How Asset Management Works in Wonderful: A Complete Guide

Creative teams generate hundreds—sometimes thousands—of assets every month. Videos, images, documents, and designs flow through your workflow, but finding the right file when you need it shouldn't feel like a treasure hunt.

Wonderful's asset management system is built specifically for marketing teams who need more than just storage. It's a Digital Asset Management (DAM) system that's wired directly into your workflows, with AI-powered search, automatic tagging, and seamless version control.

The Asset Library: Your Central Hub

The Asset Library is the heart of Wonderful—your team's central hub for storing, searching, and reusing creative files. It brings together all uploaded assets from every workspace, task, and campaign into a single searchable interface.

Browsing and Organizing Assets

You can view assets in grid or list mode, making it easy to scan through your creative library. Filter by:

• File type (video, image, document, etc.)
• Tag or folder
• Team, workspace, or campaign
• Upload date or uploader

Smart filters like "Recently Updated," "Used in Ads," or "Needs Review" give you quick access to the assets that matter most right now.

Automatic Tagging: No Manual Filing Required

One of the biggest time-savers in Wonderful is automatic tagging. When you upload assets to a task, they automatically inherit all the task's metadata:

• Product information
• Landing Page associations
• Ad Type classification
• Creator attribution
• Campaign and Brand links

This means you never have to manually file assets or remember where you put something. The system knows the context because it's connected to your workflow.

AI-Powered Tagging

Beyond workflow tags, Wonderful uses AI to automatically detect:

• Format (video, image, document)
• Objects and scenes in visual content
• Compliance markers
• Visual concepts and themes

These AI tags power natural language search, so you can find assets by describing what you're looking for—even if you don't remember the filename.

Example: Asset Board with Multiple Aspect Ratios

Here's a real example of how assets are organized in Wonderful. This board shows different aspect ratios for various marketing channels:

As you can see, assets are organized with clear previews, making it easy to see what you're working with at a glance. The board view lets you group, sort, and filter assets by any criteria that matters to your team.

AI Search: Find Assets by Description

Wonderful's search engine leverages intelligent metadata to surface the right asset quickly—even across formats or file names. You can search using natural language:

• "lifestyle UGC hook shots"
• "problem-aware hooks for skincare"
• "outdoor footage from 2025 campaigns"

The AI understands context and visual concepts, not just filenames. This means you can find assets based on what they contain, not just what they're called.

Filtering and Saved Views

Beyond search, you can create saved views for common workflows:

• All Assets — Complete library overview
• Ads — Assets used in advertising campaigns
• Emails — Email creative assets
• Landing Pages — Landing page visuals
• Socials — Social media content
• Product Photography — Product-specific assets

Each view can be customized with filters, grouping, and sorting. Save team views so everyone can access the same organized perspective.

Version Control: Track Every Iteration

Every time an asset is updated, Wonderful automatically creates a new version. This preserves your history and makes it easy to:

• Compare versions side-by-side
• Roll back to earlier iterations if needed
• Track feedback tied to specific versions
• Maintain approval status per version

Comments and annotations remain linked to the correct version, so feedback stays relevant as files evolve. You can see the complete timeline of how an asset changed over time.

Version Workflow

Assets flow through your workflow phases with built-in approval checkpoints:

1. Upload & Initial Review — Assets are uploaded and linked to tasks
2. Feedback Rounds — Team members leave comments with specific feedback
3. Revisions — New versions are uploaded addressing feedback
4. Final Approval — Comments are resolved and asset moves to approval phase
5. Launch Ready — Approved assets are ready for Meta ad campaigns

Review and Approval System

Wonderful makes it easy to collaborate on assets with contextual feedback. The review interface supports:

• Threaded conversations — Reply to comments to keep discussions organized
• Version-specific comments — Feedback tied to specific asset versions
• User mentions — Tag team members to bring them into the conversation
• Resolution tracking — Mark comments as resolved when feedback has been addressed

Asset Status Tracking

Each asset in a task has a status that tracks its progress:

• IN_PROGRESS — Asset is being worked on
• READY — Asset is ready for review or use
• NEEDS_REVISION — Asset needs changes based on feedback

This gives everyone clear visibility into where assets stand in the workflow.

Sharing Assets: Secure Links for Clients and Collaborators

Wonderful makes it easy to share assets with external stakeholders while maintaining control over privacy. You can create public links with different access levels:

• Public View — Immediate access, view-only
• Public Review — Can comment after signing in
• Restricted — Requires access request

Short links (like w.pro/ab12) make sharing simple, and you can add:

• Password protection
• Expiration dates
• Watermark options

Reviewers don't need a Wonderful account to view and comment on shared assets, making client collaboration seamless.

Linking Assets to Your Workflow

Assets can be attached to:

• Tasks — Represent creative deliverables or ad components
• Docs — Embed references within briefs or feedback documents
• Brands — Maintain brand-specific creative libraries

Each link preserves access permissions and syncs automatically across all references. When you update an asset, all linked locations reflect the change.

Nova + DAM: AI-Powered Asset Discovery

Wonderful's AI assistant, Nova, can find and assemble assets automatically. Smart tagging means Nova can:

• Find assets that match prompts automatically
• Assemble briefs with relevant visuals
• Build ad sets from approved assets

This turns your asset library into an intelligent resource that works for you, not just a storage system.

Best Practices for Asset Management

To get the most out of Wonderful's asset management:

1. Upload into campaign folders — Use designated campaign folders rather than local storage
2. Use descriptive titles — Consistent naming helps with discoverability
3. Keep versions organized — Separate "final" and "in progress" versions
4. Leverage saved views — Create team views for common workflows
5. Archive unused assets — Periodically review and archive assets that are no longer active

Enterprise-Ready Features

Wonderful's asset management is built for teams of all sizes, with enterprise features including:

• Role-based permissions — Control who can view, review, or edit
• Audit logs — Track all asset activity
• Fast previews/CDN — Quick loading and smooth previews
• SSO/SAML options — Enterprise authentication

Getting Started

If you're ready to bring order to your creative asset management, Wonderful makes it easy to get started. The system automatically organizes assets as you upload them, and AI tagging means you can start finding files by description right away.

The best part? Everything is connected to your workflow. Assets aren't siloed in a separate system—they're part of how you plan, produce, and launch campaigns.

Ready to see it in action? Request access to start organizing your creative assets with Wonderful.