hat). The older boy, in green and blue jeans, walks slightly ahead and to the right. A reddish-brown dog is visible in the foreground, sniffing the grass near the water's edge. The fast-flowing river is prominent on the left, reflecting the bright sky. The banks are covered in thick green grass and reeds, with distant trees. The natural lighting is strong. The scene continues to portray a family enjoying nature. The white text, 'I OWE THEM A CARHARTT HAT!', is now overlaid at the bottom-center of the screen.
0:18child with toy fishing rod
A close-up shot features the young child, now standing by the river, holding a green and yellow toy fishing rod. He is wearing a light blue hooded long-sleeve shirt and a brown bucket hat. His face, looking intently towards the left of the frame, is clearly visible, showing a serious and focused expression. The background is a soft blur of green foliage, tall grass, and the flowing river, indicating a natural, outdoor setting on a sunny day. The lighting is bright, illuminating his face and the toy rod. The scene captures a moment of quiet concentration and youthful imitation of fishing. The white text, 'SEND THIS TO SOMEBODY YOU CARE ABOUT', is now overlaid at the bottom-center.
0:20family fishing by river
A wide shot shows the man and two children fishing along the bank of a beautiful, clear river. The man, wearing a light grey long-sleeve shirt and a black baseball cap, stands in the center, holding a fishing rod. The older boy, in a green long-sleeve shirt and brown cap, stands to his left, also holding a rod. The youngest child, in a light blue shirt and brown bucket hat, is on the man's right. The river flows vigorously past them, and the opposite bank is covered in lush green grass and trees, some with white blossoms, suggesting springtime. The sky is clear blue. The natural lighting is bright and inviting, creating a serene and idyllic outdoor family scene. The white text, 'AND YOU CAN SHOP THE WHOLE FORCE SUN DEFENDER™ LINE', is now overlaid at the bottom-center.
0:22man and boy thumbs up indoors
The final scene returns to the indoor, sheltered setting with the sandy ground, showing the man and the young boy standing side-by-side, giving a 'thumbs up' gesture to the camera. The man is wearing his light blue hooded Carhartt shirt, black pants, and work boots, with his black cap and sunglasses. The boy is in his olive green long-sleeve shirt, blue jeans, and brown cap. Both are smiling broadly. A large, stylized white 'C' logo, representing Carhartt, is overlaid in the upper right quadrant of the frame, with concentric lines forming its shape. The background features the sawdust pile and metal fencing. The lighting is diffused and even. The scene conveys happiness, satisfaction, and endorsement of the product. The white text, 'AT CARHARTT.COM.', is overlaid at the bottom-center, providing a call to action.
