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Bask and Lather Co

baskandlatherco.com

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Ad Copy

Transform your natural curls into showstoppers with the Curl & Coil Defining Bundle! Our Moisture N’ Slip Curling Cream and Aloe‑quench Flaxseed Coiling Jelly work together to lock in hydration, enhance curl definition, and banish frizz—with no parabens or drying alcohols. Ready for shine, bounce, and long‑lasting hold? Get your best curl day yet!

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Bask and Lather Co

AI Analysis

Transcript

0:00That's how I transform this super dead hair. I just washed my hair, y'all, and clearly I need to cut it, it needs a lot of TLC.

0:06But bath and lather, thank you, baby, cuz y'all got it all the way right, y'all.

0:10Let me show y'all how I transform this hair.

0:13So of course we need to wet it cuz it's already super dry, I already did the other side.

0:18Just want to show y'all this up close because

0:21It is the truth. It is the absolute truth.

0:25Put the cream on first, and now we're going to go in with the jelly. This thing feels like flaxseed gel, if you've ever made your own flaxseed gel, that's exactly how it feel.

0:36And then I just go strand by strand.

0:46What a difference?

0:49What a difference?

0:50And I can stay here and keep scrunching and it will get more curly, but baby.

0:56Yeah.

0:57Yeah.

0:58Y'all got it right, and this is like my new favorite curl product, because I have so much heat damage, but this keeps me looking cute, baby, and it's sulfate-free, no alcohol, great ingredients, black-owned company. Hello, it don't get no better, baby. I am linking the curly jelly below and

Text on Screen

0:00Watch me transform This hair

Scenes (6)

0:00intro hair before treatment

The scene opens with a medium close-up shot of a young Black woman with wet, shoulder-length, curly hair that appears somewhat undefined and frizzy. She is wearing a soft, off-white terrycloth robe. The background is a neutral, light beige wall, with a partial view of a white door on the right side. The lighting is bright and even, likely from an overhead source, casting minimal shadows and highlighting her features. She is actively running her fingers through her hair, demonstrating its current state, and speaks directly to the camera with an expressive, slightly exasperated facial expression. A bold, white text overlay with a black outline, reading 'Watch me transform This hair', is prominently displayed in the upper middle section of the frame, spanning across her forehead and hair. The overall color palette is warm and natural, centered around the beige walls, the woman's warm skin tone, and the dark contrast of her wet hair.

0:07product introduction

This scene maintains a medium close-up shot of the same young Black woman in the bathroom. She is now holding up a small, round, cream-colored jar of hair product labeled 'Bash & Lather Curley Jelly' (some text might be obscured) with her right hand, showcasing it to the camera. Her facial expression is animated and enthusiastic, with wide eyes and a beaming smile, clearly indicating excitement about the product. Her wet, dark curly hair remains shoulder-length and somewhat damp. The neutral beige wall and white door in the background are still visible, providing a consistent setting. The lighting remains bright and even. The text overlay 'Watch me transform This hair' persists in the upper middle of the frame. Her gestures are lively, emphasizing her satisfaction with the product she is holding.

0:13hair wetting and sectioning

The scene continues with a medium close-up of the woman in the bathroom, focusing on her hair preparation. She is actively spraying water onto a section of her dark, wet curly hair using a clear spray bottle with a white nozzle. Her hair is parted and sectioned, with some parts pinned away, indicating a systematic approach to styling. Her facial expression is concentrated, with a slight grimace as she works on her hair, suggesting effort and focus. The background remains the neutral beige wall and white door. The overhead lighting illuminates her hair, making the individual strands visible as they become wetter and more defined. She uses a finger to comb through a section, demonstrating the state of her hair before product application. The overlay text 'Watch me transform This hair' is still present.

0:24product application and curl definition

This segment is a medium close-up shot, focusing on the woman's hands as she applies the 'Curl Jelly' to her hair. She initially holds the cream-colored product jar with her left hand, scooping out the product with her right. Her dark, wet hair is sectioned, and she meticulously works the product into individual strands, demonstrating a technique to define her curls. Her expression shifts between concentrated and playful, with occasional glances at the camera and a slight smile. The bathroom setting with the beige wall and white door remains consistent. The lighting is bright and highlights the sheen of the wet, product-coated hair. As she applies the jelly, her curls begin to form and clump together more distinctly. The overlay text 'Watch me transform This hair' remains visible throughout this process.

0:46hair after treatment reveal

The scene transitions to a medium close-up, showcasing the significant transformation of the woman's hair. Her dark, shoulder-length hair now displays well-defined, bouncy curls, contrasting sharply with its earlier frizzy state. Her eyes are wide with excitement and a playful smirk, indicating her satisfaction with the results. She gently touches and 'scrunches' her hair with her hands, encouraging the curls to form even more. The consistent bathroom background of a beige wall and white door frames her. The bright, even lighting emphasizes the healthy sheen and definition of her new curls. The overlay text 'Watch me transform This hair' is still present, providing context to the visible change.

0:56product endorsement and details

In the final scene, a medium close-up shot features the woman again holding the 'Bash & Lather Curley Jelly' jar, emphasizing the product that achieved her hair transformation. Her hair is now fully curled, appearing voluminous and well-defined. She speaks directly to the camera with a confident and happy expression, gesturing emphatically with her free hand. She points to the product and herself, highlighting its effectiveness. The lighting remains bright and consistent, illuminating her and the product clearly. The background of the beige wall and white door remains constant. She mentions product benefits like being sulfate-free and alcohol-free, and points out the ingredients list and 'Black-owned company' details on the jar. The overall color scheme is warm and inviting, complementing her joyful demeanor and the product's natural appearance. The text overlay 'Watch me transform This hair' is present for the final moments.

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