0:00phone case and stand intro The scene opens with a top-down split screen. The upper frame shows a person's hand holding a clear iPhone case, which has a cute white cat design and a pink graphic on the back. A black card labeled 'Eats More' and 'VISA' is tucked into the case. The background is softly blurred, indicating an indoor setting. The lower frame features a hand carefully placing a vibrant pink phone, encased in a textured pink cover, onto a sleek black, adjustable phone stand. The phone stand is positioned on a polished wooden table. Overlayed in white text on the lower frame, partially obscured, are the words 'This isn't a'. The lighting is bright and even.
0:00cheap plastic cases comparison This scene maintains the top-down split screen format. The upper frame now displays two identical clear iPhone cases side-by-side on a clean, light grey surface. The case on the left is pristine and transparent, while the case on the right exhibits a distinct yellowish discoloration, visually illustrating degradation. White text is overlaid, reading 'It's cheap'. The lower frame remains consistent with the previous scene, showing the pink phone positioned on the black adjustable stand, resting on the wooden table. The lighting is bright and showcases the clear material effectively.
0:01mass production factory A wide, slightly elevated shot captures a bustling, multi-level garment factory floor. Rows upon rows of industrial sewing machines are visible, each manned by a female worker, many wearing distinct red hijabs and matching red long-sleeved tops. They are actively engaged in sewing fabric pieces. The factory is brightly illuminated by numerous overhead fluorescent lights, creating a clean but industrial atmosphere. The background extends deep into the factory, showing vast production lines. White text overlay on the bottom reads 'mass-produced'. The camera is static, observing the activity.
0:02chinese factory worker A medium shot focuses on a factory worker, whose face is blurred for privacy, standing next to a large, grey industrial machine with blue accents. The worker is wearing a black t-shirt, grey work pants, and white gloves, seemingly monitoring or interacting with the machine's operation. The background reveals an expansive, well-lit industrial environment with metal structures, wooden panels, and other machinery, characteristic of a large-scale manufacturing facility. White text overlay in the bottom middle says 'in Chinese'. The lighting is bright and practical for a factory setting. The camera is static.
0:03discarded phone cases in trash An overhead shot looks directly down into a white plastic trash can, which is lined with a translucent white garbage bag. Inside, two used smartphone cases are visibly discarded: one is a clear, slightly yellowed case, and the other is a solid dark green. The cases appear worn, contributing to the message of waste. White text overlay, partially visible at the bottom, reads 'with minimal'. The lighting is bright and even, clearly showing the contents of the trash can.
0:05dumpster full of cases A top-down, slightly angled shot reveals a massive, open red industrial dumpster overflowing with countless discarded clear plastic phone cases. The cases are piled high, creating a visual representation of immense plastic waste. The dumpster is metal and appears to be in an outdoor setting, though the background is out of focus. White text overlay at the bottom right reads 'control.'. The lighting is natural and bright, emphasizing the scale of the plastic refuse.
0:06phone on tripod setup A close-up shot focuses on a person's hands carefully adjusting a light green iPhone, encased in a matching light green textured case, onto a small black mini-tripod stand. The phone has a prominent triple-lens camera system. The background is softly blurred, showing hints of an indoor environment, possibly a living room or office, with furniture details indistinct. White text overlay, partially visible, reads 'person touches'. The lighting is bright and even, highlighting the interaction with the phone.
0:06woman holding phone outdoors A medium shot captures a young Black woman holding a black smartphone with her right hand, holding it up as if taking a selfie or recording. She has dark hair styled in an updo, large silver hoop earrings, a light green ribbed turtleneck, and a stylish black and white plaid jacket. Her expression is neutral and focused on the phone. The background features the modern, reflective facade of a building, suggesting an urban environment, under a bright, clear sky. White text overlay reads 'phone 3,000'. The lighting is natural and bright.
0:07woman with phone and coffee A medium shot features a young East Asian woman, holding a white smartphone in her left hand and a dark coffee cup in her right. She has long, straight dark hair, is wearing a chic yellow blazer over a light-colored top, and her lips are painted red. Her gaze is directed towards her phone, and she appears calm and attentive. The background is a bright, minimalist indoor space with large windows and abstract architectural elements, creating an airy and modern feel. White text overlay reads 'times a day,'. The lighting is soft and natural, emphasizing the indoor setting.
0:08plastic bottle disintegrating This scene employs a split-screen effect. The top and bottom thirds of the screen are filled with a highly textured, colorful mosaic of microplastics and environmental debris, symbolizing widespread pollution. The middle third features an animated sequence of a clear plastic water bottle. The bottle initially appears whole, then rapidly disintegrates, crumbling into a pile of small white plastic fragments, which further break down into even finer, powdery microplastic particles. White text overlay, partially obscured, reads 'disintegrating'. The lighting is bright and highlights the plastic's transformation.
0:10hands holding microplastics The split-screen continues with the top and bottom thirds showing the same dense field of colorful microplastics and debris. The middle third presents a close-up of a pair of hands, protected by clear plastic gloves, cupping a small mound of multi-colored plastic pellets. The hands are held against a softly blurred background, suggesting an outdoor environment like a beach or natural landscape. White text overlay in the bottom middle reads 'into billions of'. The lighting is bright and natural, emphasizing the small, tangible nature of the microplastics.
0:11microplastics on fingertip The split-screen composition persists. The top and bottom thirds remain filled with the colorful microplastic debris. The middle third shows an extreme close-up of a human fingertip, which is covered with tiny, granular white and blue microplastic particles. This shot visually amplifies the concept of widespread microplastic contamination by showing it on a human scale. White text overlay on the bottom reads 'microplastics,'. The focus is sharp on the fingertip and particles, with other elements blurred. The lighting is bright and focused.
0:12mother and baby on couch A medium shot captures a smiling Caucasian woman with long, wavy brown hair, sitting comfortably on a beige couch. She is wearing a grey sweater and blue jeans, actively gesturing with both hands as if speaking. To her left, an infant, appearing to be around 6-12 months old, dressed in a green long-sleeved outfit, sits upright and plays with a colorful wooden shape sorter toy. The baby has a neutral, engaged expression. The background is a brightly lit, domestic living room with soft white curtains visible. White text overlay reads 'contaminating'. The lighting is warm and inviting.
0:13family with dog on couch A medium shot depicts a diverse family enjoying time on a dark grey couch in a bright, modern home. A Caucasian man with short dark hair, wearing a light blue t-shirt, sits on the left. A young child, possibly a toddler, with dark hair, wearing a light grey sweater, sits on his shoulders, looking forward. An East Asian woman with long dark hair, wearing a grey top, sits next to the man, affectionately cuddling a small, fluffy grey dog. All three family members appear happy and relaxed. The background shows a white door and a warm, inviting domestic interior. White text overlay reads 'your home.'. The lighting is bright and natural.
0:14smiling baby close up A close-up shot focuses on an infant, approximately 6-12 months old, with fair skin and light hair, wearing a sage green long-sleeved bodysuit and white socks. The baby is sitting upright on a plush beige couch, looking slightly off-camera with a wide, joyful smile, revealing rosy cheeks. The background is softly blurred, showing the textures of the couch. White text overlay, partially visible, reads 'intimate'. The lighting is soft and natural, emphasizing the baby's cheerful expression.
0:15playful family on bed A medium shot depicts a happy Caucasian family in a bright bedroom. A woman with long brown hair, wearing light-colored pajamas, is playfully kneeling on the back of a man, who is also in light pajamas and on his hands and knees on the bed. A young girl, appearing to be a toddler, dressed in a light-colored jumpsuit, is standing on the woman's lap, laughing joyfully. The family members are all smiling and interacting playfully. The background shows a white bed, a bed frame, and soft, natural light coming from a window. White text overlay reads 'afterthought.'. The scene conveys warmth and happiness.
0:16couple on dock disillusioned A medium wide shot frames a young Caucasian man and woman sitting cross-legged on a wooden dock beside a serene lake. The man, with a neatly trimmed mustache and short dark hair, wears a white short-sleeved button-up shirt over a white undershirt, black pants, and black and white checkered slip-on shoes with white socks. He holds a small blue object, possibly a phone case, in his lap. The woman, with long dark hair, is wearing a white strapless top and a brown skirt. They are both seated on a blue and white striped blanket, looking directly at the camera with neutral, slightly resigned expressions. The background features a large body of water extending to distant hills under a clear, bright blue sky, suggesting a peaceful yet perhaps melancholic setting. White text overlays sequentially: 'overwhelming,', 'like there's', 'nothing you can do about low', 'quality options.'.
0:19man on dock solution reveal A medium close-up shot of the same Caucasian man from the previous scene, sitting on the wooden dock. He is now looking directly into the camera with a more determined and confident expression, his arms crossed over his chest, hands clasped. The background remains the bright blue sky and the distant lake, maintaining the natural, outdoor setting. White text overlay in the bottom center reads 'But there is.'. The lighting is bright and sunny, highlighting his resolved demeanor.
0:20floral mushroom phone case A close-up shot focuses on a hand gently holding an iPhone, encased in a stylish white phone case adorned with a vibrant, colorful pattern of flowers and mushrooms. The phone is held at a slight angle, showcasing the back of the case. The background is softly blurred green grass, creating an impression of an outdoor, natural environment. White text overlay, partially visible at the bottom, reads 'choices'. The lighting is bright and natural, accentuating the case's design.
0:21phone selfie screen recording A close-up shot, with a subtle Dutch angle, shows a hand holding an iPhone. The phone's screen displays a selfie being taken, featuring two smiling women—one with dark curly hair and the other with straight dark hair—both looking happy. The phone case is a minimalist, light-colored design. The background is a softly blurred indoor setting, possibly a cozy living room. A finger from the hand is actively interacting with the phone screen, likely navigating the camera app. White text overlay in the bottom middle reads 'without sacrificing'. The lighting is soft and even, highlighting the screen content.
0:23pomegranate phone case A close-up shot highlights an iPhone nestled in a beautifully designed, light-colored case featuring a vibrant red and green pomegranate pattern. The phone case is subtly propped against a white textured surface, possibly a stacked item or decorative element, allowing its back design to be fully visible. The phone's camera lenses are prominent at the top left. White text overlay at the bottom reads 'style'. The lighting is soft and diffused, creating an elegant and artistic presentation of the product. The camera is static.
0:24phone case on ground A low-angle shot focuses on a light blue-grey phone case lying face down on a patch of earthy ground, covered with dry leaves and small twigs. In the blurred background, a person's legs, clad in white sneakers and white socks, walk away from the camera. Green foliage is faintly visible, suggesting an outdoor, natural setting like a forest path. White text overlay in the bottom middle reads 'function'. The natural lighting casts soft shadows, creating a tranquil yet practical mood, demonstrating the case's resilience. The camera is static and low to the ground.
0:25phone into pocket A close-up shot shows a hand smoothly sliding an iPhone, protected by a vibrant purple and light blue patterned case, into the back pocket of a pair of classic blue denim jeans. A silver ring is visible on the person's index finger. The motion is fluid and practical, emphasizing the case's slim profile and ease of use. White text overlay reads 'or morals. Pela Case'. The background is softly blurred green, suggesting an outdoor setting. The lighting is bright and natural. The camera is static.
0:26sticker collage phone case A close-up shot features a hand holding an iPhone, encased in a dark blue case adorned with a collage of colorful outdoor-themed stickers. The stickers depict mountains, trees, camping gear, and text like 'Go Outside' and 'Stay Wild,' creating a rugged, adventurous aesthetic. The hand subtly rotates the phone to showcase the detailed design. The background is a deeply blurred, textured dark brown, possibly tree bark or rough ground, enhancing the outdoor theme. White text overlay at the bottom reads 'is made with premium materials,'. The lighting is bright and natural, highlighting the case's vibrant imagery.
0:27cases on assembly line An overhead shot shows multiple rows of identical, light beige phone cases moving along a conveyor belt or assembly line within a factory setting. The cases are neatly arranged, indicating a precise manufacturing process. The background is a metallic, industrial surface with yellow and grey accents, common in production environments. White text overlay reads 'expertly crafted,'. The lighting is bright and even, typical of a factory floor, highlighting the uniformity and scale of production. The camera is static, providing a clear, top-down view.
0:28woman on phone in snowy mountains A medium shot captures a young Caucasian woman, with long brown hair flowing over her shoulders, wearing a dark coat and a white scarf, standing outdoors in a beautiful, snowy mountainous landscape. She is smiling broadly at the camera while holding an iPhone in a clear, decorative case to her ear, as if engaged in a phone call. The background showcases snow-covered trees and distant, majestic mountains under a clear, bright blue sky. White text overlay at the bottom reads 'ethical, fair wage, made in Canada,'. The lighting is crisp and natural, emphasizing the cold but scenic environment.
0:29industrial molding machine A close-up, internal view through a clear protective barrier showcases the intricate, rapid movements of an industrial molding machine. Metal components shift and press together, and small, white plastic pieces are visible within the machinery, indicating an active manufacturing process. The interior is brightly lit by internal lights, highlighting the mechanical precision. The previously displayed white text 'Canada,' remains on screen, reinforcing the location of production. The camera is static, focusing on the machinery's operation.
0:30website color options screen recording A screen recording displays a Pela case website interface. The screen prominently features a section titled 'Available Colors,' showcasing a grid of circular color swatches in various hues (black, grey, green, blue, pink, yellow, etc.). Below this, a dropdown menu allows selection of 'Phone Model,' currently showing 'iPhone 12 / iPhone 12 Pro.' Further down, a section highlights 'Protect Your Screen Like Never Before!' with details about screen protector warranty. White text overlay at the bottom reads 'customizable and made'. The screen is clean and user-friendly, typical of an e-commerce site. The camera is static.
0:31website customization screen recording A screen recording shows a website interface for phone case customization. A large, blank phone case template is centered, and an image of an infant in a green outfit playing with a wooden toy is superimposed onto the case, demonstrating the personalization feature. Controls for 'Drag & resize your artwork,' 'ZOOM,' and 'ALIGN' are visible on the left and bottom of the screen, allowing users to manipulate the image. White text overlay at the bottom reads 'to order. It's the only'. The interface is clean and intuitive, designed for user interaction. The camera is static.
0:32blue case on pebbles A low-angle shot focuses on a vibrant light blue phone case lying face down on a bed of small, light-colored pebbles. The background is softly blurred, revealing hints of bright blue water and a shoreline, suggesting a beach or lakeside environment. A person's feet, clad in black sandals, step past the phone case in the background. White text overlay, partially visible at the bottom, reads 'company that will guarantee your'. The lighting is bright and sunny, creating a cheerful outdoor atmosphere. The camera is static and close to the ground.
0:34picking up blue case A close-up shot captures a hand reaching down and picking up the light blue phone case from the pebbled surface. The hand has light-colored nail polish. The background remains softly blurred, showing glimpses of blue water and green foliage, maintaining the outdoor, natural setting. White text overlay reads 'screen protection.'. The lighting is bright and natural, highlighting the interaction with the product. The camera is static.
0:35walking on wooden bridge A low-angle shot frames a person's legs and feet, clad in white sneakers and white socks, walking along a rustic wooden boardwalk or bridge. The wooden planks are weathered and show distinct grain. The background is softly blurred, revealing lush green trees and bright sunlight filtering through the leaves, indicating a natural, serene outdoor environment. White text overlay in the bottom middle reads 'up to $500'. The lighting is bright and natural, creating a pleasant outdoor ambiance. The camera is static.
0:36phone screen swipe A close-up shot focuses on a person's hand holding a blue phone case, making a deliberate swiping motion across the phone's screen. The hand is in motion, and the background is softly blurred, hinting at an outdoor setting with green foliage. White text overlay in the bottom middle reads 'in repairs.'. The lighting is bright and natural, illuminating the action on the phone. The camera is static.
0:37senior woman drinking coffee A medium close-up shot captures an older Caucasian woman, appearing to be in her late 60s or 70s, with short, stylish white hair. She is wearing a white collared shirt beneath beige denim overalls. She sits thoughtfully by a window, holding a white ceramic mug to her lips and taking a sip. In her other hand, she holds a black smartphone, seemingly checking it. Strong, warm sunlight streams in from the window, creating defined highlights and shadows on her face and clothes. White text overlay, partially obscured, reads 'This isn't your'. The scene conveys a moment of calm and introspection.
0:38senior woman taking selfie A medium shot frames an older Caucasian woman, appearing to be in her late 60s or 70s, with curly grey hair, wearing a black top and a stylish dark hat. She is seated outdoors at a table, smiling brightly and holding up a dark smartphone with a vibrant purple accessory attached to it, as if taking a selfie or engaging in a video call. The background features a brightly lit, European-style street or plaza with stone buildings, suggesting a holiday or leisure setting. White text overlay reads 'grandma's phone case.'. The lighting is bright and natural, enhancing her joyful expression and the lively outdoor scene.
0:38serious man on couch A medium close-up shot features a middle-aged Caucasian man, appearing to be in his 40s or 50s, with distinguished grey hair and a full beard, wearing clear-framed glasses. He is dressed in a crisp white collared shirt and a dark blazer. He sits on a couch, resting his chin on his hand in a pensive pose, looking directly at the camera with a serious and contemplative expression. The background is a softly blurred, modern living room interior. White text overlay, partially visible, reads 'This isn't your'. The lighting is soft and even, highlighting his thoughtful demeanor.
0:39serious man extended This scene continues the medium close-up shot of the same middle-aged Caucasian man from the previous scene. He maintains his serious and contemplative expression, resting his chin on his hand, looking directly into the camera. His attire—white collared shirt and dark blazer—remains consistent, as does the softly blurred modern living room background. White text overlay reads 'Uncle Jim's phone case.'. The soft, even lighting continues to emphasize his composed demeanor.
0:41strawberry case with raspberries An overhead shot looks down at a person's hands reaching into a white bowl filled with fresh red raspberries. The bowl is placed on a charming white and red patterned blanket or tablecloth, possibly depicting cherries. An iPhone, encased in a vibrant pink case with a playful strawberry pattern, rests on the blanket next to the bowl. White text overlay reads 'This is your phone'. The lighting is bright and natural, creating a cheerful, domestic, or picnic-like atmosphere. The camera is static.
0:42cassette tape phone case A close-up shot features an iPhone, encased in a black phone case ingeniously designed to resemble a retro cassette tape. The case lies flat on a light-colored wooden surface, allowing the intricate details of the cassette tape graphic—including 'STEREO', tape reels, and label text—to be clearly visible. White text overlay in the bottom middle reads 'case. Make a decision'. The lighting is soft and even, highlighting the nostalgic design. The camera is static.
0:42raspberries and cassette case An overhead shot, similar to an earlier scene, looks down at a person's hands as they reach into a white bowl of red raspberries, placed on a white and red patterned blanket or tablecloth. An iPhone in the black cassette tape phone case is also visible on the blanket. White text overlay reads 'without making a sacrifice.'. The lighting is bright and natural, maintaining a pleasant, casual atmosphere. The camera is static.
0:43pela logo fish case A medium close-up shot focuses on a hand holding an iPhone, encased in a highly artistic and colorful case featuring a vibrant koi fish and floral design against a pastel background. The phone is held up towards the camera, bringing the intricate artwork of the case into sharp focus. The background is softly blurred, ensuring full attention on the product. The white 'pela' logo is prominently displayed in the center of the screen, subtly animated to appear. The lighting is bright and even, accentuating the case's visual appeal.
0:44pela logo dragon case call A close-up shot frames a young Caucasian woman, with long brown hair, smiling warmly as she holds an iPhone in a strikingly vibrant case to her ear, simulating a phone call. The case features a whimsical design of a purple dragon or serpent amidst pink and yellow floral patterns. Her hand covers part of her face as she smiles, adding a natural, candid feel. The white 'pela' logo is prominently overlaid in the center of the screen. The background is softly blurred, keeping the focus entirely on her and the phone. The lighting is bright and flattering, enhancing her happy expression.
