0:00shopping cart close up A vibrant, high-angle close-up shot capturing the interior of a bright red, perforated plastic shopping cart, characteristic of Target stores. The cart is filled with a variety of groceries and health products, creating a colorful and inviting display. Prominently featured are two white and light-blue cylindrical bottles of 'First Day' gummy vitamins, labeled 'Women The Multi' and 'Teens The Multi,' positioned centrally. Around them are fresh produce like a bag of green spinach, green grapes in a clear plastic bag, and a bunch of yellow bananas. Other items include a large clear bottle of purified drinking water, sliced sharp cheddar cheese in yellow packaging, and bread. The lighting is bright and even, typical of a retail environment, highlighting the textures and colors of the products. A white text overlay 'First Day' is visible at the bottom center.
0:01self checkout scanning A medium shot showing a female shopper actively engaging with a self-checkout kiosk in a brightly lit Target store. The woman stands to the left of the screen, dressed in a dark puffer jacket and blue jeans, with a slight smile on her face. She holds a blue-topped 'First Day' bottle in one hand and operates a barcode scanner with the other, pointing it at the product. A red Target shopping cart, containing a large bottle of water, is positioned to her left. To her right, several white shopping bags are starting to accumulate next to the self-checkout screen. The background reveals other shoppers and the typical busy environment of a Target store, with red and white holiday decorations (like large candy canes) hanging from the ceiling. White overhead lighting illuminates the scene uniformly. A text overlay reads 'is officially at Target,'.
0:02vitamin aisle shopping A medium shot captured from slightly above eye level, showcasing a female shopper navigating a vitamin and supplement aisle in a Target store. The aisle is long and well-stocked with numerous colorful bottles and packages on white shelves, creating a vibrant display. The woman, dressed in a dark puffer jacket and jeans, stands in front of a shelf, carefully examining a 'First Day' bottle with a thoughtful expression. She then places it into a bright red Target shopping cart, the top of which is visible in the lower-left corner, implying a successful find. The store's bright overhead lighting highlights the variety of products. Text 'so I picked some up for me and my teen' appears on screen.
0:04walking down chips aisle back A medium-wide shot from a slightly elevated perspective, following a female shopper from behind as she walks down a long, well-stocked grocery aisle in Target. The aisle is brightly lit by overhead fluorescent lights, casting a clean, retail ambiance. Rows of shelves filled with various bags of chips in colorful packaging stretch into the distance on both sides, creating a sense of abundant choice. The woman, dressed in a dark puffer jacket and blue jeans, carries a black shoulder bag and walks with a steady pace, looking towards the shelves. The white floor reflects the bright lighting, contributing to the sterile yet inviting store environment. Text 'I've been paying more attention to how drained we've been feeling' appears on screen.
0:06picking chips from shelf A medium shot showing a female shopper in a brightly lit Target chips aisle. The camera is positioned slightly behind and to the right of the woman. She wears a dark puffer jacket and has long dark hair. Her expression is contemplative as she reaches for a bag of chips from a fully stocked shelf, which displays numerous brands and flavors in colorful packaging. The shelves are white, and the lighting is typical of a large retail store, clean and even. This scene emphasizes the act of choosing from a vast array of processed snacks.
0:07chips aisle shelf view A detailed medium close-up shot focusing on a section of a grocery store aisle, specifically a shelf laden with various brands of potato chips and snack foods. The shelves are white and metal, typical of a supermarket setting, and are densely packed with colorful bags of chips, each showcasing distinct branding and flavors. Multiple 'Sale!' signs are visible on the shelves, indicating promotional pricing (e.g., '2/$10', '2/$6', '2/$8'). The lighting is bright and even, characteristic of an indoor retail environment, making all the product details clearly visible. The overall color palette is dominated by the reds, yellows, and blues of the packaging. A text overlay 'low energy, trouble focusing,' is present.
0:08walking down chips aisle side A medium shot captured from a slightly elevated side angle, depicting a female shopper walking down a grocery aisle filled with snack foods in a brightly lit Target store. The woman, with long dark hair, wearing a dark puffer jacket and carrying a black shoulder bag, moves from left to right across the frame. Her gaze is directed towards the colorful shelves packed with various chip bags, suggesting she is surveying her options or simply passing through the aisle. The white floor and fluorescent overhead lighting create a clean and expansive retail environment. The dominant colors are the bright hues of the snack packaging. Text 'and not always eating the best' appears on screen.
0:10teen with shopping cart A medium-wide shot of a young female (teenager) pushing a bright red Target shopping cart down a wide, brightly lit aisle. The teen, with dark hair, wears a black hooded sweatshirt and is engrossed in her smartphone, holding it with both hands as she pushes the cart. A large pack of bottled water is visible on the bottom rack of the cart. The aisle features shelves with various home goods and bedding on the left, and other store displays in the background. The floor is a clean, light-colored tile, reflecting the bright overhead lighting. The overall atmosphere is typical of a large, modern retail store. Text 'When I looked into it,' appears on screen.
0:11woman examining vitamin bottle A medium shot, framed from a slightly low angle, showing a female shopper in a brightly lit Target vitamin aisle. She is dressed in a dark puffer jacket and glasses, with long dark hair. Her expression is focused and thoughtful as she holds a 'First Day' bottle and carefully reads its label, looking up from the bottle with a contemplative gaze. Her bright red Target shopping cart is visible in the foreground, indicating her shopping activity. The background features shelves neatly stocked with various colorful vitamin and supplement bottles, some labeled 'OLLY' and 'Specialty Vitamins,' under the clean, even light of the store. Text 'I learned nutrient gaps can play a role in all of that' is displayed on screen.
0:14shopping cart pov vitamin aisle A point-of-view shot from inside a red Target shopping cart, moving forward down a brightly lit vitamin and supplement aisle. The cart's red perforated plastic structure is visible in the foreground. The camera's movement creates a dynamic perspective as it glides past endless shelves packed with an array of colorful vitamin bottles and boxes, each with distinct branding. Signage for 'OLLY' and 'Specialty Vitamins' is visible higher up on the shelves. The fluorescent overhead lighting illuminates the entire aisle, creating a clean and organized retail environment. The aisle appears deserted except for the camera's perspective, emphasizing the journey through the store. Text 'So I ran to Target and grabbed' appears on screen.
0:16woman selecting vitamins A medium shot, framed from a slightly low angle, showing a female shopper in a brightly lit Target vitamin aisle. She is dressed in a dark puffer jacket and glasses, with long dark hair. She reaches down into her red shopping cart with a cheerful smile, then retrieves a 'First Day' bottle, holding it up and smiling again. She then puts it back in the cart and selects another 'First Day' bottle from the shelf, again with a happy and satisfied expression. The background features shelves neatly stocked with various colorful vitamin and supplement bottles, under the clean, even light of the store. Text 'the Women's Multivitamin for me and the teen multivitamin for my teen.' is displayed on screen.
0:19shopping cart product display A vibrant, high-angle close-up shot capturing the interior of a bright red, perforated plastic shopping cart, characteristic of Target stores. This shot is identical to the first scene. The cart is filled with a variety of groceries and health products, creating a colorful and inviting display. Prominently featured are two white and light-blue cylindrical bottles of 'First Day' gummy vitamins, labeled 'Women The Multi' and 'Teens The Multi,' positioned centrally. Around them are fresh produce like a bag of green spinach, green grapes in a clear plastic bag, and a bunch of yellow bananas. Other items include a large clear bottle of purified drinking water, sliced sharp cheddar cheese in yellow packaging, and bread. The lighting is bright and even, typical of a retail environment. A white text overlay 'They're science-backed,' is visible at the bottom center.
0:20gummies on cutting board An overhead close-up shot of a variety of gummy vitamins, colored red, purple, and orange, scattered on a smooth, light-colored wooden cutting board. The gummies have a slightly textured, fruit-like appearance, suggesting their natural origins. The lighting is soft and natural, emphasizing the rich, translucent colors of the gummies. They are arranged in a small pile, making their individual shapes and colors distinct. The wooden background provides a warm, earthy contrast to the vibrant gummies. A white text overlay 'thoughtfully made,' is visible at the bottom center.
0:21mother daughter kitchen A medium shot showing two women, appearing to be a mother and daughter, standing in a bright, modern kitchen. The mother, dressed in a maroon top, holds a light blue 'First Day' bottle and smiles warmly at her daughter. The daughter, wearing a grey off-the-shoulder top, is smiling and brings a gummy vitamin to her mouth, appearing to enjoy it. Their interaction is joyful and natural. The kitchen features light-colored cabinetry and a stainless steel refrigerator in the background. The lighting is bright and inviting, typical of a home environment. Text 'and not packed with artificial colors or unnecessary ingredients.' appears on screen.
0:22moving through vitamin aisle A point-of-view shot, moving past various shelves filled with vitamin and supplement bottles in a brightly lit Target store. The camera moves smoothly, offering a panoramic view of the extensive product selection. Shelves are densely packed with colorful bottles of different shapes and sizes, arranged neatly, with some sections having signage like 'Energy + Focus' and 'Sleep + Restore.' The lighting is bright and uniform, emphasizing the clean and organized retail environment. The scene reinforces the idea of a vast array of choices, with the implied message of finding a 'better' option. Text 'unnecessary ingredients' is present on screen.
0:25self checkout scanning 2 A medium shot showing a female shopper actively engaging with a self-checkout kiosk in a brightly lit Target store, similar to Scene 2. The woman stands to the left of the screen, dressed in a dark puffer jacket and blue jeans, with a slight smile on her face. She holds a blue-topped 'First Day' bottle in one hand and operates a barcode scanner with the other, pointing it at the product. A red Target shopping cart, containing a large bottle of water, is positioned to her left. To her right, several white shopping bags are starting to accumulate next to the self-checkout screen. The background reveals other shoppers and the typical busy environment of a Target store, with red and white holiday decorations (like large candy canes) hanging from the ceiling. A text overlay reads 'And with the buy one get one free deal at Target,'.
0:27self checkout bagging A medium shot showing a female shopper at a self-checkout kiosk in a brightly lit Target store. The woman, dressed in a dark puffer jacket and blue jeans, is focused on the self-checkout machine, likely completing her transaction or bagging items. Her left hand is near the screen, and she appears to be interacting with the interface. To her right, several white plastic shopping bags are now full and standing on the bagging area. A large bottle of purified water is visible in one of the bags. Her red Target shopping cart, with more items, is visible to her left. The background features the usual Target retail environment with holiday decorations. A text overlay reads 'it was the perfect time to try them. Head to Target now.'
0:29probiotic gummies close up A tight overhead close-up shot looking directly down into a light blue, cylindrical container filled with dark red, berry-shaped gummy vitamins. The gummies are glistening, suggesting a fresh and appealing texture. A human hand, with light skin tone, briefly enters the frame from the top right, reaching towards the container, hinting at consumption. The background is a clean, neutral gray surface, allowing the vibrant red gummies and blue container to stand out. White text overlay '3-in-1 Probiotic' is visible at the bottom.
0:30magnesium gummies close up A tight overhead close-up shot looking directly down into a light blue, cylindrical container filled with yellow-orange, textured gummy vitamins, resembling small pieces of fruit. The gummies are uniformly colored and have a soft, inviting appearance. A human hand, with light skin tone, briefly enters the frame from the top right, reaching towards the container, suggesting selection or consumption. The background is a clean, neutral gray surface. White text overlay 'Calming Magnesium' is visible at the bottom.
0:31multi gummies close up A tight overhead close-up shot looking directly down into a light blue, cylindrical container filled with a mix of dark red and purple, berry-shaped gummy vitamins. The gummies are glistening and appear slightly textured, indicating their fruit-like quality. A human hand, with light skin tone, briefly enters the frame from the top right, reaching towards the container. The background is a clean, neutral gray surface. White text overlay ''No Junk'™ Multi' and a 'NO JUNK' graphic badge (white text on a blue circle with a green leaf) are visible at the bottom.
0:32target logo screen A clean, minimalist shot featuring a large, iconic red Target bullseye logo centered against a pure white background. The logo consists of a solid red outer circle and a smaller white inner circle, with a tiny red dot at its core. The image is crisp and devoid of any other elements, serving as a clear brand identifier. The bright white background provides stark contrast, making the red logo pop visually.
0:33product display endcard A stylized product display shot featuring three 'First Day' cylindrical vitamin bottles arranged prominently on a clean white surface. The bottles are of various types (Women Pre+Post Probiotic, Kids The Multi, Teens Nighttime Reset Magnesium) and feature colorful branding with fruit illustrations. In front of the bottles, fresh fruit components like a sliced peach, a pile of red raspberries, and a sliced red grapefruit are artfully arranged, emphasizing the natural ingredients. The background is a soft, light blue, creating a gentle and inviting atmosphere. White text 'Real results you can taste & feel.' is displayed at the top, and a prominent red call-to-action button with white text 'Buy 1 Get 1 Free at Target' is at the bottom, against the white foreground. The scene is brightly and evenly lit.
