0:00product display with slogan
A striking, vertically-oriented shot against a vibrant, bright yellow background. The primary subject is a large, dark gray and black automobile tire with a multi-spoke silver alloy wheel, prominently centered in the lower two-thirds of the frame. The tire's tread pattern is clearly visible, suggesting an all-season or winter tire design. Above the tire, two lines of bold, red text declare a message. The top line reads "Exclusive" in a cursive, handwritten-style font, slightly smaller than the line below. The second, much larger line states "TIRES MADE FOR THE ROADS YOU DRIVE" in a blocky, uppercase, sans-serif font. The lighting is even and bright, highlighting the tire's texture without harsh shadows. The overall color palette is dominated by the bright yellow background, contrasted with the red text and the dark gray/black of the tire, creating a high-contrast and energetic mood. There are no other visible elements or camera movements; the shot is static.
0:01animated text product reveal
The scene opens with a rapid transition from the previous large tire and text. The background remains a consistent, bright yellow. A smaller version of the same dark gray and black automobile tire with a silver alloy wheel is now centered horizontally in the middle of the frame, having shrunk and repositioned. Above it, black, bold, uppercase text reads "MORE". Below the tire, also in black, bold, uppercase, is the word "LESS". Immediately following, red, italicized text appears below "MORE", stating "tires designed for you", and then "compromise" appears below "LESS". The tire is static. Towards the end of the scene, a rectangular red bar with a white border slides up from the bottom of the frame, covering the lower fifth of the yellow background. Inside this red bar, the white "Tires LES SCHWAB" logo is centrally placed, featuring "Tires" in a red box with white outline, and "LES SCHWAB" in white bold text. Below the main logo, smaller white text reads "GET MORE FROM LES™". The lighting is bright and even. The color palette is dominated by yellow and red, with black and white text elements, conveying a clear, bold advertising message.
