0:00talking head goals
A close-up shot frames a man from the chest up, centered in the frame. He has light skin, dark brown curly hair visible under a dark green baseball cap with a beige front panel, a mustache, and a short beard. His eyes are a striking blue-green. He is looking directly into the camera, speaking with a slight smile and expressive facial movements. The background is a brightly lit, minimalist interior with a white wall on the right and a dark green leafy plant partially visible on a wooden shelf or cabinet to the left. The lighting is soft and even, suggesting natural light from the front. The dominant color palette is neutral whites and light tones in the background, contrasting with the man's green cap and plaid shirt. A text overlay at the bottom of the screen reads: "So you may have procrastinated on your 2025 goals but hey you can get ahead on your your 2026 goals".
0:05product demonstration can reveal
A medium close-up shot focuses on a man's hands as he holds and rotates a tall, slim beer can, revealing its label. His face is visible in the upper right portion of the frame, partially obscured by the can at times, as he looks down at the product. The can is primarily light blue and yellow, with the brand name 'ATHLETIC BREWING CO' prominently displayed. The background remains a softly lit, plain white wall, ensuring the product and action are the central focus. The lighting is bright and even, highlighting the details of the can and the man's hands. The dominant colors are the vibrant blues and yellows of the can, with a neutral white background. A text overlay at the bottom reads: "Want to drink more mindfully? try Athletic Brewing's non-alcoholic beers".
0:08product demonstration drinking
A medium close-up shot shows the same man, now holding a uniquely shaped glass filled with a amber-colored beverage topped with a generous layer of white foam. He is taking a sip from the glass, his eyes looking slightly upwards or to the side, away from the camera. His dark green baseball cap and plaid shirt are still visible. A snake plant in a small pot is partially visible on the left side of the frame, hinting at a natural element in the background. The background is a clean white wall, softly lit, providing a clear contrast to the subject. The lighting is consistent with the previous scenes, bright and even. The color palette includes the rich amber of the drink, the white foam, the green of the plant and cap, and the neutral white of the background. A text overlay continues from the previous scene: "with the wide variety they offer online."
0:11product showcase cans panning
A dynamic close-up shot features a collection of various 'Athletic Brewing Co.' non-alcoholic beer cans, arranged vertically. The camera slowly pans horizontally across the row of cans, showcasing different flavors and designs. Each can is brightly colored with distinct labels like 'ATHLETIC LITE', 'ATHLETIC UPSIDE DAWN GOLDEN', 'ATHLETIC RUN WILD IPA', and 'ATHLETIC FREE WAVE HAZY IPA'. The background is a plain, softly lit white, allowing the vibrant colors and detailed designs of the cans to stand out. The lighting is uniform and bright, emphasizing the product details. The color palette is rich and varied, with bright yellows, blues, reds, and greens dominating the can designs. A text overlay at the bottom reads: "Joining the Athletic Club gets you a discount on all brews when you order four 6-packs at a time."
0:15product showcase webpage
A close-up shot displays a digital screen, likely a website or app interface, showcasing more 'Athletic Brewing Co.' non-alcoholic beer cans. The screen has a clean, modern design with products displayed in rectangular cards against a light blue and orange background. Various can designs are visible, including 'TRIPLE PALM', 'STUMP JUMP', and 'TUCKER'S WEST COAST IPA'. The lighting appears to be the screen's own illumination, casting a soft, even glow. The screen graphics are sharp and clear, indicating a digital source. The color palette is vibrant, featuring bright oranges, blues, and various can colors. A text overlay at the bottom states: "and you'll have access to exclusive styles all year long."
0:18talking head call to action
The final scene returns to the close-up shot of the man, similar to the first scene. He is centered in the frame, looking directly into the camera. He extends his right arm and points his index finger downwards and slightly to the left, indicating a call to action. His expression is friendly and encouraging. The background is consistent with the initial scene: a bright, minimalist interior with a white wall and a hint of greenery on the left. The lighting is soft and even. The color palette is neutral with the man's plaid shirt and green cap providing some color. A text overlay at the bottom instructs: "click the link below to join the Athletic Club."
